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Marketing · Social Media & Scheduling

Planable

Planable is a collaborative social media content planning and approval platform designed for marketing teams and agencies to streamline content creation, review, and scheduling workflows across multiple social media channels.

Our take: Planable is a collaboration-first social media tool built around visual content planning, structured approval workflows, and per-client workspaces.

Best forMarketing agencies, social media teams, brand managers, and content creators who manage multiple social media accounts and require a highly collaborative environment for content planning, review, and approval
ReviewedPricing: Freemium
7.6 out of 105 criteria · see breakdown
Try PlanableFree (50 posts); paid from $33/workspace/mo
The bottom line

The go-to approval and scheduling hub for agencies managing multiple client brands; workspace-based pricing rewards teams over solo users.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.6 out of 5
1,000+ reviews
Capterra
4.5 out of 5
310+ reviews
Trustpilot
4.3 out of 5
70+ reviews

4.6 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isPlanable — visual social media content planning and approval platform for marketing teams and agencies.
Our takePlanable is a collaboration-first social media tool built around visual content planning, structured approval workflows, and per-client workspaces.
Planable has moved from a $13/user/month Starter plan with per-user billing to a per-workspace model starting at $33/workspace/month, with unlimited users on every paid tier. The free tier allows 50 posts with no time limit — a genuinely useful trial, not a perpetual free plan.
Why we rate itUnlimited users per workspace makes Planable unusually cost-efficient for agencies; competitors charge per seat and costs balloon quickly.
The approval UX — threaded comments, suggest-edits, one-click client approvals — is best-in-class for client-facing workflows.
The catchAnalytics are a paid add-on ($14/workspace/mo), not bundled.
Per-workspace post limits can force Pro upgrades for high-volume accounts, and there is no social listening or CRM functionality.

Best / not good for

Best for
  • Marketing agencies managing multiple client brands with approval requirements
  • Social media teams needing visual calendar planning across TikTok, Instagram, LinkedIn, and more
  • Teams wanting unlimited collaborators without per-seat cost penalties
Not good for
  • Solo creators or small businesses who need analytics bundled at a low price point
  • Teams requiring social listening, sentiment analysis, or CRM integration
  • High-volume publishers hitting 150+ posts per month per client workspace
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: workspace setup and first post preview takes under 10 minutes; client approval links require no login for external reviewers.
  2. Scale breakpoint
    Post-per-workspace caps on Basic (60/mo) and Pro (150/mo) force plan upgrades or additional workspaces as publishing volume grows; analytics as a paid add-on compounds cost at scale.
  3. Walled garden
    Moderate: content and approval history live inside Planable; exports exist but approval audit trails and workflow context do not travel cleanly to other platforms.
Still a fit?
If none of these block you, start on the free plan.
Try Planable

A look inside

Planable product screenshot

Frequently Asked Questions

What is Planable and what is it used for?

Planable is a social media collaboration and content approval platform that helps teams plan, create, review, and publish social media content together. It streamlines workflow and makes it easier for teams to coordinate posts before they go live.

How does Planable help teams collaborate on social content?

Planable provides a visual content calendar, real-time previews, comment threads, and approval workflows. Team members can leave feedback directly on posts, suggest edits, and approve content, which reduces miscommunication and speeds up the publishing process.

What features does Planable offer?

Planable offers drag-and-drop content planning, multi-platform scheduling, team roles and permissions, feedback threads, version history, and post approvals. These features make it simple to manage content across different teams and social platforms.

Is Planable suitable for beginners?

Yes, Planable is beginner-friendly. Its intuitive interface, visual design tools, and collaborative features make it easy for users with little experience to plan and publish content confidently.

Who should use Planable and what benefits can they expect?

Planable is ideal for social media managers, marketing teams, agencies, and remote collaborators. Users can expect improved team communication, faster approval workflows, fewer errors, consistent scheduling, and a clearer overview of content strategy, helping teams work more efficiently and publish better content.

Alternatives

  • Step up

    Sprout Social or Hootsuite for built-in analytics, social listening, and CRM-level reporting at enterprise scale.

  • Lighter alternative

    Buffer for simpler scheduling needs without multi-level approvals, at a lower per-channel cost.

Showing 1–2 of 2

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Tags

#SocialMedia#Analytics#Scheduling

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