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BlueHornet (now Marigold Campaigner)

Automates email marketing, campaigns, and customer engagement for businesses.

Our take: BlueHornet was absorbed into CM Group (now Marigold), whose brands are Campaign Monitor, Emma, Sailthru, Cheetah Digital, Selligent, and Vuture; Campaigner is not among them.

Best forEmail marketers
ReviewedPricing: Free Trial
6.2 out of 105 criteria · see breakdown
Try BlueHornetFree 30-day trial; from $59/mo (Starter)
The bottom line

A solid mid-market email-and-SMS automation workhorse — best when deliverability depth and complex automation matter more than a polished UI.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra
3.9 out of 5
420+ reviews

3.9 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isCampaigner — standalone email and SMS marketing automation platform for mid-market senders.
Our takeBlueHornet was absorbed into CM Group (now Marigold), whose brands are Campaign Monitor, Emma, Sailthru, Cheetah Digital, Selligent, and Vuture; Campaigner is not among them.
Campaigner at campaigner.com is a separate, unrelated product. It is a capable mid-market email-and-SMS automation platform featuring 900+ templates, AI-assisted copy, behavioral segmentation, and strong deliverability controls. Starter entry is $59/mo as of 2026.
Why we rate itCampaigner punches above its weight on deliverability — dedicated IPs, DKIM/SPF/DMARC tooling, and proactive list hygiene are features usually reserved for enterprise platforms.
The SMS-email orchestration layer and visual automation builder with branching logic also stand out at this price point.
The catchCosts escalate steeply past 25K contacts, the UI looks noticeably older than competitors like Klaviyo or ActiveCampaign, and the jump from Starter ($59) to Essential ($179) is a significant cliff for smaller senders.

Best / not good for

Best for
  • Mid-market e-commerce brands sending 50K–500K emails per month
  • Teams needing built-in SMS and email orchestration without a third-party bridge
  • Marketers who prioritize deliverability controls and dedicated IP reputation management
Not good for
  • Small businesses on tight budgets where the Essential tier jump is prohibitive
  • Teams wanting a modern, intuitive UI comparable to Mailchimp or Klaviyo
  • Pure SMS campaigns or heavy social-channel automation
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: 30-day trial is accessible, but the advanced segmentation and automation builder have a learning curve that delays full value realization.
  2. Scale breakpoint
    Per-plan contact tiers cause sharp cost jumps above 25K contacts; dedicated IP setup and list hygiene add operational overhead at scale.
  3. Walled garden
    Moderate: data exports are available and API access is included on Advanced+, but automation workflows and suppression lists are platform-native.
Still a fit?
If none of these block you, start on the free plan.
Try BlueHornet

A look inside

BlueHornet (now Marigold Campaigner) product screenshot

Frequently Asked Questions

Does this email marketing platform offer automation and segmentation features?

Email marketing platforms include automation workflows, audience segmentation, and performance analytics to drive targeted campaigns.

Can BlueHornet (now Marigold Campaigner) handle automated email marketing campaigns?

BlueHornet (now Marigold Campaigner) handles automated email marketing campaigns with segmentation, scheduling, and analytics.

How does BlueHornet (now Marigold Campaigner) help marketers create, automate, and analyze email marketing campaigns to drive customer engagement?

BlueHornet, now Marigold Campaigner, helps marketers design, automate, and analyze email campaigns to increase engagement and customer retention.

How does this email marketing platform design campaigns, manage lists, and track engagement metrics?

The email marketing platform designs campaigns, manages subscriber lists, and tracks engagement metrics for optimization.

What email marketing and campaign automation features does this platform provide for businesses?

Email marketing platforms provide campaign automation, list management, and performance analytics.

Alternatives

  • Step up

    Klaviyo or Salesforce Marketing Cloud for broader e-commerce ecosystem depth and a modern UI at enterprise scale.

  • Lighter alternative

    Mailchimp or Brevo for smaller lists that don't need dedicated IP management or complex multi-channel automation.

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Tags

#EmailMarketing#Campaigns

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