What is Crazy Egg and what does it help businesses understand?

Crazy Egg is a website optimization and user behavior analytics tool that helps businesses understand how visitors interact with their web pages. It uses visual reports like heatmaps and session recordings to show where users click, scroll, and engage, making it easier to identify what’s working and what needs improvement.

What types of heatmaps does Crazy Egg offer?

Crazy Egg provides multiple heatmap types, including click maps, scroll maps, and confetti reports. These heatmaps help teams see which page elements attract the most attention, how far users scroll, and how different traffic sources or user segments behave on the same page.

Does Crazy Egg support A/B testing?

Yes, Crazy Egg includes built-in A/B testing features that allow teams to test different versions of a page or specific elements. This helps businesses compare variations and make data-driven decisions to improve conversions without needing a separate experimentation tool.

How does Crazy Egg handle user privacy and compliance?

Crazy Egg offers privacy-friendly features such as data anonymization and compliance support for regulations like GDPR. Website owners can configure data collection settings to ensure user information is handled responsibly and in line with legal requirements.

Who should use Crazy Egg?

Crazy Egg is well-suited for marketers, small to mid-sized businesses, and website owners who want quick, visual insights into user behavior. It is especially useful for teams looking for an easy-to-use tool to improve page performance, usability, and conversion rates without complex setup.

Reviewed · Updated 2026-06-19

Crazy Egg

A user behavior analytics tool that provides heatmaps, session recordings, and A/B testing to optimize website conversion rates.

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try Crazy

Pricing

Paid

Best for

Crazy Egg is designed for marketers, UX designers, product managers, e-commerce stores, and website owners who want to optimize user experience and increase conversion rates through data-driven insights

Community ratings

4.3/ 5 aggregate · across 2 sources

4.2120+ reviews

Capterra

4.480+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Crazy Egg — visual website analytics platform offering heatmaps, session recordings, and A/B testing for CRO teams.

Our take

Crazy Egg is a well-established CRO and UX analytics tool, not an SEO tool as the DB category suggests — the correct category is Conversion Rate Optimization / UX Analytics. Pricing is accurate at $29/mo (Starter, annual billing), though A/B testing, CTAs, and error tracking only unlock at the $99/mo Plus plan. A 30-day free trial is available on all plans.

Why we rate it

Crazy Egg has refined its product for over 15 years and packs genuine depth — scroll maps, confetti click maps, overlay reports, session recordings, surveys, and A/B testing all under one roof. Installation is a single script tag, and the visual reports are immediately actionable without analyst training.

The catch

A/B testing — the feature most CRO teams actually need — is locked behind the $99/mo Plus plan. The $29/mo Starter cap of 5,000 pageviews/month is very tight for any site with real traffic, forcing most active users to a higher tier quickly.

Best for

E-commerce and landing page teams running iterative CRO sprints

Small-to-mid marketing teams that want heatmaps and A/B testing without a separate tool

Agencies managing multiple client sites (unlimited domains on all plans)

Not good for

High-traffic enterprise sites needing millions of pageviews without expensive custom plans

Teams wanting a permanent free tier — no free plan exists

Product analytics use cases requiring funnel analysis, retention curves, or deep event tracking (use Mixpanel/Amplitude instead)

Friction report

Time to value

Fast: install a JS snippet (or CMS plugin), and heatmap data starts populating within minutes of live traffic.

Scale breakpoint

Pageview quotas become a ceiling quickly — a 100k-visit/month site exceeds the $29 Starter tier immediately and needs $99+ plans.

Walled garden

Moderate: heatmap and recording data lives in Crazy Egg; CSV/image exports exist but replaying sessions or re-analyzing historical data outside the platform is limited.

A look inside

Frequently Asked Questions

Alternatives

Step up

Hotjar Business or FullStory for deeper session analytics and enterprise-grade user segmentation.

Lighter alternative

Microsoft Clarity (free) for basic heatmaps and recordings without A/B testing needs.

Ready to try Crazy Egg?

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