Yext
Manages online business listings and local SEO for organizations.
The gold standard for multi-location listing management, but cost and lock-in make it overkill for single-location small businesses.
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Yext — enterprise business listings and local SEO management platform.
Yext is the market leader for syndicating business data across 80+ directories, powering local SEO for multi-location brands and enterprises. The DB lists $10/mo which is incorrect — SMB plans start at $199/year and enterprise deployments scale well beyond that. The DB price_tier of 'free_trial' also misrepresents what is fundamentally a paid annual subscription product, though a free trial is available.
Yext's breadth of directory integrations and its knowledge graph architecture make it uniquely powerful for brands where inconsistent NAP data meaningfully hurts local rankings. The AI review management layer adds real operational leverage at scale.
Annual lock-in means listing accuracy reverts if you cancel — you don't own the updates pushed to directories. Per-location pricing at enterprise scale gets very expensive, and the interface carries a steep learning curve.
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Alternatives
Yext Enterprise (custom) for SSO, advanced analytics, and dedicated account management.
BrightLocal (from $35/mo) or Moz Local (from $14/mo) for smaller budgets and single-location needs.
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