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Link Explorer (Moz tool)

Analyzes backlinks, SEO metrics, and domain authority for websites.

Our take: Link Explorer is Moz's flagship backlink intelligence tool, surfacing Domain Authority (DA), Page Authority (PA), spam score, linking domains, and anchor text data.

Best forSEO specialists
ReviewedPricing: Freemium
7.3 out of 105 criteria · see breakdown
Try LinkFree (limited); Moz Pro from $49/mo
The bottom line

The go-to backlink tool for DA/PA benchmarking, with a useful free tier and full power unlocked via Moz Pro.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.3 out of 5
600+ reviews
Capterra
4.5 out of 5
350+ reviews
Trustpilot
2.7 out of 5
230+ reviews

4.0 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isMoz Link Explorer — backlink analysis and domain authority tool within the Moz Pro SEO suite.
Our takeLink Explorer is Moz's flagship backlink intelligence tool, surfacing Domain Authority (DA), Page Authority (PA), spam score, linking domains, and anchor text data.
It's accessible for free with a Moz account at roughly 10 queries/month; meaningful volume requires a Moz Pro subscription starting at $49/mo. Link Explorer is freemium: the free tier is permanent, not time-limited.
Why we rate itMoz pioneered Domain Authority and Link Explorer remains the canonical source for DA/PA data.
Its spam score and link context features add actionable signal beyond raw link counts, and the free tier lowers the barrier to entry for independent site owners.
The catchQuery limits are tight on lower tiers (75/mo on Starter is very restrictive for active link-builders), and Moz's link index is smaller than Ahrefs or Semrush, which can miss recent or niche backlinks.

Best / not good for

Best for
  • SEO teams benchmarking Domain Authority across competitor portfolios
  • Link-building strategists identifying high-quality prospects and toxic links
  • Agencies running regular backlink audits for multiple client sites
Not good for
  • Teams needing the largest possible backlink index (Ahrefs or Semrush cover more)
  • High-volume link research on Starter plan — 75 queries/mo is quickly exhausted
  • Non-SEO use cases; Link Explorer is purpose-built for link intelligence only
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: free account creation takes under 2 minutes; first backlink report loads immediately after entering a URL.
  2. Scale breakpoint
    Query caps become a hard ceiling for agencies running audits across dozens of domains — Medium or Large plan required at scale.
  3. Walled garden
    Moderate: data exports are available on paid plans, but DA/PA are proprietary Moz metrics, creating dependency on their index.
Still a fit?
If none of these block you, start on the free plan.
Try Link

A look inside

Link Explorer (Moz tool) product screenshot

Frequently Asked Questions

Can SEO professionals analyze backlink profiles and discover link building opportunities?

SEO professionals analyze backlink profiles to uncover link-building opportunities.

Can Link Explorer identify toxic backlinks pointing to websites?

Link Explorer identifies toxic backlinks pointing to websites, allowing SEO teams to disavow harmful links.

How does Moz's Link Explorer help users export backlink data to CSV for offline analysis and link building research?

Moz’s Link Explorer allows users to export detailed backlink data to CSV files, enabling offline analysis, competitor research, and strategic link building campaigns with comprehensive metrics.

How does this SEO analysis tool evaluate backlinks, domain authority, and link-building opportunities?

It evaluates backlinks, domain authority, and link-building opportunities to provide actionable SEO strategies and performance insights.

How can SEO professionals and marketers use this tool to analyze backlinks and monitor website authority?

SEO professionals can analyze backlinks, track domain authority, monitor link profiles, and identify opportunities to improve search rankings.

Alternatives

  • Step up

    Ahrefs Site Explorer for a larger backlink index and more granular link-growth analytics.

  • Lighter alternative

    Google Search Console for basic inbound link data at no cost with no query limits.

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Tags

#SEO#BacklinkAnalysis

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