Marketing · Marketing Automation

Mautic

Free, open-source marketing automation software for email campaigns, landing pages, forms and lead scoring that you can self-host or buy managed.

Our take: For teams with technical help and big lists, Mautic replaces a large SaaS bill with server and maintenance costs you control.

Best forSelf-hosted automation
ReviewedPricing: Free
Try MauticFree (self-hosted); managed from EUR 247.50/mo

Mautic is free, open-source marketing automation software for email campaigns, landing pages, forms and lead scoring. It suits organizations with technical help that want their marketing data on their own servers. The software costs nothing under GPL-3.0; managed hosting from Dropsolid starts at EUR 247.50 a month billed annually.

The bottom line

Strong value with in-house technical skills; hard going without them.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isGPL-licensed marketing automation software you host yourself or buy as a managed service.
Our takeFor teams with technical help and big lists, Mautic replaces a large SaaS bill with server and maintenance costs you control.
Without that help, the managed route starts around EUR 247.50 a month, which is no longer cheap for a small business.
Why we rate itMature, actively released open-source automation that covers campaigns, email, pages, forms and scoring.
The catchYou own the upkeep: installs, upgrades, deliverability and security, or a managed plan that costs more than many SaaS starters.

Best / not good for

Best for
  • Companies with strict data-control needs
  • Agencies running automation for many clients
  • Large lists where per-contact pricing hurts
Not good for
  • Small teams with no technical help
  • Anyone wanting a free hosted plan
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Days for a self-hosted install with sending configured; minutes to start the hosted trial.
  2. Scale breakpoint
    Server sizing and email delivery become the work as lists and campaigns grow.
  3. Walled garden
    Very low: open source, your own database and a REST API.

Ways to run Mautic and what they cost

OptionPriceWho runs itNotes
Self-hostedFree (GPL-3.0)YouNeeds a VPS or dedicated server, PHP 8.2+, MySQL/MariaDB, cron
Free trial$0 for 14 daysDropsolidNo credit card
Mautic EssentialFrom EUR 247.50/mo billed annually (EUR 275/mo quarterly)DropsolidManaged hosting
Mautic ProfessionalFrom EUR 1,237/moDropsolidManaged hosting
Mautic EnterpriseCustomDropsolidQuote-based

From mautic.org (download and Managed Mautic pages), checked 4 October 2026. Dropsolid is Mautic's official trials and hosting partner.

Frequently Asked Questions

Is Mautic free?

Yes. Mautic is open source under GPL-3.0 and the project says it 'is and will always be free to download and use' (checked 4 October 2026). You still pay for hosting, email sending and any outside help.

How much does managed Mautic cost?

Dropsolid, Mautic's official hosting partner, lists Mautic Essential from EUR 247.50 a month billed annually (EUR 275 billed quarterly), Mautic Professional from EUR 1,237 a month and custom Enterprise pricing (checked 4 October 2026).

Can I try Mautic without installing it?

Yes. Mautic offers a 14-day free trial with no credit card, run through Dropsolid.

What do I need to self-host Mautic?

A VPS or dedicated server, PHP 8.2 or later, MySQL or MariaDB, Apache or NGINX and cron jobs. The project recommends installing with Composer and advises against cheap shared hosting.

Is Mautic still maintained?

Yes. Version 7.2.1 was released on GitHub on 23 September 2026, and paid extended security support covers some older versions, such as 5.2 until June 2028.

What are alternatives to Mautic?

Hosted options include ActiveCampaign, Brevo, HubSpot and Mailchimp. They need no server work but charge by contacts or email volume.

Mautic alternatives

Hosted marketing automation tools to compare:

Conversion Gems independently reviews every tool.

Tags

#Mautic#OpenSource#MarketingAutomation