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Marketing · Email Marketing

Brevo

Marketing automation and email/SMS platform with workflows, transactional emails, and CRM features.

Our take: Brevo (formerly Sendinblue) is a genuine multichannel marketing suite combining email, SMS, WhatsApp, live chat, and CRM in one affordable stack.

Best forBudget Multichannel
ReviewedPricing: Freemium
7.6 out of 105 criteria · see breakdown
Try BrevoFree (500 contacts); paid from $9/mo
The bottom line

Best-value multichannel marketing stack for SMBs who send moderate email volume but hold large contact lists.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.5 out of 5
2,500+ reviews
Capterra
4.6 out of 5
3,400+ reviews
Trustpilot
4.2 out of 5
6,900+ reviews

4.4 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isBrevo — all-in-one email, SMS, and marketing automation platform for SMBs.
Our takeBrevo (formerly Sendinblue) is a genuine multichannel marketing suite combining email, SMS, WhatsApp, live chat, and CRM in one affordable stack.
The Starter plan now begins at $9/mo (5,000 emails/month). The free tier is capped at 500 contacts and 300 emails/day. Volume-based pricing — charged on emails sent, not contacts stored — is its core competitive edge over Mailchimp-style tools.
Why we rate itBrevo consistently undercuts rival ESPs on per-email cost for large lists, and bundles SMS and WhatsApp channels that competitors charge separately for.
Automation and transactional email (SMTP) on a single account is a strong combo for lean teams.
The catchBrevo branding isn't removed automatically on paid plans — you pay an extra $10.80/mo for white-label sends.
The template builder is functional but dated compared to Klaviyo or ActiveCampaign. Advanced e-commerce analytics require third-party integrations.

Best / not good for

Best for
  • SMBs with large contact lists but moderate send volumes
  • E-commerce stores needing email + SMS in one platform
  • Startups wanting transactional email and marketing automation under one account
Not good for
  • High-volume senders needing deep e-commerce analytics out-of-the-box
  • Teams requiring polished, pixel-perfect email template design
  • Enterprises needing advanced CRM depth beyond basic contact management
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: free account up in minutes, first campaign launchable same session with drag-and-drop editor and pre-built templates.
  2. Scale breakpoint
    Costs escalate noticeably above 100k emails/month; Professional tier at $499/mo is a steep jump from Standard. SMS pricing is billed separately by volume and destination.
  3. Walled garden
    Moderate: contact export is unrestricted, but automation workflows and transactional templates are proprietary and not portable to other ESPs without rebuilding.
Still a fit?
If none of these block you, start on the free plan.
Try Brevo

A look inside

Brevo product screenshot

Frequently Asked Questions

What is Brevo and what is it used for?

Brevo is an all-in-one marketing platform that helps businesses manage email campaigns, SMS marketing, chat, CRM, and marketing automation from a single dashboard.

Who should use Brevo?

Small business owners, marketers, and e-commerce teams can benefit. It’s ideal for anyone who wants to engage customers, nurture leads, and run multi-channel campaigns effectively.

How does Brevo simplify email marketing?

Brevo offers drag-and-drop email editors, automation workflows, audience segmentation, and analytics, making email campaigns easy to design and track.

Can Brevo handle SMS and multi-channel communication?

Yes. Users can send SMS, create chat campaigns, and integrate emails with CRM, ensuring consistent messaging across channels.

Why choose Brevo over other marketing platforms?

Brevo combines email, SMS, CRM, and automation in one affordable platform, allowing businesses to manage marketing campaigns efficiently without multiple tools.

Alternatives

  • Step up

    Klaviyo for deep Shopify analytics and predictive segmentation at scale.

  • Lighter alternative

    Mailchimp free tier for pure email with simpler needs and under 500 contacts.

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Tags

#EmailMarketing

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