Backlink building tools
Link-data tools, outreach platforms and paid placement services each charge differently. Decide whether you need to research links, earn them or buy them.
Based on 20 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Linkscope | 8.0 / 10 | Freemium | ~$5approximate | Yes | — | SEO agencies seeking scalable link-building solutions | Review Linkscope | |
 Ahrefs | 7.7 / 10 | Freemium | $29/mo | Yes | — | Link-building campaigns requiring deep backlink data | Review Ahrefs | |
| 7.6 / 10 | Paid | $165/mo | — | Yes | SEO agencies managing multiple clients | Review Pitchbox | ||
| 7.5 / 10 | Freemium | $6.94/mo | Yes | Yes | Startups with limited budgets | Review Accessily | ||
 Collaborator | 7.5 / 10 | Usage-based | See pricing | — | — | SEO agencies needing scalable link acquisition | Review Collaborator | |
| 7.5 / 10 | Paid | See pricing | — | — | SEO agencies needing scalable link building solutions | Review fatjoe | ||
 OutreachZ | 7.5 / 10 | Paid | ~$60approximate | — | — | SEO agencies managing multiple clients | Review OutreachZ | |
 Ubersuggest | 7.5 / 10 | Freemium | $12/mo | Yes | Yes | Freelance SEOs and solo bloggers seeking affordable keyword + audit tooling | Review Ubersuggest | |
 Respona | 7.4 / 10 | Usage-based | ~$100approximate | — | — | Agencies white-labeling link building for clients at scale | Review Respona | |
 Link Explorer (Moz tool) | 7.3 / 10 | Freemium | $49/mo | Yes | Yes | SEO teams benchmarking Domain Authority across competitor portfolios | Review Link Explorer (Moz tool) | |
| 7.3 / 10 | Freemium | See pricing | Yes | Yes | SEO agencies managing multiple clients | Review Linkody | ||
 Majestic | 7.3 / 10 | Paid | $41.67/mo | — | — | Link building outreach and prospect vetting | Review Majestic | |
| 7.2 / 10 | Freemium | ~$15approximate | Yes | — | SEO professionals | Review Adsy | ||
| 7.2 / 10 | Freemium | $24/mo | Yes | Yes | SEO professionals | Review BuzzStream | ||
 Outreach Monks | 7.2 / 10 | Paid | ~$99approximate | — | — | SEO agencies needing white-label link building | Review Outreach Monks | |
 Indexly AI | 7.1 / 10 | Paid | $99/mo | — | Yes | SEO teams wanting indexing speed plus AI brand-mention monitoring in one tool | Review Indexly AI | |
| 7.1 / 10 | Paid | See pricing | — | — | SEO professionals | Review PRposting | ||
| 7.1 / 10 | Freemium | Free | Yes | — | SEO agencies with international clients | Review WhitePress® | ||
 Whitespark | 7.1 / 10 | Paid | $14/mo | — | — | Local SEO agencies managing multi-location clients | Review Whitespark | |
 LinksManagement | 6.0 / 10 | Usage-based | $6.72/mo | — | — | SEO agencies running monthly link-building retainers | Review LinksManagement |
Ubersuggest7.5 / 10Freelance SEOs and solo bloggers seeking affordable keyword + audit tooling
Link Explorer (Moz tool)7.3 / 10SEO teams benchmarking Domain Authority across competitor portfolios
Indexly AI7.1 / 10SEO teams wanting indexing speed plus AI brand-mention monitoring in one tool
About backlink building tools
Backlink tools fall into 3 camps, priced in different ways. Link-data tools such as Ahrefs, Link Explorer (Moz tool) and Ubersuggest sell subscriptions, usually with a limited free version. Outreach platforms such as Pitchbox, from $165/mo, help you find prospects and manage pitches. Link services such as fatjoe, OutreachZ and Collaborator charge per placement or pay-as-you-go. 9 of the 20 tools have a free plan and the median listed price is $29/mo. Before buying placements, remember that Google treats paid links that pass ranking credit as link spam unless they carry a sponsored or nofollow attribute.
What to compare before you choose
Research, outreach or placements
Decide whether you need to research links, earn them or buy them. Ahrefs is built for deep backlink data, Pitchbox manages outreach campaigns for agencies, and services such as fatjoe (from £60 per link) or OutreachZ (from $60 per link) place links for you, which means giving up control of the outreach.
Subscription or pay-per-link
Per-link pricing looks cheap but scales with volume: Linkscope starts at $5 per link, Accessily at $15 per link and fatjoe at £60. Collaborator is pay-as-you-go with no subscription fees. A subscription such as Pitchbox at $165/mo makes more sense for agencies running outreach for several clients every month.
Index depth and query limits
Free and entry plans cap how much link data you can pull, and our reviews note that Link Explorer's Starter query allowance runs out quickly under high-volume research. Ahrefs and Semrush cover more of the web's links than Moz, while Ubersuggest trades depth for price, from $12/mo on annual billing.
Questions about backlink building software
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