What is GetResponse and what is it used for?

GetResponse is an all-in-one email marketing and online marketing platform that helps businesses build email campaigns, automate marketing, generate leads, and sell products online. It is designed to support the entire customer journey from lead capture to conversion.

How does GetResponse simplify digital marketing?

GetResponse provides email marketing tools, automation workflows, landing page and funnel builders, webinar hosting, and CRM features. This allows businesses to manage multiple marketing activities from a single platform without relying on separate tools.

What features does GetResponse offer?

GetResponse includes email campaign creation, marketing automation, advanced segmentation, landing pages, sales funnels, webinar tools, analytics and reporting, and integrations with popular platforms. These features help businesses create targeted and high-converting marketing campaigns.

What features does GetResponse offer?

Yes, GetResponse is beginner-friendly. Its drag-and-drop editors, ready-made templates, and guided setup make it easy for users with little experience to launch campaigns while still offering advanced options for growing businesses.

Who should use GetResponse and what benefits can they expect?

GetResponse is ideal for small and medium-sized businesses, marketers, entrepreneurs, and content creators. Users can expect improved lead generation, automated customer journeys, better engagement rates, centralized marketing management, and measurable results, helping them grow their business efficiently.

Reviewed · Updated 2026-06-19

GetResponse

GetResponse is an all-in-one marketing automation platform that provides a comprehensive suite of tools for email marketing.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Paid

Best for

Digital marketers

Community ratings

4.3/ 5 aggregate · across 3 sources

4.31,100+ reviews

Capterra

4.2520+ reviews

Trustpilot

4.41,000+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

GetResponse — all-in-one email marketing and automation platform with built-in webinars and course creation.

Our take

GetResponse is a mature, full-featured platform that bundles email campaigns, visual automation workflows, landing pages, webinars, and a course/website builder into a single subscription — unusually broad for its price point. The DB entry price ($15.58/mo) correctly reflects the annual Starter rate, but omits a permanent free tier (500 contacts) that exists alongside the 30-day premium trial. Pricing scales by contact list size within each plan tier.

Why we rate it

Few platforms at this price range include a webinar tool, a course creator, and a website builder alongside email automation — GetResponse's breadth meaningfully reduces the need for separate SaaS subscriptions for content-driven businesses.

The catch

Contact-based pricing scales steeply; at 50k+ subscribers costs rival enterprise platforms, and the interface can feel overwhelming for teams that only need basic email sends.

Best for

SMB email marketers needing visual automation without a developer

Course creators and coaches monetizing subscriber lists

E-commerce teams wanting built-in abandoned cart and sales funnel flows

Not good for

Large enterprises requiring deep CRM integration or advanced compliance (SOC 2, HIPAA)

Teams with fast-growing lists who will hit contact-tier price cliffs quickly

Users wanting a lightweight email tool without a steep feature learning curve

Friction report

Time to value

Moderate: signup and first campaign launch is quick, but getting full value from automation and webinar features requires a meaningful setup investment.

Scale breakpoint

Contact-based pricing becomes expensive at 50k+ subscribers; per-contact costs push some high-volume senders toward dedicated ESPs.

Walled garden

Moderate: automation workflows, funnels, and course content are platform-specific and require manual recreation if migrating to another tool.

A look inside

Frequently Asked Questions

Alternatives

Step up

GetResponse MAX/Enterprise for transactional email, SMS marketing, dedicated IP, and enterprise SSO.

Lighter alternative

Mailchimp free plan for teams needing only basic email sends without automation complexity.

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