What is Brevo and what is it used for?

Brevo is an all-in-one marketing platform that helps businesses manage email campaigns, SMS marketing, chat, CRM, and marketing automation from a single dashboard.

Who should use Brevo?

Small business owners, marketers, and e-commerce teams can benefit. It’s ideal for anyone who wants to engage customers, nurture leads, and run multi-channel campaigns effectively.

How does Brevo simplify email marketing?

Brevo offers drag-and-drop email editors, automation workflows, audience segmentation, and analytics, making email campaigns easy to design and track.

Can Brevo handle SMS and multi-channel communication?

Yes. Users can send SMS, create chat campaigns, and integrate emails with CRM, ensuring consistent messaging across channels.

Why choose Brevo over other marketing platforms?

Brevo combines email, SMS, CRM, and automation in one affordable platform, allowing businesses to manage marketing campaigns efficiently without multiple tools.

Reviewed · Updated 2026-06-19

Brevo

Marketing automation and email/SMS platform with workflows, transactional emails, and CRM features.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Budget Multichannel

Community ratings

4.4/ 5 aggregate · across 3 sources

4.52,500+ reviews

Capterra

4.63,400+ reviews

Trustpilot

4.26,900+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Brevo — all-in-one email, SMS, and marketing automation platform for SMBs.

Our take

Brevo (formerly Sendinblue) is a genuine multichannel marketing suite combining email, SMS, WhatsApp, live chat, and CRM in one affordable stack. The DB lists entry pricing at $25/mo, but the actual Starter plan now begins at $9/mo (5,000 emails/month), making it significantly cheaper than catalogued. The free tier is capped at 500 contacts and 300 emails/day. Volume-based pricing — charged on emails sent, not contacts stored — is its core competitive edge over Mailchimp-style tools.

Why we rate it

Brevo consistently undercuts rival ESPs on per-email cost for large lists, and bundles SMS and WhatsApp channels that competitors charge separately for. Automation and transactional email (SMTP) on a single account is a strong combo for lean teams.

The catch

Brevo branding isn't removed automatically on paid plans — you pay an extra $10.80/mo for white-label sends. The template builder is functional but dated compared to Klaviyo or ActiveCampaign. Advanced e-commerce analytics require third-party integrations.

Best for

SMBs with large contact lists but moderate send volumes

E-commerce stores needing email + SMS in one platform

Startups wanting transactional email and marketing automation under one account

Not good for

High-volume senders needing deep e-commerce analytics out-of-the-box

Teams requiring polished, pixel-perfect email template design

Enterprises needing advanced CRM depth beyond basic contact management

Friction report

Time to value

Fast: free account up in minutes, first campaign launchable same session with drag-and-drop editor and pre-built templates.

Scale breakpoint

Costs escalate noticeably above 100k emails/month; Professional tier at $499/mo is a steep jump from Standard. SMS pricing is billed separately by volume and destination.

Walled garden

Moderate: contact export is unrestricted, but automation workflows and transactional templates are proprietary and not portable to other ESPs without rebuilding.

A look inside

Frequently Asked Questions

Alternatives

Step up

Klaviyo for deep Shopify analytics and predictive segmentation at scale.

Lighter alternative

Mailchimp free tier for pure email with simpler needs and under 500 contacts.

Ready to try Brevo?

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