Conversion GemsConversion Gems
Link Explorer (Moz tool) logo
Reviewed · Updated 2026-06-19

Link Explorer (Moz tool)

Analyzes backlinks, SEO metrics, and domain authority for websites.

Reviewed by the Conversion Gems editorial team ·
Try Link
Pricing
Free Trial
Best for
SEO specialists
Category
Backlink Building Tools
The bottom line

The go-to backlink tool for DA/PA benchmarking, with a useful free tier and full power unlocked via Moz Pro.

7.3
Our score
7.3 / 10
Conversion Gems editorial verdict
Free (limited); Moz Pro from $49/mo
Features7/10
7 - strong DA/PA, spam score, and anchor text analysis; link index smaller than top competitors.
Value6/10
6 - free tier is genuinely useful; Starter plan query limits feel restrictive at $49/mo vs. rivals.
Ease of use9/10
9 - clean UI, URL-in and results-out with no configuration required.
Ecosystem8/10
8 - tightly integrated with Moz Pro suite (rank tracking, site audits, keyword research) and widely supported in third-party SEO workflows.
Support7/10
7 - email and chat support on paid plans; extensive Moz Academy docs and community forum available.

Community ratings

4.0/ 5 aggregate · across 3 sources
G2
4.3600+ reviews
Capterra
4.5350+ reviews
Trustpilot
2.7230+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Moz Link Explorer — backlink analysis and domain authority tool within the Moz Pro SEO suite.

Our take

Link Explorer is Moz's flagship backlink intelligence tool, surfacing Domain Authority (DA), Page Authority (PA), spam score, linking domains, and anchor text data. It's accessible for free with a Moz account at roughly 10 queries/month; meaningful volume requires a Moz Pro subscription starting at $49/mo. The DB listed price_tier as 'free_trial', but Link Explorer is more accurately freemium — the free tier is permanent, not time-limited.

Why we rate it

Moz pioneered Domain Authority and Link Explorer remains the canonical source for DA/PA data. Its spam score and link context features add actionable signal beyond raw link counts, and the free tier lowers the barrier to entry for independent site owners.

The catch

Query limits are tight on lower tiers (75/mo on Starter is very restrictive for active link-builders), and Moz's link index is smaller than Ahrefs or Semrush, which can miss recent or niche backlinks.

Best for
SEO teams benchmarking Domain Authority across competitor portfolios
Link-building strategists identifying high-quality prospects and toxic links
Agencies running regular backlink audits for multiple client sites
Not good for
Teams needing the largest possible backlink index (Ahrefs or Semrush cover more)
High-volume link research on Starter plan — 75 queries/mo is quickly exhausted
Non-SEO use cases; Link Explorer is purpose-built for link intelligence only
Friction report
Time to value
Fast: free account creation takes under 2 minutes; first backlink report loads immediately after entering a URL.
Scale breakpoint
Query caps become a hard ceiling for agencies running audits across dozens of domains — Medium or Large plan required at scale.
Walled garden
Moderate: data exports are available on paid plans, but DA/PA are proprietary Moz metrics, creating dependency on their index.

A look inside

Link Explorer (Moz tool) product screenshot

Frequently Asked Questions

Alternatives

Step up

Ahrefs Site Explorer for a larger backlink index and more granular link-growth analytics.

Lighter alternative

Google Search Console for basic inbound link data at no cost with no query limits.

Ready to try Link Explorer (Moz tool)?
Opens the official site — we may earn a commission if you sign up.
Try Link

Tags

#SEO#BacklinkAnalysis

Explore related categories

Conversion Gems independently reviews every tool. We may earn a commission if you sign up through our links — it never affects our verdict or ranking.