Brevo (formerly Sendinblue)
Sendinblue, now rebranded as Brevo, is an all-in-one digital marketing platform designed to help businesses build and grow customer relationships.
Our take: Brevo covers email marketing, automation, transactional email, SMS, WhatsApp, chat and a sales CRM in one account.
Brevo, formerly Sendinblue, is a marketing platform for email campaigns, automation, transactional email, SMS and WhatsApp, with a sales CRM. The free plan sends up to 300 emails a day with no credit card. Paid plans start at $9 a month for Starter and $18 a month for Standard, and the price rises with your monthly email volume.
Sendinblue renamed itself Brevo. sendinblue.com now redirects to brevo.com, and some Brevo group companies are still registered under the Sendinblue name. Accounts, plans and features are managed at brevo.com.
The most cost-effective all-in-one email + CRM platform for SMBs that send at high contact volume but moderate frequency.
Our score
Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.
Community ratings
Shown for context only. Our score is independent.
G2
Capterra
Trustpilot4.3 / 5 aggregate · across 3 sources
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it is, and why we rate it
One line each. Open a row for detail.
Our takeBrevo covers email marketing, automation, transactional email, SMS, WhatsApp, chat and a sales CRM in one account.
Why we rate itFew platforms at this price point bundle email marketing, automation, transactional email, CRM, SMS, and WhatsApp under one roof.
The catchPrices climb with email volume, and the step from Standard to Professional ($499/month and up) is large.
Best / not good for
- SMBs needing email, CRM, and transactional email in one platform
- E-commerce stores with large contact lists and moderate monthly send volumes
- Teams that run SMS or WhatsApp campaigns alongside email marketing
- Teams that need a large design template marketplace
- Senders who need WhatsApp or push on a small budget (Professional only)
- Anyone who wants an email-only tool with the fewest settings
Friction report
Trade-offs to know before signing up.
- Time to valueModerate: first campaign can launch within an hour; mastering automation workflows and CRM setup takes several sessions.
- Scale breakpointPlan prices rise with monthly email volume, and multichannel features such as WhatsApp and push need Professional ($499/month and up).
- Walled gardenModerate: contact data is exportable and the API is open, but automation workflows and transactional templates are native-only and require rebuilding on migration.
Brevo pricing
| Plan | Monthly billing | Yearly billing | Includes |
|---|---|---|---|
| Free | $0 | $0 | Up to 300 emails a day, no credit card |
| Starter | From $9/month | From $96.96/year | From 5,000 emails a month, no Brevo logo, Sales Essentials |
| Standard | From $18/month | From $194.04/year | Marketing automation, A/B testing, heatmaps and device reports, 1 landing page |
| Professional | From $499/month | From $5,388.96/year | From 150,000 emails a month, WhatsApp, popups, web and mobile push, 10 seats |
| Enterprise | Quote | Quote | For 1M+ contacts: SSO, dedicated IP, custom data integrations, tailored onboarding |
From brevo.com/pricing (USD prices in the page's own plan data), checked 3 October 2026. These are entry prices; each plan costs more as monthly email volume rises. Yearly billing saves about 10%. SMS credits are sold separately.
A look inside
Frequently Asked Questions
Is Sendinblue now Brevo?
Is Brevo free?
How much does Brevo cost?
Can I send transactional emails with Brevo?
Brevo (formerly Sendinblue) alternatives
Other email marketing platforms from our reviews:
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