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Crazy Egg

A user behavior analytics tool that provides heatmaps, session recordings, and A/B testing to optimize website conversion rates.

Our take: Crazy Egg is a well-established CRO and UX analytics tool.

Best forCrazy Egg is designed for marketers, UX designers, product managers, e-commerce stores, and website owners who want to optimize user experience and increase conversion rates through data-driven insights
ReviewedPricing: Paid
7.7 out of 105 criteria · see breakdown
Try CrazyFrom $29/mo (annual); 30-day free trial
The bottom line

The go-to visual analytics toolkit for CRO teams who want heatmaps, recordings, and A/B testing in one place.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.2 out of 5
120+ reviews
Capterra
4.4 out of 5
80+ reviews

4.3 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isCrazy Egg — visual website analytics platform offering heatmaps, session recordings, and A/B testing for CRO teams.
Our takeCrazy Egg is a well-established CRO and UX analytics tool.
Pricing is accurate at $29/mo (Starter, annual billing), though A/B testing, CTAs, and error tracking only unlock at the $99/mo Plus plan. A 30-day free trial is available on all plans.
Why we rate itCrazy Egg has refined its product for over 15 years and packs genuine depth — scroll maps, confetti click maps, overlay reports, session recordings, surveys, and A/B testing all under one roof.
Installation is a single script tag, and the visual reports are immediately actionable without analyst training.
The catchA/B testing — the feature most CRO teams actually need — is locked behind the $99/mo Plus plan.
The $29/mo Starter cap of 5,000 pageviews/month is very tight for any site with real traffic, forcing most active users to a higher tier quickly.

Best / not good for

Best for
  • E-commerce and landing page teams running iterative CRO sprints
  • Small-to-mid marketing teams that want heatmaps and A/B testing without a separate tool
  • Agencies managing multiple client sites (unlimited domains on all plans)
Not good for
  • High-traffic enterprise sites needing millions of pageviews without expensive custom plans
  • Teams wanting a permanent free tier — no free plan exists
  • Product analytics use cases requiring funnel analysis, retention curves, or deep event tracking (use Mixpanel/Amplitude instead)
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: install a JS snippet (or CMS plugin), and heatmap data starts populating within minutes of live traffic.
  2. Scale breakpoint
    Pageview quotas become a ceiling quickly — a 100k-visit/month site exceeds the $29 Starter tier immediately and needs $99+ plans.
  3. Walled garden
    Moderate: heatmap and recording data lives in Crazy Egg; CSV/image exports exist but replaying sessions or re-analyzing historical data outside the platform is limited.
Still a fit?
If none of these block you, try it on the official site.
Try Crazy

A look inside

Crazy Egg product screenshot

Frequently Asked Questions

What is Crazy Egg and what does it help businesses understand?

Crazy Egg is a website optimization and user behavior analytics tool that helps businesses understand how visitors interact with their web pages. It uses visual reports like heatmaps and session recordings to show where users click, scroll, and engage, making it easier to identify what’s working and what needs improvement.

What types of heatmaps does Crazy Egg offer?

Crazy Egg provides multiple heatmap types, including click maps, scroll maps, and confetti reports. These heatmaps help teams see which page elements attract the most attention, how far users scroll, and how different traffic sources or user segments behave on the same page.

Does Crazy Egg support A/B testing?

Yes, Crazy Egg includes built-in A/B testing features that allow teams to test different versions of a page or specific elements. This helps businesses compare variations and make data-driven decisions to improve conversions without needing a separate experimentation tool.

How does Crazy Egg handle user privacy and compliance?

Crazy Egg offers privacy-friendly features such as data anonymization and compliance support for regulations like GDPR. Website owners can configure data collection settings to ensure user information is handled responsibly and in line with legal requirements.

Who should use Crazy Egg?

Crazy Egg is well-suited for marketers, small to mid-sized businesses, and website owners who want quick, visual insights into user behavior. It is especially useful for teams looking for an easy-to-use tool to improve page performance, usability, and conversion rates without complex setup.

Alternatives

  • Step up

    Hotjar Business or FullStory for deeper session analytics and enterprise-grade user segmentation.

  • Lighter alternative

    Microsoft Clarity (free) for basic heatmaps and recordings without A/B testing needs.

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Tags

#Heatmaps#Analytics#CRO

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