SEO and growth tools
Rank tracking, keyword research, backlinks, brand monitoring, AI-search visibility and analytics. Start with the subcategory that matches the problem you are solving.
Based on 175 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Rank Math SEO | 8.5 / 10 | Freemium | $5.99/mo | Yes | — | WordPress bloggers wanting advanced SEO without Yoast's paywall | Review Rank Math | |
 Clarity (Microsoft) Analytics & Data | 8.4 / 10 | Free | Free | Yes | — | Teams that need session recordings and heatmaps with zero budget | Review Clarity (Microsoft) | |
 PostHog Analytics & Data | 8.3 / 10 | Freemium | Free | Yes | Yes | Startups and scale-ups wanting all-in-one analytics without per-seat fees | Review PostHog | |
 Bright Data Instagram Scraper Analytics & Data | 8.1 / 10 | Freemium | $1.50/mo | Yes | Yes | Influencer marketing analytics requiring reliable follower/engagement metrics at scale | Review Bright Data Instagram Scraper | |
 Grafana Analytics & Data | 8.1 / 10 | Freemium | $19/mo | Yes | Yes | DevOps and SRE teams monitoring Kubernetes and cloud infrastructure | Review Grafana | |
 Linkscope Backlink Building Tools | 8.0 / 10 | Freemium | ~$5approximate | Yes | — | SEO agencies seeking scalable link-building solutions | Review Linkscope | |
 Lucky Orange Analytics & Data | 8.0 / 10 | Freemium | $19/mo | Yes | Yes | Shopify and e-commerce stores optimizing checkout funnels | Review Lucky Orange | |
 ProfitWell Analytics & Data | 8.0 / 10 | Freemium | ~$1K/moapproximate | Yes | Yes | SaaS teams wanting free, comprehensive MRR and churn analytics | Review ProfitWell | |
 Zyte Automatic Extraction API Analytics & Data | 8.0 / 10 | Usage-based | Usage-basedpay as you go | — | Yes | E-commerce teams extracting product prices and availability at scale | Review Zyte Automatic Extraction API | |
 Ahrefs Toolbar SEO | 7.9 / 10 | Freemium | $29/mo | Yes | — | Active Ahrefs subscribers doing daily link research and SERP analysis | Review Ahrefs Toolbar | |
 Plausible Analytics Analytics & Data | 7.9 / 10 | Freemium | $9/mo | Yes | Yes | Privacy-conscious publishers and SaaS teams needing GDPR-compliant analytics | Review Plausible Analytics | |
 Tavily GEO & AI Search Tools | 7.9 / 10 | Freemium | $30/mo | Yes | Yes | Developers building LLM agents that require live web grounding | Review Tavily | |
| Bright Data E-commerce Scraper Analytics & Data | 7.8 / 10 | Freemium | $1.50/mo | Yes | Yes | E-commerce businesses monitoring competitor pricing across Amazon, Walmart, and eBay | Review Bright Data E-commerce Scraper | |
 Moz Rank Tracking | 7.8 / 10 | Paid | $39/mo | — | Yes | In-house SEO teams tracking keyword rankings and technical site health | Review Moz | |
 Ahrefs Backlink Building Tools | 7.7 / 10 | Freemium | $29/mo | Yes | — | Link-building campaigns requiring deep backlink data | Review Ahrefs | |
 ChartMogul Analytics & Data | 7.7 / 10 | Freemium | ~$59/moapproximate | Yes | Yes | SaaS and subscription businesses tracking MRR, churn, and LTV | Review ChartMogul | |
 Clearscope Keyword Research | 7.7 / 10 | Paid | $129/mo | — | — | Enterprise and agency content teams publishing 10+ pieces per month | Review Clearscope | |
 Crazy Egg Analytics & Data | 7.7 / 10 | Paid | $29/mo | — | Yes | E-commerce and landing page teams running iterative CRO sprints | Review Crazy Egg | |
 Databox Analytics & Data | 7.7 / 10 | Freemium | $64/mo | Yes | Yes | Marketing agencies building white-labeled client reporting dashboards | Review Databox | |
| 7.7 / 10 | Paid | $79/mo | — | Yes | Agencies managing multiple clients | Review SE Visible | ||
 SEMrush Rank Tracking | 7.7 / 10 | Paid | $117.33/mo | — | Yes | SEO agencies managing multiple client campaigns | Review SEMrush | |
 Surfer SEO GEO & AI Search Tools | 7.7 / 10 | Paid | ~$49/moapproximate | — | — | Content teams producing SEO articles at volume who want SERP-data briefs | Review Surfer SEO | |
| Amplitude Analytics & Data | 7.6 / 10 | Freemium | $49/mo | Yes | Yes | Product and growth teams doing deep funnel, retention, and cohort analysis | Review Amplitude | |
| 7.6 / 10 | Free | Free | Yes | — | Privacy-first users who refuse to be tracked or served ads | Review Andi Search | ||
 Apify Shopify Scraper Analytics & Data | 7.6 / 10 | Freemium | $5/mo | Yes | Yes | DTC brands tracking competitor pricing across Shopify stores daily | Review Apify Shopify Scraper | |
| Bright Data Facebook Scraper Analytics & Data | 7.6 / 10 | Freemium | $1.50/mo | Yes | Yes | Social media analysts tracking public Facebook page engagement and posts | Review Bright Data Facebook Scraper | |
