Conversion GemsConversion Gems

E-commerce platforms

Choose between hosted store builders, self-hosted WooCommerce and simpler shops like Ecwid, then compare the product caps on each entry plan.

Scored by the Conversion Gems editorial team · reviewed June 2026 26 with a free plan · 27 with a free trial · median listed price $24.99/mo
54%of the 48 e-commerce platforms tools we review offer a free plan.
Based on 48 tools in our database, reviewed June 2026.
48 tools
DetailsPricingFree planFree trialBest forReview
Shopify8.4 / 10Paid$29/mo—YesDTC brands and SMBs wanting a fully managed, scalable storefrontReview Shopify
Printify8.1 / 10Freemium$24.99/moYes—Etsy and Shopify sellers launching custom apparel or home goodsReview Printify
WooCommerce8.1 / 10Freemium~$25/moapproximateYes—WordPress site owners wanting unified content + commerceReview WooCommerce
Printful8.0 / 10Freemium$24.99/moYes—Creators and artists launching custom merch stores with zero upfront investmentReview Printful
Kiri Engine7.8 / 10Freemium$6.66/moYes—Hobbyists and indie game devs wanting free photogrammetry without watermarksReview Kiri Engine
Ecwid7.7 / 10Paid$5/mo—YesSmall businesses adding e-commerce to an existing site without rebuildingReview Ecwid
glide7.7 / 10Freemium~$19/moapproximateYesYesTeams building internal dashboards from Google SheetsReview glide
softr7.7 / 10Freemium$49/moYes—Teams building client portals on top of Airtable dataReview softr
Beacons7.6 / 10Freemium$10/moYes—Creators selling digital products or courses directly to fansReview Beacons
Polycam7.6 / 10Freemium$12.50/moYesYesArchitects and real estate agents needing fast spatial documentationReview Polycam
Square Online7.6 / 10Freemium$0.30/moYesYesSmall retailers and boutiques already on Square POSReview Square Online
scenario.gg7.5 / 10Freemium$15/moYesYesGame studios needing on-brand AI art at production scaleReview scenario.gg
Teachable7.5 / 10Paid$29/mo—YesIndependent course creators monetizing expertise with minimal tech setupReview Teachable
Thinkific7.5 / 10Paid$36/mo—YesCoaches and consultants selling structured online coursesReview Thinkific
Fiverr7.4 / 10FreemiumFreeYesYesBuyers needing fast, affordable one-off digital tasks (logos, copy, social graphics)Review Fiverr
LearnDash7.4 / 10Paid$259/yr—YesCourse creators who want full data ownership on WordPressReview LearnDash
Pebblely7.4 / 10Paid$9/mo——E-commerce sellers needing fast, scalable product imageryReview Pebblely
Sellfy7.4 / 10Paid$22/mo—YesSolo digital creators selling files, courses, or memberships under $200k/yrReview Sellfy
Wix eCommerce7.4 / 10Freemium$29/moYes—Design-forward small businesses launching their first online storeReview Wix eCommerce
BigCommerce7.3 / 10Paid$29/mo—YesMid-market retailers needing native B2B, Price Lists, and multi-currency out of the boxReview BigCommerce
Campsite.bio7.3 / 10Freemium$7/moYesYesCreators and influencers needing a branded link page with actionable analyticsReview Campsite.bio
Linktree7.3 / 10Freemium$8/moYes—Social media creators managing multiple content channelsReview Linktree
PatientTrak7.3 / 10Paid$395/mo—YesOutpatient clinics and urgent care centers reducing patient wait timesReview PatientTrak
Contra7.2 / 10Freemium$29/moYes—Freelancers earning $2,000+/month who want to keep every dollar of their rateReview Contra
Shift4Shop7.2 / 10Freemium$29/moYesYesUS merchants wanting enterprise e-commerce features at zero monthly software costReview Shift4Shop
PrestaShop7.1 / 10FreemiumFreeYesYesEuropean and international merchants needing native multi-language and multi-currencyReview PrestaShop
Shopmonkey7.1 / 10Paid$179/mo——Independent auto repair shops wanting a single platform for estimates, invoicing, and CRMReview Shopmonkey
Spocket7.1 / 10Paid$24/mo—YesShopify/WooCommerce sellers targeting US or EU customersReview Spocket
Taplink7.1 / 10Freemium~$3/moapproximateYesYesInstagram and TikTok creators wanting a branded hub from one bio linkReview Taplink
CJ Dropshipping7.0 / 10Freemium~$15.99/moapproximateYes—Beginners launching their first Shopify or WooCommerce dropshipping storeReview CJ Dropshipping
Mokker AI7.0 / 10Freemium$13/moYesYesE-commerce sellers needing product shots without a studioReview Mokker AI
Toptal7.0 / 10Custom~$60/moapproximate—YesCompanies needing senior or specialized freelance talent quicklyReview Toptal
AppFolio Property Manager6.9 / 10Paid~$1.49/moapproximate——Property management companies operating 50–2,000+ residential or mixed-use unitsReview AppFolio Property Manager
productshots.ai6.9 / 10Freemium$9/moYesYesE-commerce catalog teams standardizing product imagery across hundreds of SKUsReview productshots.ai
Squarespace Commerce6.9 / 10Paid$16/mo—YesCreative and lifestyle brands who prioritise design qualityReview Squarespace Commerce
Upwork6.9 / 10Freemium$49.99/moYes—Businesses needing on-demand tech, design, or writing talent without full-time headcountReview Upwork
Podia6.8 / 10Paid$42/mo—YesSolo educators launching their first course or membership siteReview Podia
What is Groomsoft?6.8 / 10Paid$29.95/mo—YesSmall pet grooming salons wanting flat-rate, unlimited-user pricingReview What is Groomsoft?
Bio.fm6.7 / 10Freemium$5/moYes—Musicians and podcasters who need organized, tabbed content sectionsReview Bio.fm
Gumroad6.7 / 10Freemium~$0.50approximateYesYesSolo creators launching a first digital product with no upfront costReview Gumroad
OpenCart6.7 / 10Freemium$59/moYesYesDevelopers and agencies building custom stores for clientsReview OpenCart
Push Health6.7 / 10Paid~$20/moapproximate——Independent physicians adding a virtual, direct-pay practice channelReview Push Health
wellevate6.5 / 10Free TrialFree—YesHealthcare practitioners integrating supplement salesReview wellevate
Freelancer.com6.4 / 10Freemium$0.99/moYes—Clients seeking competitive bids on one-off or fixed-price projectsReview Freelancer.com
Magento (Adobe Commerce)6.4 / 10Custom~$22K/yrapproximate——Enterprise B2B and B2C retailers with complex catalog and pricing logicReview Magento (Adobe Commerce)
booth.ai6.3 / 10Paid$19/mo——Event CreatorsReview booth.ai
EMenuChoice6.3 / 10CustomCustomcontact sales——Senior living and assisted living dining operationsReview EMenuChoice
Cubhub6.1 / 10Custom~$1K/moapproximate——Pediatric home-care agencies operating on Medicaid reimbursementReview Cubhub
Shopify8.4 / 10
Paid · $29/mo · Free trial

