CRM software
Pipeline CRMs like Freshsales and folk sit beside prospecting platforms like Apollo.io. Most charge per user, so price each tool at your real headcount.
Based on 228 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Apollo.io | 8.0 / 10 | Freemium | $49/moper seat | Yes | Yes | B2B SDR teams running high-volume outbound prospecting | Review Apollo.io | |
 AscendTMS | 8.0 / 10 | Freemium | $99/moper seat | Yes | Yes | Independent freight brokers managing loads across multiple carriers | Review AscendTMS | |
 folk | 7.9 / 10 | Paid | $24/moper seat | — | Yes | Sales teams seeking AI-assisted CRM solutions | Review folk | |
| 7.9 / 10 | Freemium | $39/mo | Yes | Yes | Solo therapists and counselors moving off paper or generic EHRs | Review Session Health | ||
 Freshsales | 7.8 / 10 | Freemium | $9/moper seat | Yes | Yes | SMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and email | Review Freshsales | |
 RepVue | 7.8 / 10 | Freemium | Customcontact sales | Yes | — | Sales reps researching compensation before a job change | Review RepVue | |
 Salesflare | 7.8 / 10 | Freemium | $29/moper seat | Yes | Yes | Small B2B sales teams | Review Salesflare | |
| 7.7 / 10 | Free | Free | Yes | — | Borrowers shopping personal loans without multiple hard credit inquiries | Review Credible | ||
 Docsbot | 7.7 / 10 | Freemium | $49/mo | Yes | Yes | SaaS teams deflecting repetitive support queries with doc-trained bots | Review Docsbot | |
 Hunter.io | 7.7 / 10 | Freemium | $34/mo | Yes | — | SDRs and sales teams building targeted prospect lists from company domains | Review Hunter.io | |
 Hunter.io Email Finder API | 7.7 / 10 | Freemium | $34/mo | Yes | Yes | B2B sales teams building targeted cold-outreach lists | Review Hunter.io Email Finder API | |
 Jane EMR | 7.7 / 10 | Paid | ~$40/moapproximate | — | — | Solo practitioners starting a clinic on a budget | Review Jane EMR | |
 Sitegpt | 7.7 / 10 | Paid | $39/mo | — | Yes | SMB and mid-market teams replacing FAQ pages with an always-on AI assistant | Review Sitegpt | |
| 7.7 / 10 | Freemium | $9/moper seat | Yes | Yes | Technical teams seeking customizable CRM solutions | Review Twenty | ||
 Zoho CRM | 7.7 / 10 | Freemium | $14/moper seat | Yes | Yes | SMB and mid-market sales teams needing automation without Salesforce pricing | Review Zoho CRM | |
 Aircall | 7.6 / 10 | Paid | $30/moper seat | — | Yes | Sales teams running outbound cadences from a CRM like HubSpot or Salesforce | Review Aircall | |
| 7.6 / 10 | Paid | ~$89/moapproximate | — | Yes | MSPs and IT service providers with 5–100+ technicians | Review HaloPSA | ||
 Apollo.io Data API | 7.5 / 10 | Freemium | $49/mo | Yes | Yes | B2B sales and RevOps teams building automated lead generation pipelines | Review Apollo.io Data API | |
 Arketa | 7.5 / 10 | Paid | $49/mo | — | Yes | Boutique fitness and wellness studios (yoga, pilates, spin, recovery) | Review Arketa | |
 Close | 7.5 / 10 | Paid | $35/moper seat | — | Yes | Outbound SMB sales teams with high call and SMS volume | Review Close | |
| 7.5 / 10 | Freemium | ~$109/moapproximate | Yes | Yes | Class-based gyms, yoga/pilates and dance studios | Review clubworx | ||
 Freshchat | 7.5 / 10 | Freemium | $19/mo | Yes | Yes | Support teams managing chat, email, and social DMs from one inbox | Review Freshchat | |
 jane ehr | 7.5 / 10 | Paid | ~$54/moapproximate | — | Yes | Allied health solo practitioners and small multi-disciplinary clinics | Review jane ehr | |
 OnceHub | 7.5 / 10 | Freemium | $10/moper seat | Yes | Yes | Sales teams needing lead qualification and round-robin booking in one platform | Review OnceHub | |
| 7.5 / 10 | Freemium | $19/moper seat | Yes | Yes | Sales teams requiring efficient proposal and contract management | Review PandaDoc | ||
| 7.5 / 10 | Paid | $35/moper seat | — | Yes | Sales teams seeking interactive proposal creation | Review Qwilr | ||
