Marketing software
Email, social, CRM and automation tools price in different ways, so compare within a subcategory first: flat fees, per-seat plans and usage meters rarely line up.
Based on 424 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
| 8.2 / 10 | Freemium | $7.25/moper seat | Yes | Yes | Distributed and hybrid engineering or product teams | Review Slack | ||
| 8.1 / 10 | Freemium | $19.99/mo | Yes | Yes | Non-technical teams wanting instant, pre-built workflow activation | Review Integrately | ||
| 8.1 / 10 | Freemium | ~$29/moapproximate | Yes | Yes | E-commerce brands automating Instagram/WhatsApp DM funnels | Review Manychat | ||
| 8.1 / 10 | Freemium | $16/mo | Yes | Yes | DTC and Shopify/WooCommerce stores wanting email + SMS under one roof | Review Omnisend | ||
| 8.1 / 10 | Freemium | $9/mo | Yes | Yes | B2B sales teams | Review QuickMail | ||
| 8.0 / 10 | Freemium | $49/moper seat | Yes | Yes | B2B SDR teams running high-volume outbound prospecting | Review Apollo.io | ||
| 8.0 / 10 | Freemium | $99/moper seat | Yes | Yes | Independent freight brokers managing loads across multiple carriers | Review AscendTMS | ||
| 8.0 / 10 | Freemium | $43/mo | Yes | Yes | Independent newsletter creators monetising with ads and sponsorships | Review beehiiv | ||
| 8.0 / 10 | Freemium | ~$33/moapproximate | Yes | — | DTC brands running high-volume paid social video tests | Review Creatify | ||
| 8.0 / 10 | Freemium | $9/mo | Yes | Yes | Teams automating complex, multi-step business workflows across many apps | Review Make (formerly Integromat) | ||
| 7.9 / 10 | Freemium | $2.99/mo | Yes | Yes | Online gaming communities needing always-on voice | Review Discord | ||
| 7.9 / 10 | Paid | $24/moper seat | — | Yes | Sales teams seeking AI-assisted CRM solutions | Review folk | ||
| 7.9 / 10 | Freemium | $150/mo | Yes | Yes | HR teams at companies with frontline or hourly workers lacking corporate email | Review Guusto | ||
| 7.9 / 10 | Paid | $9/mo | — | Yes | E-commerce stores wanting unlimited sends and automation without per-email fees | Review Moosend | ||
| 7.9 / 10 | Paid | $19.95/mo | — | Yes | Developers embedding transactional email into web apps via API or SMTP relay | Review SendGrid | ||
| 7.9 / 10 | Freemium | $39/mo | Yes | Yes | Solo therapists and counselors moving off paper or generic EHRs | Review Session Health | ||
| 7.8 / 10 | Paid | $20/moper seat | — | Yes | Solo and group healthcare practitioners needing fast, structured clinical documentation | Review BastionGPT | ||
| 7.8 / 10 | Paid | $63/mo | — | Yes | PPC advertisers losing budget to competitor click fraud or bots | Review ClickCease | ||
| 7.8 / 10 | Paid | ~$16/moapproximate | — | Yes | Individual content creators managing 2–4 social accounts across platforms | Review FeedHive | ||
| 7.8 / 10 | Freemium | $9/moper seat | Yes | Yes | SMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and email | Review Freshsales | ||
| 7.8 / 10 | Freemium | $12/mo | Yes | Yes | Marketing teams bridging print and digital campaigns | Review Hovercode | ||
| 7.8 / 10 | Freemium | $20/moper seat | Yes | Yes | Growing SMB and mid-market teams wanting CRM, marketing, and support in one system | Review HubSpot | ||
| 7.8 / 10 | Freemium | $12/mo | Yes | Yes | Bloggers and newsletter writers scaling from zero to ~50K subscribers | Review MailerLite | ||
| 7.8 / 10 | Freemium | Customcontact sales | Yes | — | Sales reps researching compensation before a job change | Review RepVue | ||
| 7.8 / 10 | Freemium | $29/moper seat | Yes | Yes | Small B2B sales teams | Review Salesflare | ||
| 7.8 / 10 | Freemium | $39/mo | Yes | — | Marketers replacing static forms with chat funnels | Review Typebot | ||
