What is Make (formerly Integromat) and what is it used for?

Make is a visual workflow automation platform that helps users connect apps, automate tasks, and manage complex processes without coding. It enables businesses and individuals to streamline operations and improve productivity by automating repetitive tasks.

How does Make simplify workflow automation?

Make provides a drag-and-drop visual editor, pre-built integrations, and custom triggers that allow users to design automated workflows between multiple apps. It reduces manual work by executing tasks automatically based on predefined rules.

What types of workflows can be created with Make?

Users can create multi-step automations, data transfers, notifications, API integrations, report generation, and custom business processes. Its flexibility allows both simple and advanced workflows to be automated effectively.

Is Make suitable for beginners?

Users can create multi-step automations, data transfers, notifications, API integrations, report generation, and custom business processes. Its flexibility allows both simple and advanced workflows to be automated effectively.

Who should use Make and what benefits can they expect?

Make is ideal for business teams, developers, marketers, operations teams, and productivity enthusiasts. Users can expect time savings, improved efficiency, seamless app integrations, error reduction, and scalable automation, helping them optimize business processes and increase productivity.

Reviewed · Updated 2026-06-19

Make (formerly Integromat)

Make (formerly Integromat) is a powerful visual platform for designing, building, and automating workflows by connecting apps and services without writing any code.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Technical users

Community ratings

4.6/ 5 aggregate · across 3 sources

4.7770+ reviews

Capterra

4.8410+ reviews

Trustpilot

2.790+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Make — visual no-code workflow automation platform for connecting 3,000+ apps.

Our take

Make is the most powerful no-code integration builder for users who need fine-grained control: branching logic, data transformation, error handling, and multi-step scenarios that go well beyond basic if-then triggers. DB categorised it under 'Marketing Automation', which undersells it — Make is a general-purpose workflow and integration platform used across IT, operations, sales, and marketing. Pricing and free-tier data in the DB are accurate.

Why we rate it

Make offers a uniquely visual and granular approach to automation: modules are composable on a canvas with explicit data-routing between each step. For teams that have outgrown simple one-trigger-one-action tools, the upgrade in capability-per-dollar is hard to match.

The catch

The credit-consumption model bites hard on complex multi-step scenarios — each module action costs one credit, so a 10-step scenario uses 10x your credit budget per run. The learning curve is steeper than Zapier, and the canvas gets visually dense on large workflows.

Best for

Teams automating complex, multi-step business workflows across many apps

Developers and technical no-coders who need conditional logic and data transforms

High-volume automation needs where per-task pricing (Zapier) would be expensive

Not good for

Non-technical users wanting dead-simple two-step automations

Mobile-first teams (mobile interface is not optimised for scenario building)

Organisations needing enterprise security/SSO without budget for custom tier

Friction report

Time to value

Moderate: free signup is instant, but building a working multi-step scenario takes 20-40 minutes to learn the canvas and credit/module model.

Scale breakpoint

Credit limits force plan upgrades quickly on multi-module scenarios; a 10-step scenario running every minute drains 10,000 credits in under 17 hours on Core.

Walled garden

Low: scenarios can be exported as JSON blueprints; data lives in connected third-party apps, not Make itself.

A look inside

Make (formerly Integromat) product screenshot

Frequently Asked Questions

Alternatives

Step up

Make Enterprise for SSO, custom functions, and dedicated 24/7 support.

Lighter alternative

Zapier (simpler setup, task-based pricing) for users who need fewer steps and faster onboarding.

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