DTC brands and SMBs wanting a fully managed, scalable storefront

Printify8.1 / 10
Freemium · $24.99/mo

Etsy and Shopify sellers launching custom apparel or home goods

WooCommerce8.1 / 10
Freemium · ~$25/mo

WordPress site owners wanting unified content + commerce

Printful8.0 / 10
Freemium · $24.99/mo

Creators and artists launching custom merch stores with zero upfront investment

Kiri Engine7.8 / 10
Freemium · $6.66/mo

Hobbyists and indie game devs wanting free photogrammetry without watermarks

Ecwid7.7 / 10
Paid · $5/mo · Free trial

Small businesses adding e-commerce to an existing site without rebuilding

glide7.7 / 10
Freemium · ~$19/mo · Free trial

Teams building internal dashboards from Google Sheets

softr7.7 / 10
Freemium · $49/mo

Teams building client portals on top of Airtable data

Beacons7.6 / 10
Freemium · $10/mo

Creators selling digital products or courses directly to fans

Polycam7.6 / 10
Freemium · $12.50/mo · Free trial

Architects and real estate agents needing fast spatial documentation

Freemium · $0.30/mo · Free trial

Small retailers and boutiques already on Square POS

scenario.gg7.5 / 10
Freemium · $15/mo · Free trial

Game studios needing on-brand AI art at production scale

Teachable7.5 / 10
Paid · $29/mo · Free trial

Independent course creators monetizing expertise with minimal tech setup

Thinkific7.5 / 10
Paid · $36/mo · Free trial

Coaches and consultants selling structured online courses

Fiverr7.4 / 10
Freemium · Free · Free trial

Buyers needing fast, affordable one-off digital tasks (logos, copy, social graphics)

LearnDash7.4 / 10
Paid · $259/yr · Free trial

Course creators who want full data ownership on WordPress

Pebblely7.4 / 10
Paid · $9/mo

E-commerce sellers needing fast, scalable product imagery

Sellfy7.4 / 10
Paid · $22/mo · Free trial

Solo digital creators selling files, courses, or memberships under $200k/yr

Freemium · $29/mo

Design-forward small businesses launching their first online store

BigCommerce7.3 / 10
Paid · $29/mo · Free trial

Mid-market retailers needing native B2B, Price Lists, and multi-currency out of the box

