Conversion GemsConversion Gems

Sales funnel builders

Compare hosted suites like Kajabi and Systeme.io with WordPress plugins like CartFlows for landing pages, checkouts, upsells and, in some cases, course hosting.

Scored by the Conversion Gems editorial team · reviewed June 2026 6 with a free plan · 16 with a free trial · median listed price $59/mo
32%of the 19 sales & funnel builders tools we review offer a free plan.
Based on 19 tools in our database, reviewed June 2026.
19 tools
DetailsPricingFree planFree trialBest forReview
Kajabi7.7 / 10Paid$71/mo—YesOnline course creators and educators monetising expertiseReview Kajabi
CartFlows7.6 / 10Freemium$189/yrYes—WooCommerce store owners aiming to increase average order valueReview CartFlows
OptimizePress7.6 / 10Paid$129/yr——WordPress course creators and coaches launching digital productsReview OptimizePress
SpotOn POS7.5 / 10Freemium$55/moYesYesIndependent and multi-unit restaurant operators wanting an all-in-one stackReview SpotOn POS
Systeme.io7.4 / 10Freemium$17/moYesYesCourse creators and coaches launching digital productsReview Systeme.io
SamCart7.3 / 10Paid$59/mo—YesDigital product and course creators optimizing checkout conversionReview SamCart
CloudFunnel7.2 / 10Paid~$5.58/moapproximate—YesSolopreneurs and bloggers launching their first sales funnelsReview CloudFunnel
GoHighLevel7.2 / 10Paid$97/mo—YesMarketing agencies managing 5+ client accountsReview GoHighLevel
Sellix7.2 / 10FreemiumFreeYesYesDigital product sellers wanting free storefront infrastructureReview Sellix
PayKickstart7.1 / 10Paid$99/mo—YesDigital product and online course creators with affiliate programsReview PayKickstart
GetResponse Funnels6.9 / 10Freemium$59/moYesYesDigital product sellers who need email + funnels in one billReview GetResponse Funnels
ClickFunnels6.8 / 10Paid$81/mo—YesDigital product and course creators running structured offer funnelsReview ClickFunnels
Groove.cm6.7 / 10Freemium$497/yrYesYesBootstrapped creators and solopreneurs launching without upfront software costReview Groove.cm
Kartra6.7 / 10Paid$59/mo—YesOnline course creators and coaches consolidating tool stacksReview Kartra
Thrive Themes6.7 / 10Paid$299/yr——WordPress marketers who want a single subscription covering page building, leads, and CROReview Thrive Themes
Builderall6.6 / 10Paid$17.90/mo—YesSolopreneurs replacing multiple SaaS subscriptions on a tight budgetReview Builderall
Heartland POS6.6 / 10Paid$89/mo—YesRestaurant and hospitality operators needing kitchen-display and table-managementReview Heartland POS
WishTender6.5 / 10Free TrialSee pricing—YesContent creatorsReview WishTender
zbspos6.4 / 10CustomCustomcontact sales—YesIndependent restaurants needing a full-stack POS with online ordering and KDSReview zbspos
Kajabi7.7 / 10
Paid · $71/mo · Free trial

Online course creators and educators monetising expertise

CartFlows7.6 / 10
Freemium · $189/yr

WooCommerce store owners aiming to increase average order value

Paid · $129/yr

WordPress course creators and coaches launching digital products

SpotOn POS7.5 / 10
Freemium · $55/mo · Free trial

Independent and multi-unit restaurant operators wanting an all-in-one stack

Systeme.io7.4 / 10
Freemium · $17/mo · Free trial

Course creators and coaches launching digital products

SamCart7.3 / 10
Paid · $59/mo · Free trial

Digital product and course creators optimizing checkout conversion

CloudFunnel7.2 / 10
Paid · ~$5.58/mo · Free trial

Solopreneurs and bloggers launching their first sales funnels

GoHighLevel7.2 / 10
Paid · $97/mo · Free trial

Marketing agencies managing 5+ client accounts

Sellix7.2 / 10
Freemium · Free · Free trial

Digital product sellers wanting free storefront infrastructure

PayKickstart7.1 / 10
Paid · $99/mo · Free trial

Digital product and online course creators with affiliate programs

Freemium · $59/mo · Free trial

Digital product sellers who need email + funnels in one bill

ClickFunnels6.8 / 10
Paid · $81/mo · Free trial

Digital product and course creators running structured offer funnels

Groove.cm6.7 / 10
Freemium · $497/yr · Free trial

Bootstrapped creators and solopreneurs launching without upfront software cost

Kartra6.7 / 10
Paid · $59/mo · Free trial

Online course creators and coaches consolidating tool stacks

Paid · $299/yr

WordPress marketers who want a single subscription covering page building, leads, and CRO

Builderall6.6 / 10
Paid · $17.90/mo · Free trial

Solopreneurs replacing multiple SaaS subscriptions on a tight budget

Paid · $89/mo · Free trial

Restaurant and hospitality operators needing kitchen-display and table-management

WishTender6.5 / 10
Free Trial · Free trial

Content creators

zbspos6.4 / 10
Custom · Free trial

Independent restaurants needing a full-stack POS with online ordering and KDS

About sales funnel builders

These 19 tools build the pages between an ad or email and the payment: landing pages, checkouts, order bumps and upsells, and in several cases course hosting and email. Pricing is mostly flat, but billing terms vary. Systeme.io has a free plan with paid plans from $17/mo; Kajabi starts at $71/mo on annual billing ($89/mo monthly); the WordPress plugins CartFlows (paid from $189/yr) and OptimizePress (from $129/yr for 1 site) bill yearly. 16 of the 19 offer a free trial but only 6 have a free plan, and the median listed monthly price is $59/mo.

What to compare before you choose

Hosted suite or WordPress plugin

CartFlows and OptimizePress run inside WordPress (CartFlows needs WooCommerce) and bill yearly, so they cost less but you manage hosting and updates. Kajabi, Systeme.io, SamCart and GoHighLevel are hosted, bundling hosting into a monthly fee. Choose based on whether you already run a WordPress site.

What the funnel sells

Course creators need lessons and member areas (Kajabi, Systeme.io); product sellers need checkout optimization and upsells (SamCart, CartFlows); agencies need multi-client accounts (GoHighLevel, best for agencies managing 5+ clients). SamCart's review flags large physical catalogs, and GoHighLevel's flags solo freelancers who need only 1 or 2 features.

Annual price vs monthly price

Many vendors quote annual billing first. Kajabi is $71/mo on annual billing but $89/mo monthly; SamCart is $59/mo annually or $79/mo monthly. If you are testing an offer, compare monthly rates, and check whether split testing is included: Systeme.io's review flags marketers needing sophisticated A/B testing.

Questions about sales & funnel builders software