| Bright Data TikTok Scraper Analytics & Data | 7.6 / 10 | Freemium | $1.50/mo | Yes | Yes | Developers building TikTok analytics or influencer-marketing platforms | Review Bright Data TikTok Scraper | |
| 7.6 / 10 | Freemium | $10/mo | Yes | Yes | Data engineering teams migrating away from Airflow | Review Dagster | ||
| 7.6 / 10 | Paid | $0.04/mo | — | Yes | Data engineering teams building complex, asset-heavy ETL/ELT pipelines | Review Dagster Cloud | ||
 Keywords Everywhere Keyword Research | 7.6 / 10 | Paid | $84/yr | — | — | Bloggers and content creators doing fast keyword ideation directly in Google | Review Keywords Everywhere | |
 Mixpanel Analytics & Data | 7.6 / 10 | Freemium | $0.28/mo | Yes | Yes | SaaS product teams running funnel and retention analysis | Review Mixpanel | |
| 7.6 / 10 | Paid | $165/mo | — | Yes | SEO agencies managing multiple clients | Review Pitchbox | ||
| 7.5 / 10 | Freemium | $6.94/mo | Yes | Yes | Startups with limited budgets | Review Accessily | ||
| Apify Instagram Scraper Analytics & Data | 7.5 / 10 | Freemium | $5/mo | Yes | Yes | Influencer discovery and engagement benchmarking | Review Apify Instagram Scraper | |
 Collaborator Backlink Building Tools | 7.5 / 10 | Usage-based | See pricing | — | — | SEO agencies needing scalable link acquisition | Review Collaborator | |
 Convert.com Analytics & Data | 7.5 / 10 | Paid | $299/mo | — | Yes | CRO teams needing GDPR/HIPAA-compliant experimentation without enterprise pricing | Review Convert.com | |
| 7.5 / 10 | Paid | See pricing | — | — | SEO agencies needing scalable link building solutions | Review fatjoe | ||
| 7.5 / 10 | Freemium | Free | Yes | Yes | Marketing teams | Review LLMrefs | ||
 Moz Pro Rank Tracking | 7.5 / 10 | Paid | $39/mo | — | Yes | SEO beginners and content teams wanting an approachable all-in-one platform | Review Moz Pro | |
 OutreachZ Backlink Building Tools | 7.5 / 10 | Paid | ~$60approximate | — | — | SEO agencies managing multiple clients | Review OutreachZ | |
 Pendo Analytics & Data | 7.5 / 10 | Freemium | Customcontact sales | Yes | Yes | SaaS product teams needing analytics + in-app guidance in one platform | Review Pendo | |
 SE Ranking Rank Tracking | 7.5 / 10 | Paid | $103.20/mo | — | Yes | SEO agencies managing multiple client projects on a budget | Review SE Ranking | |
 SerpAPI Google Search API Analytics & Data | 7.5 / 10 | Freemium | $25/mo | Yes | Yes | Developers building SEO rank-tracking or keyword-monitoring tools | Review SerpAPI Google Search API | |
 SerpAPI Google Trends API Analytics & Data | 7.5 / 10 | Freemium | $25/mo | Yes | Yes | Developers building trend-monitoring or demand-forecasting apps | Review SerpAPI Google Trends API | |
 Ubersuggest Backlink Building Tools | 7.5 / 10 | Freemium | $12/mo | Yes | Yes | Freelance SEOs and solo bloggers seeking affordable keyword + audit tooling | Review Ubersuggest | |
| Zyte Product Data API Analytics & Data | 7.5 / 10 | Usage-based | Usage-basedpay as you go | — | Yes | E-commerce teams needing structured product prices, SKUs, and availability at scale | Review Zyte Product Data API | |
| Apify Google Search Scraper Analytics & Data | 7.4 / 10 | Freemium | $1.80/mo | Yes | Yes | SEO teams monitoring keyword rankings and SERP features at scale | Review Apify Google Search Scraper | |
 DataForSEO SERP API Analytics & Data | 7.4 / 10 | Usage-based | ~$0.00approximate | — | Yes | SEO tool builders and agencies needing affordable bulk SERP data | Review DataForSEO SERP API | |
 found.ee Analytics & Data | 7.4 / 10 | Freemium | ~$5/moapproximate | Yes | — | Independent musicians releasing singles, EPs, or albums | Review found.ee | |
| 7.4 / 10 | Paid | $9.99/mo | — | Yes | Listing agents who want branded weekly performance reports to share with sellers | Review ListTrac |
Rank Math SEO8.5 / 10WordPress bloggers wanting advanced SEO without Yoast's paywall
Teams that need session recordings and heatmaps with zero budget
PostHog Analytics & Data8.3 / 10Startups and scale-ups wanting all-in-one analytics without per-seat fees
Influencer marketing analytics requiring reliable follower/engagement metrics at scale
Grafana Analytics & Data8.1 / 10DevOps and SRE teams monitoring Kubernetes and cloud infrastructure
SEO agencies seeking scalable link-building solutions
Lucky Orange Analytics & Data8.0 / 10Shopify and e-commerce stores optimizing checkout funnels
ProfitWell Analytics & Data8.0 / 10SaaS teams wanting free, comprehensive MRR and churn analytics
E-commerce teams extracting product prices and availability at scale
Ahrefs Toolbar SEO7.9 / 10Active Ahrefs subscribers doing daily link research and SERP analysis
Privacy-conscious publishers and SaaS teams needing GDPR-compliant analytics
