Conversion GemsConversion Gems

Marketing automation software

From app connectors like Make to chat automation like Manychat and suites like HubSpot, compare who builds the workflows and which usage caps apply.

Scored by the Conversion Gems editorial team · reviewed June 2026 22 with a free plan · 37 with a free trial · median listed price $40/mo
38%of the 58 marketing automation tools we review offer a free plan.
Based on 58 tools in our database, reviewed June 2026.
58 tools
DetailsPricingFree planFree trialBest forReview
Integrately8.1 / 10Freemium$19.99/moYesYesNon-technical teams wanting instant, pre-built workflow activationReview Integrately
Manychat8.1 / 10Freemium~$29/moapproximateYesYesE-commerce brands automating Instagram/WhatsApp DM funnelsReview Manychat
Creatify8.0 / 10Freemium~$33/moapproximateYes—DTC brands running high-volume paid social video testsReview Creatify
Make (formerly Integromat)8.0 / 10Freemium$9/moYesYesTeams automating complex, multi-step business workflows across many appsReview Make (formerly Integromat)
ClickCease7.8 / 10Paid$63/mo—YesPPC advertisers losing budget to competitor click fraud or botsReview ClickCease
Hovercode7.8 / 10Freemium$12/moYesYesMarketing teams bridging print and digital campaignsReview Hovercode
HubSpot7.8 / 10Freemium$20/moper seatYesYesGrowing SMB and mid-market teams wanting CRM, marketing, and support in one systemReview HubSpot
Typebot7.8 / 10Freemium$39/moYes—Marketers replacing static forms with chat funnelsReview Typebot
ActiveCampaign7.7 / 10Paid$15/mo—YesE-commerce brands running behavioral email sequences and cart-abandonment flowsReview ActiveCampaign
Manychat Omni7.7 / 10Freemium$29/moYesYesCreators running Instagram comment-to-DM funnelsReview Manychat Omni
Convert Pro7.6 / 10Paid$99/yr——WordPress agencies running 10+ client sites needing unlimited licencesReview Convert Pro
Zoho Campaigns7.6 / 10Freemium~$3.50/moapproximateYesYesSMBs already using Zoho CRM or other Zoho appsReview Zoho Campaigns
botcake7.5 / 10Freemium$30/moYes—SMBs and sellers running Messenger/Instagram salesReview botcake
FirstPromoter7.5 / 10Paid$49/mo—YesSaaS and subscription businesses launching affiliate or referral programsReview FirstPromoter
Klaviyo7.5 / 10Freemium$20/moYesYesE-commerce brands relying on Shopify, WooCommerce, or BigCommerceReview Klaviyo
Pabbly7.4 / 10Freemium$16/moYesYesSMBs and agencies wanting Zapier-like power at lower recurring costReview Pabbly
Albato7.3 / 10Freemium$15/moYesYesSMBs wanting unlimited automations at low costReview Albato
Geniuslink7.3 / 10Usage-based$3.50/mo—YesAmazon affiliates monetizing global audiences across regional storefrontsReview Geniuslink
GetResponse7.3 / 10Freemium$15.58/moYesYesSMB email marketers needing visual automation without a developerReview GetResponse
Impact7.3 / 10Paid$30/mo—YesEnterprise and mid-market brands managing 100+ affiliates or influencersReview Impact
Tapcart7.3 / 10Paid$200/mo—YesEstablished Shopify merchants wanting an owned mobile sales channelReview Tapcart
Chatbase7.2 / 10Freemium$40/moYes—SMBs deflecting repetitive support tickets with a custom-trained chatbotReview Chatbase
clerk.io7.2 / 10Usage-based~$99/moapproximate—YesE-commerce stores needing AI site search with intent understanding and typo correctionReview clerk.io
ClickMagick7.2 / 10Paid$79/mo—YesAffiliate marketers needing link cloaking, rotators, and funnel trackingReview ClickMagick
Muck Rack7.2 / 10Custom~$5K/yrapproximate——In-house PR and communications teams at mid-market and enterprise companiesReview Muck Rack
PhoneBurner7.2 / 10Paid$140/moper seat—YesHigh-volume outbound SDR and inside-sales teamsReview PhoneBurner
Pretty Links7.2 / 10Freemium$99.60/yrYesYesAffiliate marketers managing dozens of cloaked links across a WordPress blogReview Pretty Links
Bandy7.1 / 10Freemium$29/moYesYesE-commerce apparel and fashion brands replacing photoshootsReview Bandy
MakeUGC7.1 / 10Paid$49/mo—YesDTC e-commerce brands scaling ad creative on a tight budgetReview MakeUGC
Merlio7.1 / 10Paid$9.99/mo—YesMarketers needing AI writing, image, and video tools in one placeReview Merlio
Voluum7.1 / 10Paid$119/mo—YesHigh-volume affiliate marketers running 1M+ clicks/monthReview Voluum
Constructor7.0 / 10CustomCustomcontact sales——Large B2C and B2B retailers with complex catalogs needing revenue-optimized search and browseReview Constructor
Refersion7.0 / 10Paid$39/mo—YesShopify and WooCommerce merchants scaling affiliate programsReview Refersion
Sameday AI7.0 / 10Paid$449/mo—YesHome services companies (HVAC, plumbing, roofing, pest control) drowning in missed after-hours callsReview Sameday AI
Tapfiliate7.0 / 10Paid$74/mo—YesSaaS companies launching a partner or referral programReview Tapfiliate
Cluely AI6.9 / 10Freemium$19.99/moYesYesSales reps wanting live deal coaching and objection handlingReview Cluely AI
evaboot6.9 / 10Paid$9/mo—YesOutbound SDRs extracting targeted prospect lists from Sales NavigatorReview evaboot
Hyros6.9 / 10Paid$69/mo——E-commerce and DTC brands scaling paid media above $5K/monthReview Hyros
Nosto6.9 / 10CustomCustomcontact sales——Mid-market DTC and omnichannel brands on Shopify Plus or enterprise commerce stacksReview Nosto
SMS-Man6.9 / 10Usage-based~$0.05approximate——Developers automating account registrations across many platformsReview SMS-Man
Thirsty Affiliates6.9 / 10Paid$99.60/yr——WordPress bloggers monetising through multiple affiliate programsReview Thirsty Affiliates
Autopilot6.8 / 10Paid$199/mo—YesMid-market SaaS teams running lifecycle and onboarding automationReview Autopilot
Keap (Infusionsoft)6.8 / 10Paid$249/mo—YesService businesses running multi-step nurture sequencesReview Keap (Infusionsoft)
Marketo (Adobe)6.8 / 10Custom~$1.2K/moapproximate——Enterprise B2B marketing ops teams running multi-channel nurture and ABM programsReview Marketo (Adobe)
Prowly6.8 / 10Paid$149/mo—YesIn-house PR teams needing an end-to-end media outreach workflowReview Prowly
Searchspring AI6.8 / 10Custom~$699/moapproximate——Shopify Plus and Shopware merchants scaling large product catalogsReview Searchspring AI
Tray.io (Tray HQ)6.8 / 10CustomCustomcontact sales—YesEnterprise and mid-market teams running complex, multi-system integrationsReview Tray.io (Tray HQ)
WP Coupons6.8 / 10Freemium$29.95/yrYes—Affiliate bloggers building coupon or deal directories on WordPressReview WP Coupons
Bloomreach Commerce6.7 / 10Custom~$1.6K/moapproximate——Enterprise and mid-market e-commerce retailers with large product catalogsReview Bloomreach Commerce
Dynamic Yield6.7 / 10Custom~$35K/yrapproximate——Enterprise e-commerce and retail brands with large traffic volumesReview Dynamic Yield
Integrately8.1 / 10
Freemium · $19.99/mo · Free trial

