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Autopilot

Autopilot is a visual marketing automation platform designed to help businesses automate customer journeys, from lead capture and nurturing to sales conversion.

Our take: Autopilot rebranded to Ortto and has matured into a full marketing automation suite with an integrated customer data platform.

Best forSaaS companies
ReviewedPricing: Paid
6.8 out of 105 criteria · see breakdown
Try AutopilotFrom $199/mo (5,000 contacts)
The bottom line

A polished mid-market marketing automation suite, but the $199/mo floor means it's priced for teams with serious contact lists.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isOrtto (formerly Autopilot) — visual marketing automation platform with built-in CDP.
Our takeAutopilot rebranded to Ortto and has matured into a full marketing automation suite with an integrated customer data platform.
The product is now called Ortto; there is no free tier, and the entry price is $199/month, making it a mid-market product. Its visual journey builder remains a standout, and the native CDP gives it an edge over point-solution competitors.
Why we rate itOrtto earns points for a genuinely intuitive journey builder and the rare combo of CDP plus multi-channel automation in a single product.
Deep segmentation and personalization capabilities put it above most email-centric competitors. It's especially strong for SaaS lifecycle automation where event-driven triggers matter.
The catchNo free plan and a hard $199/month floor make it inaccessible for early-stage teams; contact-volume pricing escalates quickly, and transactional email is gated to higher tiers.

Best / not good for

Best for
  • Mid-market SaaS teams running lifecycle and onboarding automation
  • E-commerce brands with multi-channel nurture and re-engagement needs
  • Marketers who want CDP plus automation without stitching together separate tools
Not good for
  • Startups or small teams under 5,000 contacts on a tight budget
  • Businesses needing a full native CRM (Ortto has no built-in CRM)
  • Teams requiring transactional email on an entry-level plan
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: the visual journey builder is quick to learn, but full CDP setup, data connections, and reporting configuration typically take several days.
  2. Scale breakpoint
    Contact-volume pricing tiers escalate sharply past 10,000+ contacts; fast-growing lists can make costs unpredictable without careful planning.
  3. Walled garden
    Moderate: data is exportable and integrations are solid, but journeys and audience segments are platform-native and not portable to other tools.
Still a fit?
If none of these block you, try it on the official site.
Try Autopilot

A look inside

Autopilot product screenshot

Frequently Asked Questions

What is Autopilot and what is it used for?

Autopilot is a visual marketing automation platform that helps businesses create, manage, and optimize customer journeys. It is designed to simplify marketing campaigns and improve engagement across multiple channels, including email, SMS, and in-app messaging.

How does Autopilot simplify marketing automation?

Autopilot provides drag-and-drop journey mapping, automated messaging, lead nurturing, and analytics tools. It allows marketers to design personalized customer experiences, automate repetitive tasks, and track campaign performance with ease.

What types of campaigns can be created with Autopilot?

Users can create email campaigns, SMS campaigns, multi-channel customer journeys, lead nurturing sequences, and onboarding workflows. The platform is suitable for businesses aiming to engage and convert leads effectively.

Is Autopilot suitable for beginners?

Yes, Autopilot is beginner-friendly. Its intuitive visual interface, pre-built templates, and guided setup make it easy for users with little marketing automation experience to create effective campaigns quickly.

Who should use Autopilot and what benefits can they expect?

Autopilot is ideal for marketing teams, small businesses, startups, and agencies. Users can expect streamlined marketing workflows, improved customer engagement, higher conversion rates, automated campaigns, and actionable insights, helping them grow their audience and drive business results.

Alternatives

  • Step up

    HubSpot Marketing Hub for full native CRM plus automation with deeper enterprise breadth.

  • Lighter alternative

    Mailchimp or ActiveCampaign for smaller contact lists or teams that don't yet need a built-in CDP.

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Tags

#EmailAutomation#MarketingWorkflows#CRM

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