Tavily GEO & AI Search Tools7.9 / 10Developers building LLM agents that require live web grounding
E-commerce businesses monitoring competitor pricing across Amazon, Walmart, and eBay
Moz Rank Tracking7.8 / 10In-house SEO teams tracking keyword rankings and technical site health
Ahrefs Backlink Building Tools7.7 / 10Link-building campaigns requiring deep backlink data
ChartMogul Analytics & Data7.7 / 10SaaS and subscription businesses tracking MRR, churn, and LTV
Clearscope Keyword Research7.7 / 10Enterprise and agency content teams publishing 10+ pieces per month
Crazy Egg Analytics & Data7.7 / 10E-commerce and landing page teams running iterative CRO sprints
Databox Analytics & Data7.7 / 10Marketing agencies building white-labeled client reporting dashboards
Agencies managing multiple clients
SEMrush Rank Tracking7.7 / 10SEO agencies managing multiple client campaigns
Surfer SEO GEO & AI Search Tools7.7 / 10Content teams producing SEO articles at volume who want SERP-data briefs
Amplitude Analytics & Data7.6 / 10Product and growth teams doing deep funnel, retention, and cohort analysis
Privacy-first users who refuse to be tracked or served ads
DTC brands tracking competitor pricing across Shopify stores daily
Social media analysts tracking public Facebook page engagement and posts
Developers building TikTok analytics or influencer-marketing platforms
Data engineering teams migrating away from Airflow
Data engineering teams building complex, asset-heavy ETL/ELT pipelines
Bloggers and content creators doing fast keyword ideation directly in Google
Mixpanel Analytics & Data7.6 / 10SaaS product teams running funnel and retention analysis
SEO agencies managing multiple clients
Startups with limited budgets
Influencer discovery and engagement benchmarking
SEO agencies needing scalable link acquisition
Convert.com Analytics & Data7.5 / 10CRO teams needing GDPR/HIPAA-compliant experimentation without enterprise pricing
Moz Pro Rank Tracking7.5 / 10SEO beginners and content teams wanting an approachable all-in-one platform
Pendo Analytics & Data7.5 / 10SaaS product teams needing analytics + in-app guidance in one platform
SE Ranking Rank Tracking7.5 / 10SEO agencies managing multiple client projects on a budget
Developers building SEO rank-tracking or keyword-monitoring tools
Developers building trend-monitoring or demand-forecasting apps
Freelance SEOs and solo bloggers seeking affordable keyword + audit tooling
E-commerce teams needing structured product prices, SKUs, and availability at scale
SEO teams monitoring keyword rankings and SERP features at scale
SEO tool builders and agencies needing affordable bulk SERP data
found.ee Analytics & Data7.4 / 10Independent musicians releasing singles, EPs, or albums
Listing agents who want branded weekly performance reports to share with sellers
About SEO and growth tools
SEO & Growth covers the software that brings visitors to a site and explains what they do once they arrive: SEO plugins and content tools, keyword research, rank tracking, backlink building, brand monitoring, AI-search visibility and, the largest group, analytics and data. Pricing follows 3 patterns. SEO suites mostly charge flat monthly fees, analytics and data tools usually bill by events, sessions or records, and link-building services often charge per link. Only a handful price per seat. 90 of the 175 tools have a free plan, led by Rank Math, and 129 offer a free trial, so start with the subcategory that matches your problem.
What to compare before you choose
Which problem you are solving
This category mixes very different jobs. Rank trackers and keyword tools improve how you are found, analytics tools such as Clarity (Microsoft) or Lucky Orange show what visitors do after they land, and brand monitors track mentions elsewhere. Decide which gap you are closing before comparing scores across subcategories.
Flat plans versus usage billing
Most SEO suites charge a flat monthly fee, while analytics and data tools bill by volume: PostHog is free up to 1M events a month before usage pricing starts, and Bright Data's Instagram scraper charges from $1.50 per 1K records. Estimate your monthly traffic or data volume before trusting a starting price.
Who will run the tool
Several top-scoring tools assume technical users: Grafana often needs PromQL configuration, and PostHog is flagged as a poor fit for non-technical marketing teams. Clarity (Microsoft) and Plausible Analytics are among the easiest tools here. Match the tool to the person who will use it every week, not to the longest feature list.
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