GEO and AI search tools
Measure whether AI answer engines mention and cite your brand. Plans are often sized by tracked prompts, so estimate how many buyer questions matter to you.
Based on 19 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Tavily | 7.9 / 10 | Freemium | $30/mo | Yes | Yes | Developers building LLM agents that require live web grounding | Review Tavily | |
| 7.7 / 10 | Paid | $79/mo | — | Yes | Agencies managing multiple clients | Review SE Visible | ||
 Surfer SEO | 7.7 / 10 | Paid | ~$49/moapproximate | — | — | Content teams producing SEO articles at volume who want SERP-data briefs | Review Surfer SEO | |
| 7.6 / 10 | Free | Free | Yes | — | Privacy-first users who refuse to be tracked or served ads | Review Andi Search | ||
| 7.5 / 10 | Freemium | Free | Yes | Yes | Marketing teams | Review LLMrefs | ||
| 7.4 / 10 | Freemium | Free | Yes | Yes | Small marketing teams | Review Omnia | ||
| 7.4 / 10 | Paid | $89/mo | — | Yes | Marketing teams reporting AI search brand share to leadership | Review Peec AI | ||
 OtterlyAI | 7.2 / 10 | Freemium | $29/mo | Yes | Yes | Digital marketers | Review OtterlyAI | |
| 7.2 / 10 | Paid | Customcontact sales | — | — | Enterprise marketing teams | Review Profound | ||
| 7.2 / 10 | Paid | $250/mo | — | Yes | Enterprises seeking AI search optimization | Review Scrunch | ||
 Superlines | 7.2 / 10 | Paid | Free | — | Yes | Brands aiming to improve AI search visibility | Review Superlines | |
| 7.1 / 10 | Paid | $295/mo | — | — | Marketing teams aiming to enhance AI-generated content visibility | Review AthenaHQ | ||
 Knowatoa | 7.1 / 10 | Freemium | $49/mo | Yes | Yes | Marketing teams | Review Knowatoa | |
 toolify.ai | 7.1 / 10 | Freemium | Free | Yes | — | Professionals comparing AI tools before subscribing | Review toolify.ai | |
| 7.0 / 10 | Freemium | $20/mo | Yes | Yes | SEO teams | Review Rankscale | ||
 Brandlight | 6.9 / 10 | Custom | ~$4K/moapproximate | — | — | Enterprise brands monitoring AI representation across multiple global markets | Review Brandlight | |
 Lorelight | 6.9 / 10 | Paid | $49/mo | — | — | Brand managers tracking AI chatbot visibility and mention share | Review Lorelight | |
| 6.8 / 10 | Paid | $295/mo | — | — | Mid-market brands | Review Goodie | ||
| 6.7 / 10 | Freemium | $69/mo | Yes | Yes | SEO practitioners focusing on AI search visibility | Review ZipTie.dev |
Tavily7.9 / 10Developers building LLM agents that require live web grounding
Surfer SEO7.7 / 10Content teams producing SEO articles at volume who want SERP-data briefs
Marketing teams reporting AI search brand share to leadership
Brandlight6.9 / 10Enterprise brands monitoring AI representation across multiple global markets
About GEO and AI search tools
GEO (generative engine optimization) tools measure whether AI answer engines mention and cite your brand, and some suggest content changes to earn more citations. Plans are often sized by the number of prompts tracked: Peec AI's Starter covers 25 prompts from $89/mo. Listed prices start at $20/mo with a median of $69/mo, and 11 of the 19 tools offer a free trial. The group also holds adjacent tools: Surfer SEO for content briefs, Tavily as a search API for developers building LLM agents, and Andi Search, a free AI search engine.
What to compare before you choose
Visibility tracking or content optimization
Trackers such as Peec AI and OtterlyAI report how often AI answers mention your brand, while Surfer SEO helps you write the content that gets ranked and cited. Our review of Peec AI notes it lacks content-gap analysis and AI-optimized content generation, so you may need a writing tool alongside it.
Prompt limits and brand size
Tracked prompts are the main cost driver, so estimate how many buyer questions matter before choosing a plan. Newer or low-mention brands should be cautious: our review of Peec AI warns of limited signal when a brand has few existing AI citations, which makes an expensive plan hard to justify.
Agency reporting or developer API
SE Visible is built for agencies managing multiple clients, from $79/month, while Peec AI focuses on reporting AI-search brand share to leadership. Tavily is a different product altogether: a search API for developers grounding LLM agents in live web results, with 1k free credits a month.
Questions about GEO & AI search software
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