| 7.7 / 10 | Paid | $15/mo | — | Yes | E-commerce brands running behavioral email sequences and cart-abandonment flows | Review ActiveCampaign | ||
| 7.7 / 10 | Free | Free | Yes | — | Borrowers shopping personal loans without multiple hard credit inquiries | Review Credible | ||
| 7.7 / 10 | Freemium | $49/mo | Yes | Yes | SaaS teams deflecting repetitive support queries with doc-trained bots | Review Docsbot | ||
| 7.7 / 10 | Freemium | $34/mo | Yes | — | SDRs and sales teams building targeted prospect lists from company domains | Review Hunter.io | ||
| 7.7 / 10 | Freemium | $34/mo | Yes | Yes | B2B sales teams building targeted cold-outreach lists | Review Hunter.io Email Finder API | ||
| 7.7 / 10 | Paid | ~$40/moapproximate | — | — | Solo practitioners starting a clinic on a budget | Review Jane EMR | ||
| 7.7 / 10 | Freemium | $29/mo | Yes | Yes | Creators running Instagram comment-to-DM funnels | Review Manychat Omni | ||
| 7.7 / 10 | Paid | $39/mo | — | Yes | SMB and mid-market teams replacing FAQ pages with an always-on AI assistant | Review Sitegpt | ||
| 7.7 / 10 | Freemium | $9/moper seat | Yes | Yes | Technical teams seeking customizable CRM solutions | Review Twenty | ||
| 7.7 / 10 | Freemium | $14/moper seat | Yes | Yes | SMB and mid-market sales teams needing automation without Salesforce pricing | Review Zoho CRM | ||
| 7.6 / 10 | Paid | $30/moper seat | — | Yes | Sales teams running outbound cadences from a CRM like HubSpot or Salesforce | Review Aircall | ||
| 7.6 / 10 | Freemium | $9/mo | Yes | Yes | SMBs with large contact lists but moderate send volumes | Review Brevo | ||
| 7.6 / 10 | Paid | $99/yr | — | — | WordPress agencies running 10+ client sites needing unlimited licences | Review Convert Pro | ||
| 7.6 / 10 | Paid | $2/moper seat | — | Yes | Enterprises already running Microsoft 365 and Teams | Review glint survey | ||
| 7.6 / 10 | Paid | ~$89/moapproximate | — | Yes | MSPs and IT service providers with 5–100+ technicians | Review HaloPSA | ||
| 7.6 / 10 | Freemium | $49/mo | Yes | Yes | Dropshippers seeking trending products | Review Minea | ||
| 7.6 / 10 | Freemium | $33/mo | Yes | Yes | Marketing agencies managing multiple client brands with approval requirements | Review Planable | ||
| 7.6 / 10 | Freemium | $12/mo | Yes | Yes | Social media creators needing fast, accurate multilingual captions | Review Submagic | ||
| 7.6 / 10 | Freemium | ~$3.50/moapproximate | Yes | Yes | SMBs already using Zoho CRM or other Zoho apps | Review Zoho Campaigns | ||
| 7.5 / 10 | Paid | $149/mo | — | — | Affiliate marketers | Review AdSpy | ||
| 7.5 / 10 | Freemium | $49/mo | Yes | Yes | B2B sales and RevOps teams building automated lead generation pipelines | Review Apollo.io Data API | ||
| 7.5 / 10 | Paid | $49/mo | — | Yes | Boutique fitness and wellness studios (yoga, pilates, spin, recovery) | Review Arketa | ||
| 7.5 / 10 | Freemium | Free | Yes | Yes | Performance marketers | Review Benly | ||
| 7.5 / 10 | Freemium | $30/mo | Yes | — | SMBs and sellers running Messenger/Instagram sales | Review botcake |
Distributed and hybrid engineering or product teams
Non-technical teams wanting instant, pre-built workflow activation
E-commerce brands automating Instagram/WhatsApp DM funnels
DTC and Shopify/WooCommerce stores wanting email + SMS under one roof
B2B SDR teams running high-volume outbound prospecting
Independent freight brokers managing loads across multiple carriers
Independent newsletter creators monetising with ads and sponsorships
DTC brands running high-volume paid social video tests
Teams automating complex, multi-step business workflows across many apps
Online gaming communities needing always-on voice
HR teams at companies with frontline or hourly workers lacking corporate email