Non-technical teams wanting instant, pre-built workflow activation

Manychat8.1 / 10
Freemium · ~$29/mo · Free trial

E-commerce brands automating Instagram/WhatsApp DM funnels

Creatify8.0 / 10
Freemium · ~$33/mo

DTC brands running high-volume paid social video tests

Freemium · $9/mo · Free trial

Teams automating complex, multi-step business workflows across many apps

ClickCease7.8 / 10
Paid · $63/mo · Free trial

PPC advertisers losing budget to competitor click fraud or bots

Hovercode7.8 / 10
Freemium · $12/mo · Free trial

Marketing teams bridging print and digital campaigns

HubSpot7.8 / 10
Freemium · $20/mo · Free trial

Growing SMB and mid-market teams wanting CRM, marketing, and support in one system

Typebot7.8 / 10
Freemium · $39/mo

Marketers replacing static forms with chat funnels

Paid · $15/mo · Free trial

E-commerce brands running behavioral email sequences and cart-abandonment flows

Freemium · $29/mo · Free trial

Creators running Instagram comment-to-DM funnels

Convert Pro7.6 / 10
Paid · $99/yr

WordPress agencies running 10+ client sites needing unlimited licences

Freemium · ~$3.50/mo · Free trial

SMBs already using Zoho CRM or other Zoho apps

botcake7.5 / 10
Freemium · $30/mo

SMBs and sellers running Messenger/Instagram sales

Paid · $49/mo · Free trial

SaaS and subscription businesses launching affiliate or referral programs

Klaviyo7.5 / 10
Freemium · $20/mo · Free trial

E-commerce brands relying on Shopify, WooCommerce, or BigCommerce

Pabbly7.4 / 10
Freemium · $16/mo · Free trial

SMBs and agencies wanting Zapier-like power at lower recurring cost

Albato7.3 / 10
Freemium · $15/mo · Free trial

SMBs wanting unlimited automations at low cost

Geniuslink7.3 / 10
Usage-based · $3.50/mo · Free trial

Amazon affiliates monetizing global audiences across regional storefronts

GetResponse7.3 / 10
Freemium · $15.58/mo · Free trial

SMB email marketers needing visual automation without a developer

Impact7.3 / 10
Paid · $30/mo · Free trial

Enterprise and mid-market brands managing 100+ affiliates or influencers

Tapcart7.3 / 10
Paid · $200/mo · Free trial

Established Shopify merchants wanting an owned mobile sales channel

Chatbase7.2 / 10
Freemium · $40/mo

SMBs deflecting repetitive support tickets with a custom-trained chatbot

clerk.io7.2 / 10
Usage-based · ~$99/mo · Free trial

E-commerce stores needing AI site search with intent understanding and typo correction

