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Reviewed · Updated 2026-06-17

Moz

Provides SEO analytics, keyword tracking, and website optimization insights.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
SEO experts
Category
Rank Tracking
The bottom line

A veteran SEO suite with authoritative link data and reliable rank tracking — best for in-house SEO teams and mid-size agencies who prioritize Domain Authority metrics.

7.8
Our score
7.8 / 10
Conversion Gems editorial verdict
From $39/mo (annual) or $49/mo monthly
Features8/10
8 - rank tracking, site audit, keyword explorer, and Link Explorer cover the full SEO workflow competently.
Value7/10
7 - Standard and Medium tiers are competitive; Starter's 50-keyword cap limits value for most real programs.
Ease of use8/10
8 - polished UI with guided campaign setup and thorough documentation for new users.
Ecosystem8/10
8 - integrates with Google Analytics and Search Console; DA metric widely supported by third-party tools and CRMs.
Support8/10
8 - strong documentation, MozCon community resources, and responsive chat support on paid plans.

Community ratings

4.0/ 5 aggregate · across 2 sources
G2
4.31,100+ reviews
Trustpilot
2.7230+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Moz Pro — subscription SEO platform for keyword research, rank tracking, site audits, and link analysis.

Our take

The DB correctly identifies Moz as an SEO analytics and keyword tracking tool. The price_tier 'freemium' is partially accurate — Moz offers limited free tools (MozBar browser extension, basic Link Explorer) but the core Moz Pro product is paid-only with a 7-day free trial. True entry pricing is $39/mo (annual) or $49/mo monthly on the Starter plan; there is no permanent free Pro tier.

Why we rate it

Domain Authority, Link Explorer, and a mature keyword research workflow make Moz Pro a trusted reference-grade SEO platform backed by years of index quality.

The catch

Starter plan is capped at 50 keywords — limiting for any active SEO program; link index depth lags behind Ahrefs and Semrush; extra user seats add $49/mo each.

Best for
In-house SEO teams tracking keyword rankings and technical site health
Agencies auditing client sites for on-page and technical SEO issues
Content marketers using Domain Authority for link-building prospecting
Not good for
Budget teams needing a true permanent free tier beyond limited free tools
High-volume agencies requiring a deeper backlink index than Moz provides
PPC-focused marketers who need paid-search data alongside organic SEO
Friction report
Time to value
Moderate: 7-day trial setup is quick but meaningful insights require configuring campaigns and crawls first.
Scale breakpoint
Keyword and campaign caps force plan upgrades quickly for agencies managing more than 3–4 active client sites.
Walled garden
Moderate: data exports available in CSV; Domain Authority is a proprietary metric not portable to other platforms.

A look inside

Moz product screenshot

Frequently Asked Questions

Alternatives

Step up

Semrush for deeper competitive intelligence, PPC data, and a larger backlink index.

Lighter alternative

Mangools or Ubersuggest for budget-conscious teams needing basic keyword tracking at lower cost.

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Tags

#SEO#Marketing

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