Marketing · Email Marketing

Constant Contact

Email, SMS, social and event marketing platform for small businesses and nonprofits, priced by contact count.

Our take: Constant Contact pairs a drag-and-drop email editor and templates with live phone and chat support on every plan.

Best forSmall business email

ReviewedOct 2026Paid

7.35 criteria · see breakdown

Try ConstantFrom $12/mo (Lite, 500 contacts)

Constant Contact is an email marketing platform for small businesses and nonprofits, with SMS, social posting and event tools. It has no free plan: Lite starts at $12 a month, Standard at $35 and Premium at $80, and the price rises with your number of contacts. You can try it free without a credit card.

The bottom line

The go-to reliable email tool for small business owners who value ease-of-use and real phone support over advanced automation.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.1

7,300+ reviews

Capterra

4.3

2,900+ reviews

Trustpilot

3.9

1,700+ reviews

4.1 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isConstant Contact — email marketing and automation platform built for small businesses and non-profits.

Our takeConstant Contact pairs a drag-and-drop email editor and templates with live phone and chat support on every plan.

Lite suits beginners; Standard adds scheduling, subject-line testing, three automation templates and resends to non-openers; Premium adds unlimited and custom automations, dynamic content and 500 SMS a month. Price depends on plan and contact count, and extra sends beyond your allowance are billed.

Why we rate itDecades of deliverability focus, an intuitive builder even first-timers master in minutes, genuine phone support, and solid non-profit discounts make Constant Contact the safe, reliable pick for SMBs not needing complex automation.

The catchPrices rise with your contact count, sends over the monthly allowance cost $2 per 1,000, and Lite and Standard include only 1 and 3 automation templates.

Best / not good for

Best for

Small businesses launching their first email marketing program
Non-profits managing donor and volunteer communications
Event-driven businesses using built-in event registration tools

Not good for

E-commerce brands needing deep behavioral automation and product-triggered flows
Fast-growing lists on tight budgets — per-contact costs rise steeply
Teams needing a full CRM or multi-channel marketing orchestration hub

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Fast — drag-and-drop builder and pre-built templates let new users send a first campaign within minutes of signup.
Scale breakpoint
Each plan's price steps up with contact count, and send allowances are tied to contacts (10x, 12x or 24x), so large lists cost noticeably more.
Walled garden
Moderate — contact lists and campaign data are exportable, but automations, templates, and reporting history are locked to the platform.

Still a fit?

If none of these block you, try it on the official site.

Try Constant

Constant Contact pricing

Plan	Monthly (from)	12-month prepay (from)	Highlights
Lite	$12/month	$10.20/month	1 user, 1 automation template, basic reporting, sends up to 10x contacts
Standard	$35/month	$29.75/month	3 automation templates, scheduling, A/B subject lines, advanced reporting, sends up to 12x contacts
Premium	$80/month	$68/month	Unlimited automations, dynamic content, 500 SMS/month, priority support, sends up to 24x contacts
Multi-Account	Quote	Quote	For teams that need 5+ accounts

Starting prices from Constant Contact's pricing page, checked 2 October 2026. Your price depends on contact count; extra sends cost $0.002 each. SMS for Lite and Standard starts at $10/month for up to 500 messages (US only). A 30-day money-back guarantee applies to new plans.

A look inside

Frequently Asked Questions

How much does Constant Contact cost?Is Constant Contact free?Does Constant Contact charge overage fees?Does Constant Contact have a nonprofit discount?

How much does Constant Contact cost?

Lite starts at $12 a month, Standard at $35 and Premium at $80 (checked 2 October 2026). Prepaying 12 months lowers these to $10.20, $29.75 and $68. Your price rises with the number of contacts.

Is Constant Contact free?

No. It is a paid platform, but you can start a free trial without a credit card, and new plans have a 30-day money-back guarantee.

Does Constant Contact charge overage fees?

Yes. Each plan has a monthly send limit tied to your contacts. Extra sends cost $0.002 each, or $2 per 1,000 emails.

Does Constant Contact have a nonprofit discount?

Yes. Nonprofits get 20% off when prepaying six months or 30% off when prepaying 12 months. There is no discount on monthly billing.

Constant Contact alternatives

Other email marketing tools from our reviews:

Showing 1–3 of 4

Sources checked October 2, 2026: Constant Contact pricing and FAQ.

Conversion Gems independently reviews every tool.