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SurveyMonkey

An always-on insights platform that helps teams create surveys, collect responses, and turn data into actionable decisions.

Our take: SurveyMonkey offers a robust suite of tools for survey creation and analysis, catering to both individual users and teams.

Best forMarketers, HR professionals, and researchers who need a reliable, scalable survey platform to collect and analyze feedback from customers, employees, or target audiences
ReviewedPricing: Freemium
7.9 out of 105 criteria · see breakdown
Try SurveyMonkeyFree tier; paid plans from $39/mo
The bottom line

A versatile survey platform suitable for various users, with scalable plans to meet diverse needs.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.4 out of 5
23,000+ reviews
Capterra
4.6 out of 5
10,000+ reviews
Trustpilot
2.9 out of 5
1,000+ reviews

4.4 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isSurveyMonkey — a comprehensive online survey platform for creating, distributing, and analyzing surveys.
Our takeSurveyMonkey offers a robust suite of tools for survey creation and analysis, catering to both individual users and teams.
While the free tier provides basic functionality, advanced features and higher response limits are available in paid plans, which require annual billing for the best rates.
Why we rate itSurveyMonkey's extensive template library and AI-assisted survey creation streamline the survey process, making it accessible for users of varying expertise.
The catchAdvanced features and higher response limits are locked behind higher-tier plans, which require annual billing for the best rates.

Best / not good for

Best for
  • Marketers conducting customer research
  • HR professionals gathering employee feedback
  • Academic researchers collecting data
Not good for
  • Users needing extensive free features
  • Small teams unwilling to commit to annual billing
  • Organizations requiring unlimited responses without additional costs
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: Users can create and distribute surveys quickly using pre-built templates and AI assistance.
  2. Scale breakpoint
    Response limits and per-user pricing can become costly for large-scale surveys or organizations.
  3. Walled garden
    Moderate: While offering integrations, some advanced features are exclusive to higher-tier plans, potentially limiting flexibility.
Still a fit?
If none of these block you, start on the free plan.
Try SurveyMonkey

Frequently Asked Questions

Does SurveyMonkey offer a free plan?

Yes. The Basic plan is free and lets you create unlimited surveys. However, you can only view up to 25 responses per survey on the free tier. Upgrading to a paid plan removes this cap and unlocks advanced features.

What is the pricing structure for paid plans?

SurveyMonkey offers individual paid plans (Standard, Advantage, Premier) and team plans (Team Advantage, Team Premier) that require a minimum of three users and are billed annually. Enterprise pricing is custom. There is no unlimited free trial, but the free Basic plan lets you explore the core product before committing.

What integrations does SurveyMonkey support?

SurveyMonkey integrates with 200+ tools including Salesforce, HubSpot, Microsoft Teams, Slack, Zoom, Google Workspace, Marketo, and more — making it easy to push survey data into the workflows your team already uses.

Can SurveyMonkey be used for market research with external audiences?

Yes. SurveyMonkey provides access to its own global audience panel of over 335 million respondents across 130+ countries, which can be targeted by demographics, industry, geography, and other criteria. This makes it suitable for both internal feedback and external market research.

Is SurveyMonkey suitable for enterprise teams?

Absolutely. The Enterprise plan supports 5+ users and includes features like SSO, enhanced data governance, centralized billing, custom security configurations, and dedicated support — making it a strong fit for large organizations with compliance requirements.

Alternatives

  • Step up

    Qualtrics for advanced enterprise-level survey solutions.

  • Lighter alternative

    Google Forms for basic, free survey creation.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#surveys#market research#customer feedback

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