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E-Commerce · Sales & Funnel Builders

Kajabi

Kajabi is an all-in-one platform designed for knowledge entrepreneurs to create, market, and sell online courses.

Our take: Kajabi is the benchmark all-in-one creator platform, bundling course hosting, community, email marketing, sales funnels, and payments under a single login.

Best foronline courses
ReviewedPricing: Paid
7.7 out of 105 criteria · see breakdown
Try KajabiFrom $71/mo (annual) or $89/mo monthly
The bottom line

The premium all-in-one choice for serious creators who want zero tool-stacking headaches.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.1 out of 5
90+ reviews
Trustpilot
3.5 out of 5
2,300+ reviews

3.5 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isKajabi — all-in-one platform for selling online courses, coaching, and digital products.
Our takeKajabi is the benchmark all-in-one creator platform, bundling course hosting, community, email marketing, sales funnels, and payments under a single login.
Kajabi restructured pricing in early 2026; the Starter plan now opens at $89/mo ($71/mo billed annually). The old Basic-tier price of $149/mo is no longer current. 'E-commerce Platforms' is a valid category but undersells its creator-economy positioning.
Why we rate itKajabi eliminates tool sprawl at every stage of a creator business: one platform handles course delivery, drip content, community, email sequences, checkout, and analytics.
The polish and uptime reliability justify the premium for creators generating real revenue.
The catchHigh base price with no free tier, punishing contact caps on lower plans, and a 5% third-party processor surcharge on Starter — total cost of ownership can surprise fast-growing creators.

Best / not good for

Best for
  • Online course creators and educators monetising expertise
  • Coaches selling programs bundled with community access
  • Digital entrepreneurs consolidating multiple SaaS tools into one
Not good for
  • Beginners on tight budgets — no free tier and steep entry price
  • Large enterprises needing deep CRM, ERP, or B2B integrations
  • Creators who only need a simple storefront or landing page
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: guided onboarding is polished, but configuring a full course, email sequence, and checkout funnel realistically takes several hours.
  2. Scale breakpoint
    Contact limits bite early — upgrading from Starter (250 contacts) to Basic (2,500) doubles the monthly price; Growth jumps again for 25k contacts.
  3. Walled garden
    High: courses, community, emails, and payments are tightly coupled inside Kajabi; migrating content and members to another platform requires significant manual re-build.
Still a fit?
If none of these block you, try it on the official site.
Try Kajabi

A look inside

Kajabi product screenshot

Frequently Asked Questions

What is Kajabi and what does it do?

Kajabi is an all-in-one online business platform designed to help entrepreneurs and creators build, market, and sell digital products and online courses. It combines website building, course hosting, email marketing, and payment processing in one platform, making it easy to run an online business without multiple tools.

How does Kajabi simplify online business management?

Kajabi allows users to create websites, design online courses, manage memberships, and automate marketing campaigns from a single platform. This reduces the need for multiple software subscriptions and simplifies workflow for creators and entrepreneurs.

What features does Kajabi offer for creators and businesses?

Kajabi offers features such as course creation tools, website builder, email marketing automation, landing pages, membership sites, payment processing, analytics, and pipeline management. These features enable users to sell digital products, engage their audience, and track business performance effectively.

Can Kajabi integrate with other tools and platforms?

Yes — Kajabi integrates with tools like Zapier, Stripe, PayPal, Mailchimp, and Google Analytics, allowing users to connect workflows, accept payments, and enhance marketing efforts across platforms.

Who should use Kajabi and what benefits can they expect?

Kajabi is ideal for course creators, coaches, entrepreneurs, and digital product sellers. Users can expect streamlined business management, simplified course delivery, automated marketing, seamless payment processing, and actionable analytics, making it easier to grow and scale an online business.

Alternatives

  • Step up

    Kajabi Pro ($499/mo) for 100k contacts and 26 admin seats; or custom enterprise agreements for larger operations.

  • Lighter alternative

    Teachable or Thinkific for creators who only need course hosting at a significantly lower price point.

Showing 1–2 of 2

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Tags

#OnlineCourses#Funnels#Marketing

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