What is Autopilot and what is it used for?

Autopilot is a visual marketing automation platform that helps businesses create, manage, and optimize customer journeys. It is designed to simplify marketing campaigns and improve engagement across multiple channels, including email, SMS, and in-app messaging.

How does Autopilot simplify marketing automation?

Autopilot provides drag-and-drop journey mapping, automated messaging, lead nurturing, and analytics tools. It allows marketers to design personalized customer experiences, automate repetitive tasks, and track campaign performance with ease.

What types of campaigns can be created with Autopilot?

Users can create email campaigns, SMS campaigns, multi-channel customer journeys, lead nurturing sequences, and onboarding workflows. The platform is suitable for businesses aiming to engage and convert leads effectively.

Is Autopilot suitable for beginners?

Yes, Autopilot is beginner-friendly. Its intuitive visual interface, pre-built templates, and guided setup make it easy for users with little marketing automation experience to create effective campaigns quickly.

Who should use Autopilot and what benefits can they expect?

Autopilot is ideal for marketing teams, small businesses, startups, and agencies. Users can expect streamlined marketing workflows, improved customer engagement, higher conversion rates, automated campaigns, and actionable insights, helping them grow their audience and drive business results.

Reviewed · Updated 2026-06-19

Autopilot

Autopilot is a visual marketing automation platform designed to help businesses automate customer journeys, from lead capture and nurturing to sales conversion.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Paid

Best for

SaaS companies

Category

Marketing Automation

The bottom line

A polished mid-market marketing automation suite, but the $199/mo floor means it's priced for teams with serious contact lists.

6.8

Our score

6.8 / 10

Conversion Gems editorial verdict

From $199/mo (5,000 contacts)

Features8/10

8 - excellent visual journey builder, true multi-channel (email/SMS/push/in-app/direct mail), built-in CDP, and strong segmentation.

Value5/10

5 - $199/mo floor with no free tier is steep for the SMB market; contact-volume scaling can get expensive fast.

Ease of use7/10

7 - journey builder is notably intuitive, but CDP configuration and advanced reporting carry a meaningful learning curve.

Ecosystem7/10

7 - 50+ native integrations including Salesforce, Shopify, HubSpot, Google Ads, and Zendesk; Zapier extends reach further.

Support7/10

7 - 24/6 live chat on Starter is generous; dedicated success manager and SLA reserved for Enterprise.

What it really is

Ortto (formerly Autopilot) — visual marketing automation platform with built-in CDP.

Our take

Autopilot rebranded to Ortto and has matured into a full marketing automation suite with an integrated customer data platform. The DB entry is significantly outdated: the product is now called Ortto, there is no free tier, and the actual entry price is $199/month—not $49—making it a mid-market product, not a freemium SMB tool. Its visual journey builder remains a standout, and the native CDP gives it an edge over point-solution competitors.

Why we rate it

Ortto earns points for a genuinely intuitive journey builder and the rare combo of CDP plus multi-channel automation in a single product. Deep segmentation and personalization capabilities put it above most email-centric competitors. It's especially strong for SaaS lifecycle automation where event-driven triggers matter.

The catch

No free plan and a hard $199/month floor make it inaccessible for early-stage teams; contact-volume pricing escalates quickly, and transactional email is gated to higher tiers.

Best for

Mid-market SaaS teams running lifecycle and onboarding automation

E-commerce brands with multi-channel nurture and re-engagement needs

Marketers who want CDP plus automation without stitching together separate tools

Not good for

Startups or small teams under 5,000 contacts on a tight budget

Businesses needing a full native CRM (Ortto has no built-in CRM)

Teams requiring transactional email on an entry-level plan

Friction report

Time to value

Moderate: the visual journey builder is quick to learn, but full CDP setup, data connections, and reporting configuration typically take several days.

Scale breakpoint

Contact-volume pricing tiers escalate sharply past 10,000+ contacts; fast-growing lists can make costs unpredictable without careful planning.

Walled garden

Moderate: data is exportable and integrations are solid, but journeys and audience segments are platform-native and not portable to other tools.

A look inside

Frequently Asked Questions

Alternatives

Step up

HubSpot Marketing Hub for full native CRM plus automation with deeper enterprise breadth.

Lighter alternative

Mailchimp or ActiveCampaign for smaller contact lists or teams that don't yet need a built-in CDP.

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Autopilot

A look inside

Frequently Asked Questions

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