What is Brand24 and what does it offer?

Brand24 is a social media monitoring and online reputation management tool that helps businesses track brand mentions, analyze sentiment, and monitor trends across social media, blogs, forums, and news sites in real-time.

How does Brand24 help businesses monitor their brand?

Brand24 allows users to identify conversations about their brand, products, or competitors, track engagement, and respond to mentions promptly. This helps improve customer relationships, manage reputation, and leverage feedback effectively.

Is Brand24 easy to use for beginners?

Yes, Brand24 is beginner-friendly with an intuitive dashboard and clear reporting tools. Users can set up monitoring projects quickly and access actionable insights without prior technical experience.

Can Brand24 provide analytics and reporting?

Absolutely. Brand24 offers detailed analytics, sentiment analysis, influence scoring, and exportable reports. These features help users measure campaign performance, understand audience perception, and refine marketing strategies.

Who should use Brand24 and what are the benefits?

Brand24 is ideal for marketing teams, PR professionals, social media managers, and businesses of all sizes. It helps monitor online presence, track brand reputation, gain competitor insights, and make data-driven decisions to enhance engagement and growth.

Reviewed · Updated 2026-06-19

Brand24

Brand24 is a comprehensive social listening tool that monitors mentions of your brand, products, or keywords across the internet, social media, news sites, blogs, and forums.

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try Brand24

Pricing

Free Trial

Best for

Brand managers

Community ratings

4.6/ 5 aggregate · across 2 sources

4.6340+ reviews

Capterra

4.7250+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Brand24 — real-time social listening and brand mention monitoring platform.

Our take

Brand24 tracks brand mentions, keywords, and conversations across social media, news, blogs, forums, and review sites in real time, with AI-powered sentiment analysis and influencer scoring. The DB mislabels it under 'SEO' — it is a social listening / reputation monitoring tool. The DB also lists $79/mo as entry price, but current pricing starts at $199/mo (annual) or $249/mo (monthly) for the Individual plan; the $79 price point no longer exists.

Why we rate it

Brand24 delivers genuine breadth — social media, news, blogs, podcasts, and review sites in one dashboard — with actionable AI sentiment and influence scoring that rivals tools costing far more. The 14-day no-credit-card trial lets teams validate ROI before committing.

The catch

Pricing has increased substantially; the former $79 entry plan no longer exists. Mention caps on lower tiers are tight for active brands, and keyword setup requires care to filter noise.

Best for

Marketing and PR teams monitoring brand reputation in real time

Agencies tracking client mentions and campaign sentiment across channels

SMBs managing online reviews and customer feedback proactively

Not good for

Solo freelancers or bootstrapped startups on tight budgets — entry tier is $199+/mo

Teams needing deep competitive SEO analytics (wrong tool category)

Enterprise social teams requiring unlimited mention volumes without per-plan caps

Friction report

Time to value

Fast: account setup and first keyword project completes in under 15 minutes; mentions start flowing immediately. Refining keyword exclusions to cut noise takes a few hours.

Scale breakpoint

Mention volume caps bite hard on active brands — the Individual plan's 2,000 mentions/month can be exhausted quickly during a PR event, forcing an upgrade.

Walled garden

Moderate: CSV and PDF exports available on all paid tiers, but historical data depth and API access are gated to Pro and above.

A look inside

Frequently Asked Questions

Alternatives

Step up

Brandwatch or Talkwalker for enterprise-grade social intelligence with deep audience analytics and unlimited data.

Lighter alternative

Mention (mention.com) for lighter monitoring needs at a lower entry price point.

Ready to try Brand24?

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