Conversion GemsConversion Gems

Marketing software

Email, social, CRM and automation tools price in different ways, so compare within a subcategory first: flat fees, per-seat plans and usage meters rarely line up.

Scored by the Conversion Gems editorial team · reviewed June 2026 138 with a free plan · 335 with a free trial · median listed price $33/mo
33%of the 424 marketing tools we review offer a free plan.
Based on 424 tools in our database, reviewed June 2026.
424 tools
DetailsPricingFree planFree trialBest forReview
Slack Community & Engagement8.2 / 10Freemium$7.25/moper seatYesYesDistributed and hybrid engineering or product teamsReview Slack
Integrately Marketing Automation8.1 / 10Freemium$19.99/moYesYesNon-technical teams wanting instant, pre-built workflow activationReview Integrately
Manychat Marketing Automation8.1 / 10Freemium~$29/moapproximateYesYesE-commerce brands automating Instagram/WhatsApp DM funnelsReview Manychat
Omnisend Email Marketing8.1 / 10Freemium$16/moYesYesDTC and Shopify/WooCommerce stores wanting email + SMS under one roofReview Omnisend
QuickMail Cold Email Tools8.1 / 10Freemium$9/moYesYesB2B sales teamsReview QuickMail
Apollo.io CRM & Sales8.0 / 10Freemium$49/moper seatYesYesB2B SDR teams running high-volume outbound prospectingReview Apollo.io
AscendTMS CRM & Sales8.0 / 10Freemium$99/moper seatYesYesIndependent freight brokers managing loads across multiple carriersReview AscendTMS
beehiiv Email Marketing8.0 / 10Freemium$43/moYesYesIndependent newsletter creators monetising with ads and sponsorshipsReview beehiiv
Creatify Marketing Automation8.0 / 10Freemium~$33/moapproximateYes—DTC brands running high-volume paid social video testsReview Creatify
Make (formerly Integromat) Marketing Automation8.0 / 10Freemium$9/moYesYesTeams automating complex, multi-step business workflows across many appsReview Make (formerly Integromat)
Discord Community & Engagement7.9 / 10Freemium$2.99/moYesYesOnline gaming communities needing always-on voiceReview Discord
folk CRM & Sales7.9 / 10Paid$24/moper seat—YesSales teams seeking AI-assisted CRM solutionsReview folk
Guusto Community & Engagement7.9 / 10Freemium$150/moYesYesHR teams at companies with frontline or hourly workers lacking corporate emailReview Guusto
Moosend Email Marketing7.9 / 10Paid$9/mo—YesE-commerce stores wanting unlimited sends and automation without per-email feesReview Moosend
SendGrid Email Marketing7.9 / 10Paid$19.95/mo—YesDevelopers embedding transactional email into web apps via API or SMTP relayReview SendGrid
Session Health CRM & Sales7.9 / 10Freemium$39/moYesYesSolo therapists and counselors moving off paper or generic EHRsReview Session Health
BastionGPT Community & Engagement7.8 / 10Paid$20/moper seat—YesSolo and group healthcare practitioners needing fast, structured clinical documentationReview BastionGPT
ClickCease Marketing Automation7.8 / 10Paid$63/mo—YesPPC advertisers losing budget to competitor click fraud or botsReview ClickCease
FeedHive Social Media & Scheduling7.8 / 10Paid~$16/moapproximate—YesIndividual content creators managing 2–4 social accounts across platformsReview FeedHive
Freshsales CRM & Sales7.8 / 10Freemium$9/moper seatYesYesSMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and emailReview Freshsales
Hovercode Marketing Automation7.8 / 10Freemium$12/moYesYesMarketing teams bridging print and digital campaignsReview Hovercode
HubSpot Marketing Automation7.8 / 10Freemium$20/moper seatYesYesGrowing SMB and mid-market teams wanting CRM, marketing, and support in one systemReview HubSpot
MailerLite Email Marketing7.8 / 10Freemium$12/moYesYesBloggers and newsletter writers scaling from zero to ~50K subscribersReview MailerLite
RepVue CRM & Sales7.8 / 10FreemiumCustomcontact salesYes—Sales reps researching compensation before a job changeReview RepVue
Salesflare CRM & Sales7.8 / 10Freemium$29/moper seatYesYesSmall B2B sales teamsReview Salesflare
Typebot Marketing Automation7.8 / 10Freemium$39/moYes—Marketers replacing static forms with chat funnelsReview Typebot
ActiveCampaign Marketing Automation7.7 / 10Paid$15/mo—YesE-commerce brands running behavioral email sequences and cart-abandonment flowsReview ActiveCampaign
Credible CRM & Sales7.7 / 10FreeFreeYes—Borrowers shopping personal loans without multiple hard credit inquiriesReview Credible
Docsbot CRM & Sales7.7 / 10Freemium$49/moYesYesSaaS teams deflecting repetitive support queries with doc-trained botsReview Docsbot
Hunter.io CRM & Sales7.7 / 10Freemium$34/moYes—SDRs and sales teams building targeted prospect lists from company domainsReview Hunter.io
Hunter.io Email Finder API CRM & Sales7.7 / 10Freemium$34/moYesYesB2B sales teams building targeted cold-outreach listsReview Hunter.io Email Finder API
Jane EMR CRM & Sales7.7 / 10Paid~$40/moapproximate——Solo practitioners starting a clinic on a budgetReview Jane EMR
Manychat Omni Marketing Automation7.7 / 10Freemium$29/moYesYesCreators running Instagram comment-to-DM funnelsReview Manychat Omni
Sitegpt CRM & Sales7.7 / 10Paid$39/mo—YesSMB and mid-market teams replacing FAQ pages with an always-on AI assistantReview Sitegpt
Twenty CRM & Sales7.7 / 10Freemium$9/moper seatYesYesTechnical teams seeking customizable CRM solutionsReview Twenty
Zoho CRM CRM & Sales7.7 / 10Freemium$14/moper seatYesYesSMB and mid-market sales teams needing automation without Salesforce pricingReview Zoho CRM
Aircall CRM & Sales7.6 / 10Paid$30/moper seat—YesSales teams running outbound cadences from a CRM like HubSpot or SalesforceReview Aircall
Brevo Email Marketing7.6 / 10Freemium$9/moYesYesSMBs with large contact lists but moderate send volumesReview Brevo
Convert Pro Marketing Automation7.6 / 10Paid$99/yr——WordPress agencies running 10+ client sites needing unlimited licencesReview Convert Pro
glint survey Community & Engagement7.6 / 10Paid$2/moper seat—YesEnterprises already running Microsoft 365 and TeamsReview glint survey
HaloPSA CRM & Sales7.6 / 10Paid~$89/moapproximate—YesMSPs and IT service providers with 5–100+ techniciansReview HaloPSA
Minea Ad Spy Tools7.6 / 10Freemium$49/moYesYesDropshippers seeking trending productsReview Minea
Planable Social Media & Scheduling7.6 / 10Freemium$33/moYesYesMarketing agencies managing multiple client brands with approval requirementsReview Planable
Submagic Social Media & Scheduling7.6 / 10Freemium$12/moYesYesSocial media creators needing fast, accurate multilingual captionsReview Submagic
Zoho Campaigns Marketing Automation7.6 / 10Freemium~$3.50/moapproximateYesYesSMBs already using Zoho CRM or other Zoho appsReview Zoho Campaigns
AdSpy Ad Spy Tools7.5 / 10Paid$149/mo——Affiliate marketersReview AdSpy
Apollo.io Data API CRM & Sales7.5 / 10Freemium$49/moYesYesB2B sales and RevOps teams building automated lead generation pipelinesReview Apollo.io Data API
Arketa CRM & Sales7.5 / 10Paid$49/mo—YesBoutique fitness and wellness studios (yoga, pilates, spin, recovery)Review Arketa
Benly Ad Spy Tools7.5 / 10FreemiumFreeYesYesPerformance marketersReview Benly
botcake Marketing Automation7.5 / 10Freemium$30/moYes—SMBs and sellers running Messenger/Instagram salesReview botcake
Freemium · $7.25/mo · Free trial

