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Moz

Provides SEO analytics, keyword tracking, and website optimization insights.

Our take: Moz is an SEO analytics and keyword tracking tool.

Best forSEO experts
ReviewedPricing: Freemium
7.8 out of 105 criteria · see breakdown
Try MozFrom $39/mo (annual) or $49/mo monthly
The bottom line

A veteran SEO suite with authoritative link data and reliable rank tracking — best for in-house SEO teams and mid-size agencies who prioritize Domain Authority metrics.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.3 out of 5
1,100+ reviews
Trustpilot
2.7 out of 5
230+ reviews

4.0 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isMoz Pro — subscription SEO platform for keyword research, rank tracking, site audits, and link analysis.
Our takeMoz is an SEO analytics and keyword tracking tool.
The price_tier 'freemium' is partially accurate — Moz offers limited free tools (MozBar browser extension, basic Link Explorer) but the core Moz Pro product is paid-only with a 7-day free trial. True entry pricing is $39/mo (annual) or $49/mo monthly on the Starter plan; there is no permanent free Pro tier.
Why we rate itDomain Authority, Link Explorer, and a mature keyword research workflow make Moz Pro a trusted reference-grade SEO platform backed by years of index quality.
The catchStarter plan is capped at 50 keywords — limiting for any active SEO program; link index depth lags behind Ahrefs and Semrush; extra user seats add $49/mo each.

Best / not good for

Best for
  • In-house SEO teams tracking keyword rankings and technical site health
  • Agencies auditing client sites for on-page and technical SEO issues
  • Content marketers using Domain Authority for link-building prospecting
Not good for
  • Budget teams needing a true permanent free tier beyond limited free tools
  • High-volume agencies requiring a deeper backlink index than Moz provides
  • PPC-focused marketers who need paid-search data alongside organic SEO
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: 7-day trial setup is quick but meaningful insights require configuring campaigns and crawls first.
  2. Scale breakpoint
    Keyword and campaign caps force plan upgrades quickly for agencies managing more than 3–4 active client sites.
  3. Walled garden
    Moderate: data exports available in CSV; Domain Authority is a proprietary metric not portable to other platforms.
Still a fit?
If none of these block you, start on the free plan.
Try Moz

A look inside

Moz product screenshot

Frequently Asked Questions

Can SEO professionals track local pack rankings for multiple business locations?

SEO professionals monitor local pack rankings across multiple business locations.

How does Moz track keyword rankings across different search engines?

Moz tracks keyword rankings across different search engines with location and device segmentation.

How can Moz help SEO professionals track rankings, research keywords, and optimize websites for search engine visibility?

Moz helps SEO professionals track keyword rankings, research opportunities, and optimize websites for search engine visibility and performance.

How does this SEO platform track rankings, analyze competitors, and optimize website performance?

The SEO platform monitors search rankings, analyzes competitor performance, and optimizes website visibility.

What SEO tools and analytics features does this platform provide for improving website rankings?

SEO tools provide analytics, keyword tracking, site audits, and optimization features to improve website rankings.

Alternatives

  • Step up

    Semrush for deeper competitive intelligence, PPC data, and a larger backlink index.

  • Lighter alternative

    Mangools or Ubersuggest for budget-conscious teams needing basic keyword tracking at lower cost.

Showing 1–2 of 2

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Tags

#SEO#Marketing

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