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FunnelKit

WordPress plugin suite for WooCommerce stores: custom checkouts, upsells, order bumps and email/SMS automations. Free plugin; paid from $129/yr.

Our take: FunnelKit keeps funnels, checkout and follow-up email inside WordPress, which suits WooCommerce stores that do not want a separate hosted funnel tool.

Best forWooCommerce checkout funnels
ReviewedPricing: Freemium
7.3 out of 105 criteria · see breakdown
Try FunnelKitFree Lite plugin; Basic $129/year

FunnelKit (formerly WooFunnels) is a WordPress plugin suite that gives WooCommerce stores custom checkouts, one-click upsells, order bumps and email and SMS automations. A free Lite plugin is on WordPress.org. Paid bundles cost $129 to $599 a year at full price, with lower first-year introductory offers.

FunnelKit was called WooFunnels

FunnelKit's own announcement says WooFunnels was renamed FunnelKit, and its Autonami plugin became FunnelKit Automations, after Automattic said it reserves the word Woo as its trademark. Older tutorials and reviews may use the old names.

Checked October 4, 2026
The bottom line

A solid pick for WooCommerce stores that want upsells and email automation in one plugin suite; budget for the full renewal price.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA WordPress and WooCommerce plugin suite for custom checkouts, upsells, order bumps and email or SMS automations.
Our takeFunnelKit keeps funnels, checkout and follow-up email inside WordPress, which suits WooCommerce stores that do not want a separate hosted funnel tool.
Read the pricing page carefully: the big numbers are first-year offers and renewals cost the full price. Most stores that want upsells need at least Plus, and the automation CRM starts at Professional.
Why we rate itIt packs checkout customization, upsells and an email and SMS CRM into WordPress, with a free plugin to test first.
The catchRenewals cost the full price, roughly double the first-year offer on most bundles.

Best / not good for

Best for
  • WooCommerce stores adding upsells and order bumps
  • Stores that want email and SMS automation inside WordPress
  • Agencies managing many WooCommerce sites
Not good for
  • Stores not built on WordPress and WooCommerce
  • Sellers who want a hosted, all-in-one funnel platform
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    An hour or two: install the plugin, import a checkout template and set up your first upsell.
  2. Scale breakpoint
    Basic covers 1 site and lacks upsells; growing stores move to Plus or Professional, and agencies to the 30-site Elite plan.
  3. Walled garden
    Low: it runs on your own WordPress site and connects to Zapier and webhooks on Professional and above.
Still a fit?
If none of these block you, start on the free plan.
Try FunnelKit

FunnelKit plans and prices

PlanRegular priceFirst-year offerSitesWhat it adds
LiteFree--Funnel pages, custom checkout, field editor
Basic$129/year$99.501Checkout tools, slide cart, abandoned cart recovery
Plus$299/year$149.502Unlimited funnels, upsells, order bumps, A/B tests
Professional$399/year$199.503Email and SMS automations, CRM, broadcasts
Elite$599/year$299.5030Everything in Professional for more sites
Automations$149/year$99.501Automations CRM only
Automations + Funnels$399/year$199.503Automations plus checkout and funnels

From FunnelKit's pricing page and WordPress.org listing, checked 4 October 2026. First-year prices are an introductory offer; FunnelKit says all renewals are at full price.

Frequently Asked Questions

Is FunnelKit free?

There is a free Lite plugin on WordPress.org with funnel pages, custom checkout pages, a checkout field editor and thank-you pages. One-click upsells, order bumps and A/B testing need a paid plan (checked 4 October 2026).

How much does FunnelKit cost?

Regular yearly prices are Basic $129 (1 site), Plus $299 (2 sites), Professional $399 (3 sites) and Elite $599 (30 sites). The pricing page shows lower first-year introductory offers ($99.50 to $299.50), and FunnelKit says renewals are at full price (checked 4 October 2026).

Is FunnelKit the same as WooFunnels?

Yes. WooFunnels was renamed FunnelKit, and its Autonami automation plugin became FunnelKit Automations, after Automattic said it reserves the word Woo as its trademark.

Does FunnelKit offer refunds?

FunnelKit offers a 14-day money-back guarantee on paid plans, and you can change plans or cancel at any time.

Which page builders work with FunnelKit?

The WordPress.org listing names Elementor, Divi, Oxygen, Gutenberg and Bricks, with other builders supported through shortcodes.

Where do I log in to my FunnelKit account?

Conversion Gems is a review site. FunnelKit account and license management is at myaccount.funnelkit.com; the plugins themselves run inside your WordPress admin.

FunnelKit alternatives

Other ways to build WooCommerce and WordPress funnels:

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Sources checked October 4, 2026: FunnelKit pricing, FunnelKit home page, FunnelKit on WordPress.org, WooFunnels is now FunnelKit.

Conversion Gems independently reviews every tool.

Tags

#FunnelKit#WooCommerce#SalesFunnels#WordPress

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