Distributed and hybrid engineering or product teams

Freemium · $19.99/mo · Free trial

Non-technical teams wanting instant, pre-built workflow activation

Freemium · ~$29/mo · Free trial

E-commerce brands automating Instagram/WhatsApp DM funnels

Freemium · $16/mo · Free trial

DTC and Shopify/WooCommerce stores wanting email + SMS under one roof

Freemium · $9/mo · Free trial

B2B sales teams

Freemium · $49/mo · Free trial

B2B SDR teams running high-volume outbound prospecting

Freemium · $99/mo · Free trial

Independent freight brokers managing loads across multiple carriers

Freemium · $43/mo · Free trial

Independent newsletter creators monetising with ads and sponsorships

Freemium · ~$33/mo

DTC brands running high-volume paid social video tests

Freemium · $9/mo · Free trial

Teams automating complex, multi-step business workflows across many apps

Freemium · $2.99/mo · Free trial

Online gaming communities needing always-on voice

Paid · $24/mo · Free trial

Sales teams seeking AI-assisted CRM solutions

Freemium · $150/mo · Free trial

HR teams at companies with frontline or hourly workers lacking corporate email

Paid · $9/mo · Free trial

E-commerce stores wanting unlimited sends and automation without per-email fees

Paid · $19.95/mo · Free trial

Developers embedding transactional email into web apps via API or SMTP relay

Freemium · $39/mo · Free trial

Solo therapists and counselors moving off paper or generic EHRs

Paid · $20/mo · Free trial

Solo and group healthcare practitioners needing fast, structured clinical documentation

