What is Drip and what is it used for?

Drip is an email marketing and marketing automation platform built primarily for e-commerce businesses. It helps brands create personalized email campaigns and automated customer journeys to increase engagement, conversions, and lifetime value.

How does Drip support marketing automation?

Drip allows users to build advanced automation workflows based on customer behavior, purchases, and engagement. Businesses can trigger emails, segment audiences, and deliver personalized messages at the right time without manual effort.

What features does Drip offer?

Drip includes email campaign creation, visual workflow automation, advanced segmentation, customer profiles, analytics and reporting, and integrations with popular e-commerce platforms and marketing tools. These features help businesses run targeted and data-driven marketing campaigns.

Is Drip suitable for beginners?

Drip is easy to use but powerful, making it suitable for both beginners and advanced marketers. Its clean interface, visual automation builder, and helpful documentation allow new users to get started quickly while still supporting complex use cases.

Who should use Drip and what benefits can they expect?

Drip is ideal for e-commerce brands, online retailers, and digital marketers. Users can expect improved customer engagement, personalized marketing experiences, higher conversion rates, better customer retention, and actionable insights, helping them grow revenue through smarter email marketing.

Reviewed · Updated 2026-06-19

Drip

Drip is an E-commerce CRM and marketing automation platform designed to help online businesses grow by building personalized customer experiences across email.

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try Drip

Pricing

Free Trial

Best for

e-commerce businesses

Community ratings

4.4/ 5 aggregate · across 2 sources

4.4460+ reviews

Capterra

4.4180+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Drip — e-commerce email marketing and CRM automation platform.

Our take

Drip is a purpose-built e-commerce marketing automation tool with strong segmentation, a visual workflow builder, and deep integrations with Shopify, WooCommerce, and BigCommerce. The DB mislabels the price tier as 'free' and the entry price as $19/mo — Drip has no permanent free plan; the actual entry price is $39/mo for up to 2,500 contacts, with a 14-day free trial. The DB's 'Free' pricing tier notation is incorrect.

Why we rate it

Drip earns its place by aligning metrics to revenue rather than vanity stats — Revenue Per Person is standard, not an add-on. The single-tier, all-features model means no feature gates, which is unusual at this price point.

The catch

Pricing scales steeply with list size and can become expensive fast for high-volume senders; it is also tightly focused on e-commerce, making it a poor fit for B2B SaaS or content creators.

Best for

E-commerce brands needing deep Shopify/WooCommerce/BigCommerce automation

DTC teams running complex abandoned-cart, win-back, and VIP lifecycle flows

Marketers who want unified email + SMS workflows in one platform

Not good for

B2B SaaS or service businesses with no e-commerce data layer

Bootstrapped stores on tight budgets (no free tier, $39/mo minimum)

Beginners wanting a simple drag-and-drop newsletter tool

Friction report

Time to value

Moderate: e-commerce store connection is fast, but realising full value requires configuring segmentation rules and multi-step workflows.

Scale breakpoint

Per-contact pricing climbs sharply past 25,000 contacts; at 100,000 contacts cost exceeds $1,199/mo before annual discounts.

Walled garden

Moderate: data exports are available, but automations, segments, and revenue attribution are tightly coupled to the Drip environment.

A look inside

Frequently Asked Questions

Alternatives

Step up

Klaviyo for larger enterprise e-commerce teams needing deeper predictive analytics and broader integrations.

Lighter alternative

Mailchimp or Omnisend for smaller stores wanting a simpler, lower-cost entry point.

Ready to try Drip?

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