AppFolio Property Manager
AppFolio Property Manager is a cloud-based property management software for landlords and property management companies to automate leasing, accounting, maintenance, and resident communications.
Our take: AppFolio covers the core jobs of a property manager in one system: property accounting, marketing and leasing, work orders, inspections and resident and owner portals, plus its Realm-X AI assistant.
AppFolio is cloud property management software that runs accounting, leasing, maintenance and resident communication in one platform, now marketed as the AppFolio Performance Platform. Residential Core is $1.49 per unit a month with a 50-unit minimum, Plus $3.20 and Max $5.00. Minimum spend applies, and AppFolio sells through demos and quotes.
The operational backbone for mid-to-large property management firms that need one platform to run leasing, accounting, and maintenance at scale.
Our score
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Community ratings
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G2
Capterra
Trustpilot4.1 / 5 aggregate · across 3 sources
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it is, and why we rate it
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Our takeAppFolio covers the core jobs of a property manager in one system: property accounting, marketing and leasing, work orders, inspections and resident and owner portals, plus its Realm-X AI assistant.
The catchMinimum spend and unit minimums apply, so small portfolios pay more than the per-unit rate suggests.
Best / not good for
- Property management companies with 50 or more units
- Firms that want accounting, leasing and maintenance in one system
- Operators who want AI help with leasing and resident messages
- Landlords with fewer than 50 units (Core has a 50-unit minimum)
- Teams that want to start without a sales call or quote
- Portfolios outside the United States
Friction report
Trade-offs to know before signing up.
- Time to valueSlow: data migration, onboarding configuration, and staff training are required before the platform delivers full value — expect weeks, not days.
- Scale breakpointMoving from Core to Plus or Max more than doubles the per-unit rate, and each plan has its own minimums.
- Walled gardenModerate: tenant and owner portals, workflows, and reporting live entirely inside AppFolio; data export exists but switching costs are high once residents and owners are onboarded.
AppFolio pricing
| Plan | Price | What's added |
|---|---|---|
| Core (residential) | $1.49 per unit/month, 50-unit minimum | Property accounting and reports, marketing and leasing, work orders, inspections, communication, standard integrations, Realm-X Assistant, standard support |
| Plus (residential or commercial) | $3.20 per unit/month | Affordable and student housing, advanced budgeting, custom fields, Realm-X Flows, premium integrations, read-only API, enhanced support |
| Max (residential or commercial) | $5.00 per unit/month | Leasing CRM, Leasing Signals, read/write API, dedicated customer success management |
| Community associations | $0.85 per unit/month | Platform for community association management |
Per-unit rates from the price data AppFolio publishes on its pricing page, checked 3 October 2026. The visible plan cards ask for a quote and say minimum spend and unit minimums apply. Optional value-added services cost extra.
A look inside
Frequently Asked Questions
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