SEO & Growth · Brand Monitoring

Red Points

Protects intellectual property, detects counterfeits, and manages brand enforcement.

Our take: Red Points is an enterprise-grade brand protection suite trusted by 1,300+ brands, offering unlimited automated takedowns across 5,000+ marketplaces, social channels, domains, and video platforms.

Best forBrand protection managers
ReviewedPricing: Free Trial
Try RedCustom pricing (quote-based, all plans)
The bottom line

The go-to automated brand protection platform for mid-market and enterprise brands serious about removing counterfeits and IP infringements at scale.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.8 out of 5
50+ reviews
Trustpilot
1.3 out of 5
60+ reviews

2.9 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isRed Points — AI-powered brand protection platform for detecting and removing counterfeits, piracy, and IP infringements online.
Our takeRed Points is an enterprise-grade brand protection suite trusted by 1,300+ brands, offering unlimited automated takedowns across 5,000+ marketplaces, social channels, domains, and video platforms.
It is a dedicated brand-protection and IP-enforcement platform. The listed $295/mo entry price and 'Free Trial' tier are also incorrect: Red Points uses fully custom, quote-based pricing with no public rates and no advertised free trial.
Why we rate itRed Points earns high marks for its breadth of coverage (240+ countries, 5,000+ marketplaces), its AI Copilot trained on proprietary enforcement data, and a fully managed service model that removes operational burden from brand teams.
The Revenue Recovery Program is a genuine differentiator with no upfront litigation cost.
The catchOpaque, quote-only pricing makes budgeting difficult and can mean sticker shock for smaller brands.
The platform is not self-serve — onboarding and strategy are mediated through a dedicated customer success team, so speed-to-coverage depends on their bandwidth.

Best / not good for

Best for
  • Mid-market and enterprise brands battling counterfeit products on global marketplaces
  • Media rights holders needing automated anti-piracy enforcement at scale
  • Legal and brand teams that want a fully managed, always-on enforcement service
Not good for
  • Small businesses or startups without budget for enterprise-tier software
  • Teams wanting transparent, self-serve pricing before engaging sales
  • Companies needing lightweight trademark monitoring only (overkill for simple use cases)
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: onboarding is managed by a dedicated customer success team and requires scoping sessions before enforcement begins; early results typically visible within weeks, not days.
  2. Scale breakpoint
    Scales well — flat-fee model means takedown volume does not drive costs up. The ceiling is negotiated contract scope (trademark count, channels), so expanding coverage requires renegotiation.
  3. Walled garden
    Moderate: dashboards, enforcement logic, and data live inside Red Points' platform; some exports available but workflows and historical data are not easily portable to alternatives.

A look inside

Red Points product screenshot

Frequently Asked Questions

Does this brand protection platform detect counterfeits and copyright infringements?

The brand protection platform scans marketplaces, websites, and social channels to identify counterfeits, trademark misuse, and copyright violations in real time.

Does Red Points protect brands from counterfeit online sellers?

Red Points protects brands from counterfeit online sellers by scanning marketplaces and removing unauthorized listings proactively.

How does Red Points help brands protect their revenue and reputation by automatically detecting and removing counterfeits and digital piracy?

Red Points safeguards brand revenue and reputation by automatically detecting counterfeit products and digital piracy, enabling swift removal and prevention across online channels.

How does this brand protection platform detect counterfeit products and unauthorized online listings?

The brand protection platform identifies counterfeit products and unauthorized online listings by monitoring marketplaces, websites, and brand mentions.

What intellectual property protection and brand enforcement features does this platform provide?

Intellectual property protection tools help organizations monitor brand usage, enforce trademarks, and detect counterfeit content online.

Alternatives

Conversion Gems independently reviews every tool.

Tags

#BrandProtection#AntiCounterfeiting