Email marketing software
Compare store-driven platforms like Omnisend, newsletter tools like MailerLite and developer senders like SendGrid by the contact caps behind each price.
Based on 25 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Omnisend | 8.1 / 10 | Freemium | $16/mo | Yes | Yes | DTC and Shopify/WooCommerce stores wanting email + SMS under one roof | Review Omnisend | |
| 8.0 / 10 | Freemium | $43/mo | Yes | Yes | Independent newsletter creators monetising with ads and sponsorships | Review beehiiv | ||
 Moosend | 7.9 / 10 | Paid | $9/mo | — | Yes | E-commerce stores wanting unlimited sends and automation without per-email fees | Review Moosend | |
 SendGrid | 7.9 / 10 | Paid | $19.95/mo | — | Yes | Developers embedding transactional email into web apps via API or SMTP relay | Review SendGrid | |
 MailerLite | 7.8 / 10 | Freemium | $12/mo | Yes | Yes | Bloggers and newsletter writers scaling from zero to ~50K subscribers | Review MailerLite | |
 Brevo | 7.6 / 10 | Freemium | $9/mo | Yes | Yes | SMBs with large contact lists but moderate send volumes | Review Brevo | |
 Drip | 7.5 / 10 | Paid | $39/mo | — | Yes | E-commerce brands needing deep Shopify/WooCommerce/BigCommerce automation | Review Drip | |
 FlockNotes | 7.5 / 10 | Freemium | $10/mo | Yes | Yes | Catholic parishes needing email + SMS in one tool | Review FlockNotes | |
 AWeber | 7.4 / 10 | Freemium | $15/mo | Yes | Yes | Solopreneurs and bloggers building their first email list | Review AWeber | |
 Postmark | 7.4 / 10 | Freemium | $15/mo | Yes | Yes | SaaS apps needing reliable password reset and notification emails | Review Postmark | |
 Constant Contact | 7.3 / 10 | Paid | $12/mo | — | Yes | Small businesses launching their first email marketing program | Review Constant Contact | |
 Sendtric | 7.3 / 10 | Freemium | $9/mo | Yes | — | Email marketers adding urgency to flash sales or limited-time offers | Review Sendtric | |
 Benchmark Email | 7.2 / 10 | Freemium | ~$13/moapproximate | Yes | Yes | Small businesses launching their first email marketing program | Review Benchmark Email | |
 Campaigner (Email) | 7.2 / 10 | Paid | $14/mo | — | Yes | Mid-market email marketers needing advanced segmentation and multivariate testing | Review Campaigner (Email) | |
 Mailgun | 7.2 / 10 | Freemium | $15/mo | Yes | Yes | Developers integrating transactional email into web or mobile apps | Review Mailgun | |
 Instantly AI | 7.1 / 10 | Paid | $37/mo | — | — | Agencies managing cold email for multiple clients across many domains | Review Instantly AI | |
 Mailchimp | 7.1 / 10 | Freemium | $13/mo | Yes | Yes | SMBs and e-commerce stores launching email marketing for the first time | Review Mailchimp | |
 MailMint | 7.1 / 10 | Freemium | $119.99/yr | Yes | Yes | WordPress/WooCommerce stores wanting self-hosted, owned-data email automation | Review MailMint | |
 Reply.io | 7.1 / 10 | Freemium | $49/moper seat | Yes | Yes | SDR and BDR teams running high-volume outbound sequences | Review Reply.io | |
 ConvertKit | 7.0 / 10 | Freemium | $33/mo | Yes | Yes | Bloggers and newsletter writers monetising through digital products | Review ConvertKit | |
 NeverBounce | 7.0 / 10 | Usage-based | Usage-basedpay as you go | — | Yes | Email teams scrubbing large, infrequent blast lists before major campaigns | Review NeverBounce | |
 Mailzero | 6.8 / 10 | Freemium | $9/mo | Yes | — | AI agent developers needing managed email inboxes | Review Mailzero | |
 Campaign Monitor | 6.7 / 10 | Paid | $13/mo | — | Yes | SMB marketing teams wanting polished, code-free email design | Review Campaign Monitor | |
| Populo | 6.7 / 10 | Custom | Customcontact sales | — | Yes | Enterprise IC teams managing communications across 1,000+ employees | Review Populo | |
