Brand monitoring tools
Track mentions of your brand and competitors across the web, social media and review sites. Channel coverage varies more than features, and so do entry prices.
Based on 11 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 shulex | 7.4 / 10 | Freemium | $99/mo | Yes | Yes | Amazon FBA and multi-channel e-commerce sellers needing rapid review intelligence | Review shulex | |
 Awario | 7.2 / 10 | Paid | $29/mo | — | Yes | SMBs tracking brand reputation and competitor mentions on a tight budget | Review Awario | |
 Talkwalker | 7.0 / 10 | Custom | ~$9K/yrapproximate | — | — | Enterprise brand and reputation teams monitoring global conversations at scale | Review Talkwalker | |
 Zefr | 7.0 / 10 | Custom | Customcontact sales | — | — | Enterprise brands needing GARM/4As-aligned brand safety measurement across YouTube, TikTok, and Meta | Review Zefr | |
| 6.9 / 10 | Paid | $299/mo | — | Yes | Dental and chiropractic offices automating Google/Yelp review requests | Review Review Wave | ||
 Brand24 | 6.8 / 10 | Paid | $199/mo | — | Yes | Marketing and PR teams monitoring brand reputation in real time | Review Brand24 | |
 Similarweb | 6.7 / 10 | Freemium | $125/mo | Yes | Yes | Competitive intelligence and market-share benchmarking | Review Similarweb | |
 Mention | 6.5 / 10 | Paid | $599/mo | — | Yes | Enterprise PR and comms teams tracking brand reputation at scale | Review Mention | |
 The Search Monitor | 6.5 / 10 | Paid | $500/mo | — | — | Enterprise brands needing automated trademark-violation takedowns in paid search | Review The Search Monitor | |
 Yext | 6.4 / 10 | Paid | $199/yr | — | Yes | Multi-location retailers and restaurant chains managing listings at scale | Review Yext | |
 brandmonitor | 6.2 / 10 | Custom | Customcontact sales | — | Yes | Enterprise fashion, luxury, and consumer goods brands combating counterfeits | Review brandmonitor |
shulex7.4 / 10Amazon FBA and multi-channel e-commerce sellers needing rapid review intelligence
Awario7.2 / 10SMBs tracking brand reputation and competitor mentions on a tight budget
Talkwalker7.0 / 10Enterprise brand and reputation teams monitoring global conversations at scale
Zefr7.0 / 10Enterprise brands needing GARM/4As-aligned brand safety measurement across YouTube, TikTok, and Meta
Dental and chiropractic offices automating Google/Yelp review requests
Brand246.8 / 10Marketing and PR teams monitoring brand reputation in real time
Similarweb6.7 / 10Competitive intelligence and market-share benchmarking
Mention6.5 / 10Enterprise PR and comms teams tracking brand reputation at scale
The Search Monitor6.5 / 10Enterprise brands needing automated trademark-violation takedowns in paid search
Yext6.4 / 10Multi-location retailers and restaurant chains managing listings at scale
brandmonitor6.2 / 10Enterprise fashion, luxury, and consumer goods brands combating counterfeits
About brand monitoring tools
Brand monitoring tools track where your brand, competitors or products are mentioned across the web, social media, review sites and ad placements, and alert you when sentiment shifts. By SEO standards the group is expensive: the median listed price is $199/mo, Mention starts at $599/mo and Talkwalker is quote-only, estimated from about $9K a year. Awario is the budget option, from $29/mo billed annually. Only 2 of the 11 tools have a free plan, but 8 offer a free trial, so test each one on your own brand name before paying.
What to compare before you choose
Which channels are covered
Coverage varies more than features. Awario is a poor fit for teams that need LinkedIn or TikTok monitoring, shulex focuses on Amazon and marketplace reviews, and Zefr measures brand safety across YouTube, TikTok and Meta. List the channels your customers actually use before comparing prices.
Entry price versus team size
Entry tiers differ by an order of magnitude: Awario from $29/mo, Brand24 from $199/mo and Mention from $599/mo for its Company Plan. The cheaper tools suit SMBs tracking reputation and competitors; the expensive ones target PR and comms teams monitoring at scale, so avoid paying for reach you will not use.
Listening, reviews or market intelligence
Not every tool here listens for mentions. Review Wave automates Google and Yelp review requests for dental and chiropractic offices, at $299/mo on annual billing plus a $499 setup fee, and Similarweb benchmarks competitors' traffic and market share rather than your own analytics. Make sure the core job matches yours.
Questions about brand monitoring software
- All brand monitoring software
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- Brand monitoring software with a free trial