E-Commerce · Conversion Optimization (CRO)

Wufoo

SurveyMonkey's no-code online form builder for registrations, orders, payments and surveys, with a small free plan and paid tiers by entry volume.

Our take: Wufoo does the basics without fuss: pick a template, add fields and rules, embed the form, and read the entries in its reports.

Best forSimple forms with payments
ReviewedPricing: Freemium
Try WufooFree; paid from $16.25/mo billed yearly

Wufoo is SurveyMonkey's no-code form builder for registrations, orders, payments and surveys. The free plan covers 5 forms and 100 entries a month; paid plans cost $22 to $286 a month billed monthly, or $195 to $2,523 a year.

The bottom line

Good for simple forms and payments at modest volume; check entry limits first.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra
4.4 out of 5
220+ reviews

4.4 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isSurveyMonkey's classic no-code form builder, priced by monthly entries, forms and users.
Our takeWufoo does the basics without fuss: pick a template, add fields and rules, embed the form, and read the entries in its reports.
The limits shape the decision. The free plan is a trial in practice at 100 entries a month, payments start on Professional, and overages cost $0.05 per entry. Support is email only on weekdays, which matters if a form breaks during an event.
Why we rate itIt is quick to learn, covers payments and file uploads, and has a REST API and mainstream integrations.
The catchThe free plan is capped at 100 entries a month, payments need Professional, and support is weekday email only.

Best / not good for

Best for
  • Event and class registrations
  • Simple order forms with payment
  • Nonprofits collecting applications
Not good for
  • High-volume collection on a tight budget
  • Teams that need phone or live chat support
  • Conversational or quiz-style forms
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Low: start from a template and embed a form in minutes.
  2. Scale breakpoint
    Entry caps (1,000 on Starter, 5,000 on Professional) push growing forms to the next tier or into overage fees.
  3. Walled garden
    Low: export entries, REST API and integrations with Salesforce, Mailchimp and Google Sheets.

Wufoo pricing

PlanBilled monthlyBilled yearlyEntries per monthFormsUsersFile storage
Free$0$010051None
Starter$22/month$195/year ($16.25/month)1,0001011GB
Professional$45/month$399/year ($33.25/month)5,000Unlimited55GB
Advanced$113/month$999/year ($83.25/month)25,000Unlimited2010GB
Ultimate$286/month$2,523/year ($210.25/month)200,000Unlimited6020GB

From Wufoo's pricing page, checked 4 October 2026. Payments, field encryption and password protection start on Professional. Paid plans pay $0.05 per entry over the monthly limit; free forms are deactivated once they pass 100 entries in a month.

Frequently Asked Questions

What is Wufoo?

Wufoo is an online form builder owned by SurveyMonkey. It lets you create registration, contact, order and survey forms without code, store the entries, and connect them to other tools.

Is Wufoo free?

There is a free plan with 5 forms, 100 entries a month, 10 fields per form and 1 user (checked 4 October 2026). Wufoo says free forms are deactivated once they exceed the monthly entry limit. File storage and payments need a paid plan.

How much does Wufoo cost?

Billed monthly, Starter is $22, Professional $45, Advanced $113 and Ultimate $286 a month. Billed yearly, they cost $195, $399, $999 and $2,523 a year, which Wufoo shows as $16.25 to $210.25 a month (checked 4 October 2026). Paid plans pay $0.05 for each entry over the monthly limit.

Is Wufoo owned by SurveyMonkey?

Yes. Wufoo's site carries the Wufoo by SurveyMonkey logo, and its footer names SurveyMonkey Inc. as the copyright holder.

Is Wufoo secure?

Wufoo says all forms are hosted on 256-bit SSL encrypted pages and offers captcha on every plan. Field encryption and password-protected forms start on the Professional plan.

Where do I log in to Wufoo?

Conversion Gems is a review site, so you cannot sign in here. Wufoo's own login link goes to https://secure.wufoo.com/login/.

Wufoo alternatives

Other form builders in our directory:

Sources checked October 4, 2026: Wufoo pricing, Wufoo homepage, Wufoo integrations.

Conversion Gems independently reviews every tool.

Tags

#FormBuilder#OnlineForms#NoCode