 BlueHornet (now Marigold Campaigner) | 6.2 / 10 | Freemium | $59/mo | Yes | Yes | Mid-market e-commerce brands sending 50K–500K emails per month | Review BlueHornet (now Marigold Campaigner) |
Omnisend8.1 / 10DTC and Shopify/WooCommerce stores wanting email + SMS under one roof
Independent newsletter creators monetising with ads and sponsorships
Moosend7.9 / 10E-commerce stores wanting unlimited sends and automation without per-email fees
SendGrid7.9 / 10Developers embedding transactional email into web apps via API or SMTP relay
MailerLite7.8 / 10Bloggers and newsletter writers scaling from zero to ~50K subscribers
Drip7.5 / 10E-commerce brands needing deep Shopify/WooCommerce/BigCommerce automation
AWeber7.4 / 10Solopreneurs and bloggers building their first email list
Postmark7.4 / 10SaaS apps needing reliable password reset and notification emails
Constant Contact7.3 / 10Small businesses launching their first email marketing program
Sendtric7.3 / 10Email marketers adding urgency to flash sales or limited-time offers
Benchmark Email7.2 / 10Small businesses launching their first email marketing program
Campaigner (Email)7.2 / 10Mid-market email marketers needing advanced segmentation and multivariate testing
Mailgun7.2 / 10Developers integrating transactional email into web or mobile apps
Instantly AI7.1 / 10Agencies managing cold email for multiple clients across many domains
Mailchimp7.1 / 10SMBs and e-commerce stores launching email marketing for the first time
MailMint7.1 / 10WordPress/WooCommerce stores wanting self-hosted, owned-data email automation
Reply.io7.1 / 10SDR and BDR teams running high-volume outbound sequences
ConvertKit7.0 / 10Bloggers and newsletter writers monetising through digital products
NeverBounce7.0 / 10Email teams scrubbing large, infrequent blast lists before major campaigns
Campaign Monitor6.7 / 10SMB marketing teams wanting polished, code-free email design
Enterprise IC teams managing communications across 1,000+ employees
Mid-market e-commerce brands sending 50K–500K emails per month
About email marketing software
Email marketing tools here fall into 3 groups: e-commerce platforms that send from store data (Omnisend, Drip), newsletter platforms for creators (beehiiv, MailerLite) and transactional-email services for developers (SendGrid). Almost all charge a flat monthly fee tiered by list size, so an entry price covers only a small list: Moosend's $9/mo on annual billing and Omnisend's $16/mo Standard plan both start at 500 contacts. 16 of the 25 tools have a free plan. Before comparing headline prices, check the contact cap, any monthly send limit and how far the automation goes.
What to compare before you choose
How price scales with your list
Plans are flat monthly fees tiered by contacts, so price the tier you will reach in a year. Moosend starts at $9/mo for 500 contacts on annual billing and Omnisend's Standard at $16/mo for 500; free plans stop at 250 subscribers on MailerLite and 2,500 on beehiiv.
Store automation or newsletter publishing
E-commerce tools such as Omnisend and Drip trigger emails from Shopify or WooCommerce data; Drip has no free tier and starts at $39/mo. Newsletter platforms such as beehiiv and MailerLite focus on growing and publishing to an audience, and beehiiv is built for creators earning from ads and sponsorships.
Marketing email or transactional email
SendGrid is built for developers sending app emails such as receipts and password resets through an API or SMTP relay, and it offers a 60-day trial rather than a free plan. If marketers will build campaigns themselves, prefer tools our reviews rate easiest to use, such as MailerLite or Constant Contact.
Questions about email marketing software
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