E-commerce stores wanting unlimited sends and automation without per-email fees
Developers embedding transactional email into web apps via API or SMTP relay
Solo therapists and counselors moving off paper or generic EHRs
Solo and group healthcare practitioners needing fast, structured clinical documentation
PPC advertisers losing budget to competitor click fraud or bots
Individual content creators managing 2–4 social accounts across platforms
SMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and email
Marketing teams bridging print and digital campaigns
Growing SMB and mid-market teams wanting CRM, marketing, and support in one system
Bloggers and newsletter writers scaling from zero to ~50K subscribers
Marketers replacing static forms with chat funnels
E-commerce brands running behavioral email sequences and cart-abandonment flows
Borrowers shopping personal loans without multiple hard credit inquiries
SaaS teams deflecting repetitive support queries with doc-trained bots
SDRs and sales teams building targeted prospect lists from company domains
B2B sales teams building targeted cold-outreach lists
Creators running Instagram comment-to-DM funnels
SMB and mid-market teams replacing FAQ pages with an always-on AI assistant
Technical teams seeking customizable CRM solutions
SMB and mid-market sales teams needing automation without Salesforce pricing
Sales teams running outbound cadences from a CRM like HubSpot or Salesforce
SMBs with large contact lists but moderate send volumes
WordPress agencies running 10+ client sites needing unlimited licences
Enterprises already running Microsoft 365 and Teams
MSPs and IT service providers with 5–100+ technicians
Marketing agencies managing multiple client brands with approval requirements
Social media creators needing fast, accurate multilingual captions
SMBs already using Zoho CRM or other Zoho apps
B2B sales and RevOps teams building automated lead generation pipelines
Boutique fitness and wellness studios (yoga, pilates, spin, recovery)
SMBs and sellers running Messenger/Instagram sales
About marketing software
Marketing software in our database covers 7 jobs: email marketing, marketing automation, social media scheduling, CRM and sales, community, cold email and ad research. The pricing logic changes with the job. Email and social tools mostly charge a flat monthly fee that grows with contacts or channels, CRM and sales tools most often price per seat or by quote, and automation and chat tools frequently meter usage such as contacts, chats or credits. That spread is why a category-wide median of $33/mo says little on its own. Compare prices within a subcategory first, then look across the stack.
What to compare before you choose
Pricing model, not just the entry price
Flat monthly plans are the most common model here, but CRM and sales tools most often charge per seat, and automation tools such as Manychat and typebot meter contacts or chats. Price each shortlisted tool at the team size and volume you expect in 12 months, not at its entry tier.
Free plan or free trial
Free trials are far more common than free plans in Marketing: 335 tools offer a trial and 138 a free plan. A free plan runs indefinitely within a cap, such as Manychat's 25 contacts or MailerLite's 250 subscribers; a trial unlocks paid features for a set period, such as SendGrid's 60 days.
Compare like with like
CRM & Sales is the largest subcategory here, and its per-seat, quote-heavy pricing pulls category-wide averages around. Filter to one subcategory before comparing prices or scores: a $9 email plan, a per-user CRM and a $149/month ad research tool answer different questions.
Questions about marketing software
- All marketing software
- Free marketing software
- Marketing software with a free trial