| 7.4 / 10 | Freemium | $29/moper seat | Yes | Yes | Startups seeking a flexible CRM | Review Attio | ||
| 7.4 / 10 | Paid | $125/mo | — | Yes | Multi-location clinics needing unified patient messaging across providers | Review curogram | ||
 Intercom AI | 7.4 / 10 | Paid | $0.99/moper seat | — | Yes | Mid-market SaaS and e-commerce teams replacing legacy helpdesks with AI-first workflows | Review Intercom AI | |
 People Data Labs Person API | 7.4 / 10 | Freemium | $98/mo | Yes | Yes | Sales ops teams enriching CRM leads with professional context | Review People Data Labs Person API | |
| 7.4 / 10 | Paid | $8/moper seat | — | Yes | Home care and disability support agencies needing compliant rostering | Review ShiftCare | ||
 Zendesk | 7.4 / 10 | Paid | $19/mo | — | Yes | Mid-market and enterprise support teams managing high ticket volume across multiple channels | Review Zendesk | |
 Aomni | 7.3 / 10 | Freemium | $300/mo | Yes | Yes | B2B sales reps doing consultative, relationship-driven selling | Review Aomni | |
| 7.3 / 10 | Freemium | $185/mo | Yes | — | RevOps/GTM engineers building enrichment waterfalls | Review clay crm | ||
| 7.3 / 10 | Paid | $79/mo | — | Yes | Agencies running LinkedIn outreach for multiple clients from one dashboard | Review Heyreach | ||
 Lawcus | 7.3 / 10 | Paid | $39/moper seat | — | Yes | Small to mid-sized law firms needing an all-in-one platform | Review Lawcus | |
| 7.3 / 10 | Paid | $49/mo | — | Yes | GTM engineers building enrichment pipelines via API or MCP | Review LeadMagic | ||
 Mailshake | 7.3 / 10 | Paid | $25/moper seat | — | — | B2B SDR teams running high-volume cold email sequences | Review Mailshake | |
 Mindbody (Mindbody Business) | 7.3 / 10 | Paid | $99/mo | — | — | Yoga, pilates and boutique fitness studios | Review Mindbody (Mindbody Business) | |
 NetworkAI | 7.3 / 10 | Freemium | $19.99/mo | Yes | Yes | Job seekers needing personalized LinkedIn outreach at scale | Review NetworkAI | |
 one click contractor | 7.3 / 10 | Paid | $115/moper seat | — | Yes | Home improvement contractors (roofing, windows, bath remodeling) with field sales teams | Review one click contractor | |
 Pipedrive | 7.3 / 10 | Paid | $14/moper seat | — | Yes | SMB sales teams wanting fast, intuitive pipeline visibility | Review Pipedrive | |
 SimplePractice | 7.3 / 10 | Paid | $49/mo | — | Yes | Solo therapists and counselors in private practice | Review SimplePractice | |
 Unipile LinkedIn Scraper API | 7.3 / 10 | Paid | Free | — | Yes | SaaS platforms embedding LinkedIn outreach or ATS workflows | Review Unipile LinkedIn Scraper API | |
| ehr revolution | 7.2 / 10 | Paid | $319/mo | — | Yes | Independent optometry and eyecare practices replacing legacy EHR systems | Review ehr revolution | |
 ForeUp | 7.2 / 10 | Custom | ~$120/moapproximate | — | Yes | Independent and daily-fee golf courses needing integrated tee-sheet + POS | Review ForeUp | |
 Hello Bonsai | 7.2 / 10 | Paid | $9/moper seat | — | Yes | Solo freelancers replacing separate contract and invoicing tools | Review Hello Bonsai | |
 iclinic | 7.2 / 10 | Paid | $99/mo | — | Yes | Brazilian independent physicians and specialist clinics | Review iclinic | |
 NowCerts | 7.2 / 10 | Paid | $99/mo | — | Yes | Independent P&C agencies issuing high volumes of certificates | Review NowCerts | |
 Rasa | 7.2 / 10 | Freemium | ~$35K/yrapproximate | Yes | — | Engineers needing full control over NLU and dialogue policies | Review Rasa |
Apollo.io8.0 / 10B2B SDR teams running high-volume outbound prospecting
AscendTMS8.0 / 10Independent freight brokers managing loads across multiple carriers
Solo therapists and counselors moving off paper or generic EHRs
Freshsales7.8 / 10SMB and mid-market sales teams wanting an all-in-one CRM with built-in phone and email
Docsbot7.7 / 10SaaS teams deflecting repetitive support queries with doc-trained bots
Hunter.io7.7 / 10SDRs and sales teams building targeted prospect lists from company domains