ClickMagick7.2 / 10
Paid · $79/mo · Free trial

Affiliate marketers needing link cloaking, rotators, and funnel tracking

Muck Rack7.2 / 10
Custom · ~$5K/yr

In-house PR and communications teams at mid-market and enterprise companies

PhoneBurner7.2 / 10
Paid · $140/mo · Free trial

High-volume outbound SDR and inside-sales teams

Pretty Links7.2 / 10
Freemium · $99.60/yr · Free trial

Affiliate marketers managing dozens of cloaked links across a WordPress blog

Bandy7.1 / 10
Freemium · $29/mo · Free trial

E-commerce apparel and fashion brands replacing photoshoots

MakeUGC7.1 / 10
Paid · $49/mo · Free trial

DTC e-commerce brands scaling ad creative on a tight budget

Merlio7.1 / 10
Paid · $9.99/mo · Free trial

Marketers needing AI writing, image, and video tools in one place

Voluum7.1 / 10
Paid · $119/mo · Free trial

High-volume affiliate marketers running 1M+ clicks/month

Constructor7.0 / 10
Custom

Large B2C and B2B retailers with complex catalogs needing revenue-optimized search and browse

Refersion7.0 / 10
Paid · $39/mo · Free trial

Shopify and WooCommerce merchants scaling affiliate programs

Sameday AI7.0 / 10
Paid · $449/mo · Free trial

Home services companies (HVAC, plumbing, roofing, pest control) drowning in missed after-hours calls

Tapfiliate7.0 / 10
Paid · $74/mo · Free trial

SaaS companies launching a partner or referral program

Cluely AI6.9 / 10
Freemium · $19.99/mo · Free trial

Sales reps wanting live deal coaching and objection handling

evaboot6.9 / 10
Paid · $9/mo · Free trial

Outbound SDRs extracting targeted prospect lists from Sales Navigator

Hyros6.9 / 10
Paid · $69/mo

E-commerce and DTC brands scaling paid media above $5K/month

Nosto6.9 / 10
Custom

Mid-market DTC and omnichannel brands on Shopify Plus or enterprise commerce stacks

SMS-Man6.9 / 10
Usage-based · ~$0.05

Developers automating account registrations across many platforms

Paid · $99.60/yr

WordPress bloggers monetising through multiple affiliate programs

Autopilot6.8 / 10
Paid · $199/mo · Free trial

Mid-market SaaS teams running lifecycle and onboarding automation

Paid · $249/mo · Free trial

Service businesses running multi-step nurture sequences

Custom · ~$1.2K/mo

Enterprise B2B marketing ops teams running multi-channel nurture and ABM programs

Prowly6.8 / 10
Paid · $149/mo · Free trial

In-house PR teams needing an end-to-end media outreach workflow

Custom · ~$699/mo

Shopify Plus and Shopware merchants scaling large product catalogs

Custom · Free trial

Enterprise and mid-market teams running complex, multi-system integrations

WP Coupons6.8 / 10
Freemium · $29.95/yr

Affiliate bloggers building coupon or deal directories on WordPress

Custom · ~$1.6K/mo

Enterprise and mid-market e-commerce retailers with large product catalogs

Custom · ~$35K/yr

Enterprise e-commerce and retail brands with large traffic volumes

Showing 50 of 58

About marketing automation software

Marketing automation here is broader than email workflows. It includes connectors that move data between apps (integrately, Make), chat and DM automation (Manychat, typebot), all-in-one suites such as HubSpot, and single-purpose tools like ClickCease for click fraud and hovercode for QR campaigns. Most charge a flat monthly fee, but usage caps matter more here than in most marketing categories: Manychat's free plan stops at 25 contacts and typebot's at 200 chats a month. 22 of the 58 tools have a free plan, which makes it cheap to test a workflow before you pay.

What to compare before you choose

Templates or custom logic

Our review rates integrately for non-technical teams that want pre-built workflows switched on quickly; Make suits multi-step workflows across many apps but is a poor fit for users who want simple 2-step automations. Decide who will build and maintain workflows before comparing entry prices of $19.99/mo and $9/mo on annual billing.

Usage caps and overages

Chat and DM tools meter what you use. Manychat's free plan covers 25 contacts, and our review warns against large lists unless you estimate overage costs first; typebot's free plan covers 200 chats a month and bills monthly only. Estimate your monthly contacts, chats or credits before trusting an entry price.

Suite or point tool

HubSpot combines CRM, marketing and support, starting with a free CRM and Starter from $20/seat/mo, though our review notes costs jump sharply at Professional. Point tools do one job at a flat price: ClickCease blocks click fraud from $63/mo, and hovercode's QR codes are free, with paid plans from $12/mo.

Questions about marketing automation software