Campsite.bio7.3 / 10
Freemium · $7/mo · Free trial

Creators and influencers needing a branded link page with actionable analytics

Linktree7.3 / 10
Freemium · $8/mo

Social media creators managing multiple content channels

PatientTrak7.3 / 10
Paid · $395/mo · Free trial

Outpatient clinics and urgent care centers reducing patient wait times

Contra7.2 / 10
Freemium · $29/mo

Freelancers earning $2,000+/month who want to keep every dollar of their rate

Shift4Shop7.2 / 10
Freemium · $29/mo · Free trial

US merchants wanting enterprise e-commerce features at zero monthly software cost

PrestaShop7.1 / 10
Freemium · Free · Free trial

European and international merchants needing native multi-language and multi-currency

Shopmonkey7.1 / 10
Paid · $179/mo

Independent auto repair shops wanting a single platform for estimates, invoicing, and CRM

Spocket7.1 / 10
Paid · $24/mo · Free trial

Shopify/WooCommerce sellers targeting US or EU customers

Taplink7.1 / 10
Freemium · ~$3/mo · Free trial

Instagram and TikTok creators wanting a branded hub from one bio link

Freemium · ~$15.99/mo

Beginners launching their first Shopify or WooCommerce dropshipping store

Mokker AI7.0 / 10
Freemium · $13/mo · Free trial

E-commerce sellers needing product shots without a studio

Toptal7.0 / 10
Custom · ~$60/mo · Free trial

Companies needing senior or specialized freelance talent quickly

Paid · ~$1.49/mo

Property management companies operating 50–2,000+ residential or mixed-use units

Freemium · $9/mo · Free trial

E-commerce catalog teams standardizing product imagery across hundreds of SKUs

Paid · $16/mo · Free trial

Creative and lifestyle brands who prioritise design quality

Upwork6.9 / 10
Freemium · $49.99/mo

Businesses needing on-demand tech, design, or writing talent without full-time headcount

Podia6.8 / 10
Paid · $42/mo · Free trial

Solo educators launching their first course or membership site

Paid · $29.95/mo · Free trial

Small pet grooming salons wanting flat-rate, unlimited-user pricing

Bio.fm6.7 / 10
Freemium · $5/mo

Musicians and podcasters who need organized, tabbed content sections

Gumroad6.7 / 10
Freemium · ~$0.50 · Free trial

Solo creators launching a first digital product with no upfront cost

OpenCart6.7 / 10
Freemium · $59/mo · Free trial

Developers and agencies building custom stores for clients

Push Health6.7 / 10
Paid · ~$20/mo

Independent physicians adding a virtual, direct-pay practice channel

wellevate6.5 / 10
Free Trial · Free · Free trial

Healthcare practitioners integrating supplement sales

Freemium · $0.99/mo

Clients seeking competitive bids on one-off or fixed-price projects

Custom · ~$22K/yr

Enterprise B2B and B2C retailers with complex catalog and pricing logic

booth.ai6.3 / 10
Paid · $19/mo

Event Creators

EMenuChoice6.3 / 10
Custom

Senior living and assisted living dining operations

Cubhub6.1 / 10
Custom · ~$1K/mo

Pediatric home-care agencies operating on Medicaid reimbursement

About e-commerce platforms

Compare 48 e-commerce platforms on what it costs to sell online: 26 list a free plan, 27 offer a free trial, and the median paid plan starts at $24.99/mo as listed in our reviews. The first split is hosted versus self-hosted. WooCommerce is a free WordPress plugin, but you pay for hosting (from ~$25/mo) and handle maintenance yourself; Ecwid adds a store to a site you already have, from $5/mo for 10 products. The list also covers print-on-demand services such as Printify and Printful and creator shops such as Beacons, so decide whether you need a full catalog store or a simpler way to sell a few products.

What to compare before you choose

Hosted or self-hosted

WooCommerce gives you full control on WordPress, but our review flags it for non-technical founders who want a zero-maintenance store and for brands that need the platform to handle enterprise PCI compliance. Hosted builders fold hosting, updates and security into the plan price, which is simpler but less flexible.

Catalog caps on entry plans

Cheap plans are usually capped by products, not users: Ecwid's $5/mo Starter plan covers 10 products. Before comparing features, check the product cap, sales channels and payment fees on the plan you would actually use in your first year, not just the headline price.

Your selling model

Match the platform to what you sell. Printful suits creators launching merch with zero upfront investment but not sellers competing on razor-thin margins; Beacons suits creators selling digital products but not stores needing inventory management; Ecwid suits adding a shop to an existing website rather than starting from scratch.

Questions about e-commerce platforms software