What is CartFlows and what is it used for?

CartFlows is a WordPress sales funnel plugin designed to help businesses create high-converting checkout flows and sales funnels. It is commonly used to optimize the customer journey from landing page to purchase, improving conversion rates and sales performance.

How does CartFlows improve the checkout experience?

CartFlows improves the checkout experience by allowing users to customize checkout pages, reduce friction, and streamline the buying process. Features like one-page checkouts and optimized flow structures help minimize cart abandonment and encourage completed purchases.

Is CartFlows suitable for beginners?

Yes, CartFlows is beginner-friendly and offers pre-built funnel templates that make setup easy. Users can quickly launch optimized funnels without advanced technical knowledge, while still having flexibility for customization.

Can CartFlows work with popular page builders and eCommerce tools?

CartFlows integrates smoothly with WordPress page builders and eCommerce platforms, making it easy to design funnels that match your brand. This flexibility allows users to create professional-looking sales experiences without coding.

Who should use CartFlows and what benefits does it offer?

CartFlows is ideal for online businesses, course creators, coaches, and eCommerce store owners. It helps increase conversions, improve checkout performance, boost average order value, and deliver a smoother, more effective sales process.

Reviewed · Updated 2026-06-19

CartFlows

A powerful WordPress plugin designed to optimize WooCommerce stores by enabling the creation of high-converting sales funnels.

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try CartFlows

Pricing

Paid

Best for

WooCommerce store owners

Community ratings

4.0/ 5 aggregate · across 1 source

Trustpilot

4.060+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

CartFlows — WordPress/WooCommerce sales funnel builder plugin.

Our take

CartFlows is the dominant WooCommerce funnel plugin for WordPress, offering one-click upsells, order bumps, A/B testing, and checkout optimisation without leaving your own stack. A genuinely useful free tier lives on WordPress.org; paid plans now start at $189/yr for the Plus tier (10 sites) — the DB entry of $199/yr reflects the older CartFlows Suite bundle price, not the current standalone entry. The hard WooCommerce dependency is the chief constraint: non-WordPress sellers should look elsewhere.

Why we rate it

Unmatched depth for WooCommerce funnel workflows — order bumps, upsells, A/B testing, and major page-builder compatibility (Elementor, Beaver Builder, Divi, Gutenberg) all in one plugin at a fraction of hosted funnel platform costs.

The catch

Locked to WordPress + WooCommerce; sellers on non-WP platforms or digital-only merchants without WooCommerce should look elsewhere entirely.

Best for

WooCommerce store owners aiming to increase average order value

Digital course creators using a WordPress LMS + WooCommerce stack

Marketers who need A/B-tested checkout funnels hosted on their own server

Not good for

Non-WordPress or non-WooCommerce businesses

SaaS or subscription products needing a built-in CRM and email automation

Sellers wanting a fully hosted, zero-maintenance funnel platform

Friction report

Time to value

Moderate: WooCommerce must already be configured; with that in place, first funnel goes live in under an hour using pre-built templates.

Scale breakpoint

Site licence caps (10 or 30) raise costs for agencies managing many client stores; jumping from Plus to Pro doubles the annual spend.

Walled garden

Low: all data stays on your own WordPress server; WooCommerce's native export tools remain fully accessible.

A look inside

Frequently Asked Questions

Alternatives

Step up

FunnelKit (formerly WooFunnels) for deeper CRM, email automation, and subscription management.

Lighter alternative

WooCommerce default checkout for teams that don't yet need dedicated funnel optimisation.

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