Hunter.io Email Finder API7.7 / 10B2B sales teams building targeted cold-outreach lists
Sitegpt7.7 / 10SMB and mid-market teams replacing FAQ pages with an always-on AI assistant
Zoho CRM7.7 / 10SMB and mid-market sales teams needing automation without Salesforce pricing
Aircall7.6 / 10Sales teams running outbound cadences from a CRM like HubSpot or Salesforce
Apollo.io Data API7.5 / 10B2B sales and RevOps teams building automated lead generation pipelines
Arketa7.5 / 10Boutique fitness and wellness studios (yoga, pilates, spin, recovery)
Freshchat7.5 / 10Support teams managing chat, email, and social DMs from one inbox
jane ehr7.5 / 10Allied health solo practitioners and small multi-disciplinary clinics
OnceHub7.5 / 10Sales teams needing lead qualification and round-robin booking in one platform
Sales teams requiring efficient proposal and contract management
Multi-location clinics needing unified patient messaging across providers
Intercom AI7.4 / 10Mid-market SaaS and e-commerce teams replacing legacy helpdesks with AI-first workflows
People Data Labs Person API7.4 / 10Sales ops teams enriching CRM leads with professional context
Home care and disability support agencies needing compliant rostering
Zendesk7.4 / 10Mid-market and enterprise support teams managing high ticket volume across multiple channels
Aomni7.3 / 10B2B sales reps doing consultative, relationship-driven selling
Agencies running LinkedIn outreach for multiple clients from one dashboard
GTM engineers building enrichment pipelines via API or MCP
NetworkAI7.3 / 10Job seekers needing personalized LinkedIn outreach at scale
one click contractor7.3 / 10Home improvement contractors (roofing, windows, bath remodeling) with field sales teams
Pipedrive7.3 / 10SMB sales teams wanting fast, intuitive pipeline visibility
Unipile LinkedIn Scraper API7.3 / 10SaaS platforms embedding LinkedIn outreach or ATS workflows
Independent optometry and eyecare practices replacing legacy EHR systems
ForeUp7.2 / 10Independent and daily-fee golf courses needing integrated tee-sheet + POS
Hello Bonsai7.2 / 10Solo freelancers replacing separate contract and invoicing tools
NowCerts7.2 / 10Independent P&C agencies issuing high volumes of certificates
About CRM software
CRM and sales software here ranges from pipeline CRMs such as Freshsales, Salesflare and folk to outbound prospecting platforms such as Apollo.io. Unlike email or social tools, these are most often priced per user, so headcount drives the bill: Freshsales starts at $9/user/mo, folk at $24/user/month billed annually and Salesflare at $29/user/month, while Apollo.io's paid plans begin at $49/seat/mo on annual billing. Quote-only pricing is also more common here than in any other marketing subcategory, and only 43 of the 228 tools have a free plan, though most offer a free trial.
What to compare before you choose
Per-seat cost at your real headcount
Per-user pricing is the most common model here, so headcount drives cost more than features do. Price each shortlisted tool for everyone who needs a login, including managers who only view reports, and check whether the rate assumes annual billing, as folk's $24/user/month and Apollo.io's $49/seat/mo do.
Pipeline CRM or prospecting platform
Apollo.io is built for outbound: our review rates it for SDR teams prospecting at volume, not inbound-only sales, and notes its data falls short of enterprise-grade accuracy. Pipeline CRMs such as Freshsales, which has built-in phone and email, and Salesflare manage the deals you already have.
Small-team simplicity or enterprise depth
Easy CRMs trade depth for speed: folk and Salesflare score 9 for ease but list large enterprises as a poor fit, and Freshsales is marked down for teams needing deep custom data models or object-level permissions. If you need custom objects and fine-grained permissions, expect enterprise tools with quote-based pricing.
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