Paid · $63/mo · Free trial

PPC advertisers losing budget to competitor click fraud or bots

Paid · ~$16/mo · Free trial

Individual content creators managing 2–4 social accounts across platforms

Freemium · $9/mo · Free trial

SMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and email

Freemium · $12/mo · Free trial

Marketing teams bridging print and digital campaigns

Freemium · $20/mo · Free trial

Growing SMB and mid-market teams wanting CRM, marketing, and support in one system

Freemium · $12/mo · Free trial

Bloggers and newsletter writers scaling from zero to ~50K subscribers

Freemium · Custom

Sales reps researching compensation before a job change

Freemium · $29/mo · Free trial

Small B2B sales teams

Freemium · $39/mo

Marketers replacing static forms with chat funnels

Paid · $15/mo · Free trial

E-commerce brands running behavioral email sequences and cart-abandonment flows

Free

Borrowers shopping personal loans without multiple hard credit inquiries

Freemium · $49/mo · Free trial

SaaS teams deflecting repetitive support queries with doc-trained bots

Freemium · $34/mo

SDRs and sales teams building targeted prospect lists from company domains

Freemium · $34/mo · Free trial

B2B sales teams building targeted cold-outreach lists

Paid · ~$40/mo

Solo practitioners starting a clinic on a budget

Freemium · $29/mo · Free trial

Creators running Instagram comment-to-DM funnels

Paid · $39/mo · Free trial

SMB and mid-market teams replacing FAQ pages with an always-on AI assistant

Freemium · $9/mo · Free trial

Technical teams seeking customizable CRM solutions

Freemium · $14/mo · Free trial

SMB and mid-market sales teams needing automation without Salesforce pricing

Paid · $30/mo · Free trial

Sales teams running outbound cadences from a CRM like HubSpot or Salesforce

Freemium · $9/mo · Free trial

SMBs with large contact lists but moderate send volumes

Paid · $99/yr

WordPress agencies running 10+ client sites needing unlimited licences

Paid · $2/mo · Free trial

Enterprises already running Microsoft 365 and Teams

Paid · ~$89/mo · Free trial

MSPs and IT service providers with 5–100+ technicians

Freemium · $49/mo · Free trial

Dropshippers seeking trending products

Freemium · $33/mo · Free trial

Marketing agencies managing multiple client brands with approval requirements

Freemium · $12/mo · Free trial

Social media creators needing fast, accurate multilingual captions

Freemium · ~$3.50/mo · Free trial

SMBs already using Zoho CRM or other Zoho apps

Paid · $149/mo

Affiliate marketers

Freemium · $49/mo · Free trial

B2B sales and RevOps teams building automated lead generation pipelines

Paid · $49/mo · Free trial

Boutique fitness and wellness studios (yoga, pilates, spin, recovery)

Freemium · Free · Free trial

Performance marketers

Freemium · $30/mo

SMBs and sellers running Messenger/Instagram sales

Showing 50 of 424

About marketing software

Marketing software in our database covers 7 jobs: email marketing, marketing automation, social media scheduling, CRM and sales, community, cold email and ad research. The pricing logic changes with the job. Email and social tools mostly charge a flat monthly fee that grows with contacts or channels, CRM and sales tools most often price per seat or by quote, and automation and chat tools frequently meter usage such as contacts, chats or credits. That spread is why a category-wide median of $33/mo says little on its own. Compare prices within a subcategory first, then look across the stack.

What to compare before you choose

Pricing model, not just the entry price

Flat monthly plans are the most common model here, but CRM and sales tools most often charge per seat, and automation tools such as Manychat and typebot meter contacts or chats. Price each shortlisted tool at the team size and volume you expect in 12 months, not at its entry tier.

Free plan or free trial

Free trials are far more common than free plans in Marketing: 335 tools offer a trial and 138 a free plan. A free plan runs indefinitely within a cap, such as Manychat's 25 contacts or MailerLite's 250 subscribers; a trial unlocks paid features for a set period, such as SendGrid's 60 days.

Compare like with like

CRM & Sales is the largest subcategory here, and its per-seat, quote-heavy pricing pulls category-wide averages around. Filter to one subcategory before comparing prices or scores: a $9 email plan, a per-user CRM and a $149/month ad research tool answer different questions.

Questions about marketing software