What is Constant Contact and what is it used for?

Constant Contact is an email marketing and digital marketing platform that helps businesses create, send, and manage email campaigns while engaging customers across multiple channels. It is widely used to build relationships with audiences and promote products or services effectively.

How does Constant Contact simplify email marketing?

Constant Contact offers a drag-and-drop email editor, customizable templates, contact management, and automation tools. These features allow users to design professional emails, schedule campaigns, and track results without needing technical expertise.

What features does Constant Contact offer?

Constant Contact includes email campaigns, automation and autoresponders, list segmentation, analytics and reporting, social media tools, event marketing, and integrations with popular business platforms. These features help businesses manage and optimize their marketing efforts from one place.

Is Constant Contact suitable for beginners?

Yes, Constant Contact is very beginner-friendly. Its guided setup, intuitive interface, and educational resources make it easy for users with little or no marketing experience to start running successful email campaigns.

Who should use Constant Contact and what benefits can they expect?

Constant Contact is ideal for small businesses, nonprofits, local organizations, and marketers. Users can expect improved customer communication, higher email engagement, simplified campaign management, actionable insights, and reliable deliverability, helping them grow and maintain strong customer relationships.

Reviewed · Updated 2026-06-19

Constant Contact

Constant Contact is a comprehensive email marketing and automation platform designed specifically for small businesses and non-profit organizations.

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try Constant

Pricing

Paid

Best for

small businesses

Community ratings

4.1/ 5 aggregate · across 3 sources

4.17,300+ reviews

Capterra

4.32,900+ reviews

Trustpilot

3.91,700+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Constant Contact — email marketing and automation platform built for small businesses and non-profits.

Our take

One of the most established SMB email platforms, Constant Contact offers a clean drag-and-drop builder, a large template library, event management, and live phone support that most competitors have dropped. DB pricing is accurate at $12/mo entry (Lite, 500 contacts); current plans are Lite / Standard / Premium with contact-scaled pricing. The platform's automation is functional but deliberately simple — not a replacement for tools like ActiveCampaign or Klaviyo for complex journeys.

Why we rate it

Decades of deliverability focus, an intuitive builder even first-timers master in minutes, genuine phone support, and solid non-profit discounts make Constant Contact the safe, reliable pick for SMBs not needing complex automation.

The catch

Costs escalate quickly as lists grow (5K contacts on Standard hits $110/mo), automation workflows are limited to three on Standard and only one on Lite, and the landing-page and website tools feel basic versus dedicated builders.

Best for

Small businesses launching their first email marketing program

Non-profits managing donor and volunteer communications

Event-driven businesses using built-in event registration tools

Not good for

E-commerce brands needing deep behavioral automation and product-triggered flows

Fast-growing lists on tight budgets — per-contact costs rise steeply

Teams needing a full CRM or multi-channel marketing orchestration hub

Friction report

Time to value

Fast — drag-and-drop builder and pre-built templates let new users send a first campaign within minutes of signup.

Scale breakpoint

Costs become hard to justify at 10K+ contacts: Standard reaches $160/mo, Premium $230/mo — competitors like Brevo or Mailchimp offer lower rates at that volume.

Walled garden

Moderate — contact lists and campaign data are exportable, but automations, templates, and reporting history are locked to the platform.

A look inside

Frequently Asked Questions

Alternatives

Step up

ActiveCampaign or Klaviyo for multi-step behavioral automation and advanced CRM-style segmentation.

Lighter alternative

Brevo (free up to 300 emails/day) or Mailchimp free plan for very small lists on a zero budget.

Ready to try Constant Contact?

Opens the official site — we may earn a commission if you sign up.