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Campaign Monitor

Campaign Monitor is a robust email marketing platform designed for businesses of all sizes, offering intuitive tools for creating, sending, and tracking engaging email.

Our take: A well-established email marketing tool offering a polished drag-and-drop builder, visual automation journeys, advanced segmentation, and solid analytics.

Best formarketers
ReviewedPricing: Paid
6.7 out of 105 criteria · see breakdown
Try CampaignFrom $13/mo (500 contacts, Lite)
The bottom line

Polished, approachable email marketing for SMBs and agencies — but pricing climbs steeply as your list grows.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.1 out of 5
720+ reviews
Capterra
4.5 out of 5
500+ reviews
Trustpilot
2.7 out of 5
190+ reviews

4.0 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isCampaign Monitor — contact-based email marketing platform for SMBs and agencies.
Our takeA well-established email marketing tool offering a polished drag-and-drop builder, visual automation journeys, advanced segmentation, and solid analytics.
Current pricing (post-2025 rebrand) starts at $13/mo for up to 500 contacts on the Lite plan. Campaign Monitor is now part of Marigold's SMB-focused portfolio and targets teams that want professional email design without enterprise overhead.
Why we rate itCampaign Monitor earns its reputation for clean UI and reliable deliverability.
The journey builder is genuinely easy to use and the template library is above average. Agencies in particular appreciate multi-client management and white-label options.
The catchPricing jumped sharply in the 2025 rebrand — the $9/mo entry point is gone.
Lite caps monthly send volume, and advanced features like multivariate testing, engagement segments, and send-time optimization are locked behind Premier (which starts at $171/mo even for tiny lists). No native CRM.

Best / not good for

Best for
  • SMB marketing teams wanting polished, code-free email design
  • Agencies managing multiple client accounts with white-label needs
  • E-commerce brands using Shopify or WooCommerce integrations for automated campaigns
Not good for
  • Budget-conscious senders with growing lists — costs escalate fast vs. competitors
  • Teams needing built-in CRM or landing-page capabilities without add-ons
  • High-volume transactional email at scale — dedicated ESP or infrastructure likely cheaper
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: drag-and-drop builder and pre-built templates get a first campaign live in under an hour; onboarding is streamlined.
  2. Scale breakpoint
    Per-contact pricing makes costs painful beyond 10K contacts; Essentials/Premier tier jumps catch teams off guard.
  3. Walled garden
    Moderate: contacts and templates export cleanly, but automation journeys and segmentation logic are proprietary and require rebuilding on migration.
Still a fit?
If none of these block you, try it on the official site.
Try Campaign

A look inside

Campaign Monitor product screenshot

Frequently Asked Questions

What is Campaign Monitor and what is it used for?

Campaign Monitor is an email marketing platform that helps businesses create, send, and manage email campaigns. It focuses on delivering professional email marketing experiences to engage audiences and drive conversions.

How does Campaign Monitor simplify email marketing?

Campaign Monitor provides drag-and-drop email builders, customizable templates, automation workflows, and analytics. Users can easily design visually appealing emails, automate sequences, and monitor campaign performance without technical knowledge.

What features does Campaign Monitor offer?

Campaign Monitor offers email templates, automation, A/B testing, segmentation, analytics dashboards, integrations with CRMs and marketing tools, and personalized content options. These features help marketers create targeted campaigns and improve engagement.

Is Campaign Monitor suitable for beginners?

Yes, Campaign Monitor is beginner-friendly. Its intuitive interface, ready-to-use templates, and step-by-step guides make it easy for users with little technical experience to set up and launch effective email campaigns.

Who should use Campaign Monitor and what benefits can they expect?

Campaign Monitor is ideal for marketers, small business owners, e-commerce businesses, and agencies. Users can expect improved email engagement, higher open and click-through rates, effective audience segmentation, actionable analytics, and seamless integration with marketing tools, helping them grow their email list and business efficiently.

Alternatives

  • Step up

    Klaviyo for e-commerce depth or HubSpot Marketing Hub for CRM-native email at scale.

  • Lighter alternative

    Mailchimp Free or Brevo (Sendinblue) for smaller lists at lower cost entry points.

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Tags

#EmailMarketing#Automation#Newsletters

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