E-Commerce · Conversion Optimization (CRO)

SurveySparrow

SurveySparrow is survey and feedback software with chat-style surveys, NPS and CSAT tools and AI analysis, for customer experience and research teams.

Our take: SurveySparrow covers more than a form builder: chat-like surveys, SMS and WhatsApp sending, AI follow-ups and sentiment analysis all sit in one product.

Best forConversational surveys
ReviewedPricing: Freemium
Try SurveySparrowFree; paid from $19/mo billed yearly

SurveySparrow is survey and feedback software for customer experience, product and research teams, known for chat-style surveys sent by email, SMS or WhatsApp. A limited free plan and a 14-day trial are available; paid plans start at $19 a month billed yearly, and there is no monthly billing.

The bottom line

Strong for ongoing feedback programs if you can commit to quarterly or yearly billing.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra
4.4 out of 5
120+ reviews
Trustpilot
4.0 out of 5
750+ reviews

4.1 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA survey and customer feedback platform built around chat-style surveys and NPS/CSAT programs.
Our takeSurveySparrow covers more than a form builder: chat-like surveys, SMS and WhatsApp sending, AI follow-ups and sentiment analysis all sit in one product.
The pricing needs a careful read. There is no monthly plan, the yearly Starter and Business prices were shown as a sale, and Basic and Starter include a single user, with each extra seat at $49 a month. For a recurring CX program it is good value at the yearly rates; for a one-off survey it is a commitment.
Why we rate itWide distribution channels, named AI analysis features and workflows at mid-tier prices.
The catchNo monthly billing, one user on the lower plans, and sale prices that may not match renewal.

Best / not good for

Best for
  • CX teams running NPS and CSAT programs
  • Businesses surveying by SMS or WhatsApp
  • Teams that want AI theme and sentiment analysis
Not good for
  • One-off surveys with month-to-month billing
  • Large teams on a budget, given $49 per extra user
  • Buyers needing HIPAA below Enterprise
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Self-serve signup with templates; a first survey can go out the same day.
  2. Scale breakpoint
    A second user on Basic or Starter, or needs like HIPAA and key driver analysis, push costs up or to Enterprise.
  3. Walled garden
    Low to medium: webhooks, Zapier and CRM integrations export responses.

SurveySparrow plans and pricing (billed yearly)

PlanPrice per monthResponsesUsers
Free$075 per quarter; 3 active surveys1
Basic$192,5001
Starter$49 regular (limited-time offer $39)15,0001
Business$99 regular (limited-time offer $79)36,0003
EnterpriseQuote-basedCustom3+

From SurveySparrow's pricing page, checked 4 October 2026. Prices are per month billed yearly; quarterly billing is also offered with lower response tiers. There is no monthly billing. Extra users cost $49 a month each. The free plan's response limit appears as 75 per quarter in the plan table and 50 per month in an FAQ.

Frequently Asked Questions

How much does SurveySparrow cost?

Billed yearly, Basic is $19 a month (2,500 responses, 1 user), Starter $49 a month and Business $99 a month; when we checked, Starter and Business were on a limited-time offer of $39 and $79. Enterprise is quote-based. Quarterly billing is also available (checked 4 October 2026).

Is SurveySparrow free?

There is a forever-free plan with 3 active surveys, 10 questions per survey and 75 responses per quarter; an FAQ on the same pricing page says 50 responses a month, so confirm in your account. A 14-day trial of Business features needs no credit card (checked 4 October 2026).

Can I pay for SurveySparrow monthly?

No. SurveySparrow's pricing FAQ says you can pay quarterly or opt for annual billing. You can cancel at any time, effective at the end of the current billing cycle.

Is SurveySparrow an IT company?

SurveySparrow is a software company that sells a cloud survey and customer experience platform. Its website lists an address in San Francisco, California.

Does SurveySparrow offer discounts?

Its pricing page lists offers for startups ($500 for $2,000 in credit), students (50% off) and NGOs (15% off). These are offers, so check the terms before you buy.

SurveySparrow alternatives

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Conversion Gems independently reviews every tool.

Tags

#SurveySoftware#CustomerFeedback#NPS