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Brand24

Brand24 is a comprehensive social listening tool that monitors mentions of your brand, products, or keywords across the internet, social media, news sites, blogs, and forums.

Our take: Brand24 tracks brand mentions, keywords, and conversations across social media, news, blogs, forums, and review sites in real time, with AI-powered sentiment analysis and influencer scoring.

Best forBrand managers
ReviewedPricing: Free Trial
6.8 out of 105 criteria · see breakdown
Try Brand2414-day free trial; from $199/mo (annual)
The bottom line

The go-to social listening tool for SMBs and agencies that need real-time brand monitoring with strong AI sentiment analysis — but pricing has risen sharply.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.6 out of 5
340+ reviews
Capterra
4.7 out of 5
250+ reviews

4.6 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isBrand24 — real-time social listening and brand mention monitoring platform.
Our takeBrand24 tracks brand mentions, keywords, and conversations across social media, news, blogs, forums, and review sites in real time, with AI-powered sentiment analysis and influencer scoring.
Brand24 is a social listening and reputation monitoring tool. Pricing starts at $199/mo (annual) or $249/mo (monthly) for the Individual plan; the $79 price point no longer exists.
Why we rate itBrand24 delivers genuine breadth — social media, news, blogs, podcasts, and review sites in one dashboard — with actionable AI sentiment and influence scoring that rivals tools costing far more.
The 14-day no-credit-card trial lets teams validate ROI before committing.
The catchPricing has increased substantially; the former $79 entry plan no longer exists.
Mention caps on lower tiers are tight for active brands, and keyword setup requires care to filter noise.

Best / not good for

Best for
  • Marketing and PR teams monitoring brand reputation in real time
  • Agencies tracking client mentions and campaign sentiment across channels
  • SMBs managing online reviews and customer feedback proactively
Not good for
  • Solo freelancers or bootstrapped startups on tight budgets — entry tier is $199+/mo
  • Teams needing deep competitive SEO analytics (wrong tool category)
  • Enterprise social teams requiring unlimited mention volumes without per-plan caps
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: account setup and first keyword project completes in under 15 minutes; mentions start flowing immediately. Refining keyword exclusions to cut noise takes a few hours.
  2. Scale breakpoint
    Mention volume caps bite hard on active brands — the Individual plan's 2,000 mentions/month can be exhausted quickly during a PR event, forcing an upgrade.
  3. Walled garden
    Moderate: CSV and PDF exports available on all paid tiers, but historical data depth and API access are gated to Pro and above.
Still a fit?
If none of these block you, try it on the official site.
Try Brand24

A look inside

Brand24 product screenshot

Frequently Asked Questions

What is Brand24 and what does it offer?

Brand24 is a social media monitoring and online reputation management tool that helps businesses track brand mentions, analyze sentiment, and monitor trends across social media, blogs, forums, and news sites in real-time.

How does Brand24 help businesses monitor their brand?

Brand24 allows users to identify conversations about their brand, products, or competitors, track engagement, and respond to mentions promptly. This helps improve customer relationships, manage reputation, and leverage feedback effectively.

Is Brand24 easy to use for beginners?

Yes, Brand24 is beginner-friendly with an intuitive dashboard and clear reporting tools. Users can set up monitoring projects quickly and access actionable insights without prior technical experience.

Can Brand24 provide analytics and reporting?

Absolutely. Brand24 offers detailed analytics, sentiment analysis, influence scoring, and exportable reports. These features help users measure campaign performance, understand audience perception, and refine marketing strategies.

Who should use Brand24 and what are the benefits?

Brand24 is ideal for marketing teams, PR professionals, social media managers, and businesses of all sizes. It helps monitor online presence, track brand reputation, gain competitor insights, and make data-driven decisions to enhance engagement and growth.

Alternatives

  • Step up

    Brandwatch or Talkwalker for enterprise-grade social intelligence with deep audience analytics and unlimited data.

  • Lighter alternative

    Mention (mention.com) for lighter monitoring needs at a lower entry price point.

Showing 1–2 of 2

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Tags

#SocialListening#BrandMonitoring#Analytics

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