What is Mention and what does it offer?

Mention is a real-time media monitoring and social listening tool that helps businesses track brand mentions, monitor competitors, and analyze online conversations across social media, blogs, forums, and news sites.

How does Mention help businesses manage their online presence?

Mention enables users to monitor all mentions of their brand or products, respond to conversations quickly, and gain insights into public perception. This allows companies to manage reputation, engage with customers, and identify trends effectively.

Is Mention beginner-friendly?

Yes, Mention is user-friendly with an intuitive dashboard, alerts, and reporting tools. Beginners can easily set up monitoring projects, track mentions, and analyze insights without prior technical knowledge.

Can Mention provide analytics and reporting?

Yes, Mention provides analytics, sentiment analysis, and customizable reports. Users can evaluate engagement, track campaign performance, and measure competitor activity to make informed marketing decisions.

Who should use Mention and what are the benefits?

Mention is ideal for PR professionals, marketers, social media managers, and businesses of all sizes. It helps track brand reputation, respond to audience interactions, monitor competitors, and make data-driven decisions to optimize engagement and growth.

Reviewed · Updated 2026-06-19

Mention

Mention is a robust social media and web monitoring tool designed to track brand mentions, competitors, and industry trends across various online sources in real-time.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Social media agencies

Community ratings

4.5/ 5 aggregate · across 2 sources

4.3440+ reviews

Capterra

4.7280+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Mention — brand and social media listening platform for real-time web monitoring.

Our take

Mention tracks brand mentions, competitor activity, and industry keywords across social media, news, blogs, forums, and 75+ review sites. Note significant DB corrections: the catalogue lists $49/mo freemium pricing, but Mention discontinued all self-serve tiers in July 2025 after being acquired by Agorapulse via court-ordered receivership (April 2025). The only available plan is now the Company Plan at $599/mo. Additionally, Mention retired its social publishing and engagement features on January 30, 2026 — it is now a pure listening and analytics tool, not an SEO tool as the DB category suggests.

Why we rate it

Mention's monitoring breadth — spanning social platforms, news, forums, and 75+ review sites — remains genuinely comprehensive post-acquisition. Boolean search, sentiment analysis, and white-label reporting give enterprise teams real depth. The Agorapulse acquisition stabilizes the product long-term.

The catch

Pricing jumped dramatically in mid-2025 from a $49/mo entry point to a $599/mo minimum — pricing out all SMBs and solopreneurs overnight. Social publishing features are gone; you'll need Agorapulse separately for engagement workflows.

Best for

Enterprise PR and comms teams tracking brand reputation at scale

Agencies needing competitor benchmarking and white-label reporting

Organizations requiring review-site monitoring (Trustpilot, Glassdoor, Amazon) alongside social

Not good for

SMBs or solopreneurs — $599/mo minimum is prohibitive

Teams needing social publishing or content scheduling in one tool

SEO-focused workflows (mislabeled in DB; Mention is brand monitoring, not SEO)

Friction report

Time to value

Moderate — free trial available, Boolean alert setup has a learning curve, and onboarding relies on a dedicated account manager at the Company tier.

Scale breakpoint

50,000 mention cap per month; heavy-volume brands or agencies tracking many clients will need custom arrangements.

Walled garden

Moderate — data and reports live inside Mention; CSV/PDF exports exist but historical data portability is limited without API (paid add-on).

A look inside

Frequently Asked Questions

Alternatives

Step up

Brandwatch or Sprinklr for deeper enterprise listening, AI insights, and social engagement in one suite.

Lighter alternative

Brand24 or Talkwalker Alerts for SMBs needing affordable brand monitoring without the enterprise price tag.

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