What is Campaign Monitor and what is it used for?

Campaign Monitor is an email marketing platform that helps businesses create, send, and manage email campaigns. It focuses on delivering professional email marketing experiences to engage audiences and drive conversions.

How does Campaign Monitor simplify email marketing?

Campaign Monitor provides drag-and-drop email builders, customizable templates, automation workflows, and analytics. Users can easily design visually appealing emails, automate sequences, and monitor campaign performance without technical knowledge.

What features does Campaign Monitor offer?

Campaign Monitor offers email templates, automation, A/B testing, segmentation, analytics dashboards, integrations with CRMs and marketing tools, and personalized content options. These features help marketers create targeted campaigns and improve engagement.

Is Campaign Monitor suitable for beginners?

Yes, Campaign Monitor is beginner-friendly. Its intuitive interface, ready-to-use templates, and step-by-step guides make it easy for users with little technical experience to set up and launch effective email campaigns.

Who should use Campaign Monitor and what benefits can they expect?

Campaign Monitor is ideal for marketers, small business owners, e-commerce businesses, and agencies. Users can expect improved email engagement, higher open and click-through rates, effective audience segmentation, actionable analytics, and seamless integration with marketing tools, helping them grow their email list and business efficiently.

Reviewed · Updated 2026-06-19

Campaign Monitor

Campaign Monitor is a robust email marketing platform designed for businesses of all sizes, offering intuitive tools for creating, sending, and tracking engaging email.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Paid

Best for

marketers

Community ratings

4.0/ 5 aggregate · across 3 sources

4.1720+ reviews

Capterra

4.5500+ reviews

Trustpilot

2.7190+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Campaign Monitor — contact-based email marketing platform for SMBs and agencies.

Our take

A well-established email marketing tool offering a polished drag-and-drop builder, visual automation journeys, advanced segmentation, and solid analytics. The DB lists entry price as $9/mo, but current pricing (post-2025 rebrand) starts at $13/mo for up to 500 contacts on the Lite plan — a significant increase. Campaign Monitor is now part of Marigold's SMB-focused portfolio and targets teams that want professional email design without enterprise overhead.

Why we rate it

Campaign Monitor earns its reputation for clean UI and reliable deliverability. The journey builder is genuinely easy to use and the template library is above average. Agencies in particular appreciate multi-client management and white-label options.

The catch

Pricing jumped sharply in the 2025 rebrand — the $9/mo entry point is gone. Lite caps monthly send volume, and advanced features like multivariate testing, engagement segments, and send-time optimization are locked behind Premier (which starts at $171/mo even for tiny lists). No native CRM.

Best for

SMB marketing teams wanting polished, code-free email design

Agencies managing multiple client accounts with white-label needs

E-commerce brands using Shopify or WooCommerce integrations for automated campaigns

Not good for

Budget-conscious senders with growing lists — costs escalate fast vs. competitors

Teams needing built-in CRM or landing-page capabilities without add-ons

High-volume transactional email at scale — dedicated ESP or infrastructure likely cheaper

Friction report

Time to value

Fast: drag-and-drop builder and pre-built templates get a first campaign live in under an hour; onboarding is streamlined.

Scale breakpoint

Per-contact pricing makes costs painful beyond 10K contacts; Essentials/Premier tier jumps catch teams off guard.

Walled garden

Moderate: contacts and templates export cleanly, but automation journeys and segmentation logic are proprietary and require rebuilding on migration.

A look inside

Frequently Asked Questions

Alternatives

Step up

Klaviyo for e-commerce depth or HubSpot Marketing Hub for CRM-native email at scale.

Lighter alternative

Mailchimp Free or Brevo (Sendinblue) for smaller lists at lower cost entry points.

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