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Follow Up Boss

Real estate CRM for agents and teams that routes leads from 250+ sources and handles calls, texts, email and follow-up automation.

Our take: Follow Up Boss does one job well: it takes leads from many sources, routes them to agents, and keeps follow-up on schedule with calling, texting, Smart Lists and action plans.

Best forReal estate teams
ReviewedPricing: Free Trial
7.5 out of 105 criteria · see breakdown
Try FollowFrom $69/user/mo; $58 billed annually

Follow Up Boss is a CRM for real estate agents and teams that routes leads from 250+ sources and keeps follow-up on track with calling, texting and automations. Prices start at $69 per user per month on monthly billing, or $58 billed annually, with a 7-day free trial and no contract.

Follow Up Boss is owned by Zillow Group

Zillow Group announced the acquisition on 1 November 2023 and closed it on 8 December 2023. Follow Up Boss says it runs as an independent brand and works with other lead sources, whether or not you use other Zillow products.

Checked October 4, 2026
The bottom line

A strong CRM for real estate teams with several lead sources; solo agents should check whether $69 per user per month pays back.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra
4.5 out of 5
50+ reviews

4.5 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA real estate CRM centred on getting every new lead to an agent fast and making sure someone follows up.
Our takeFollow Up Boss does one job well: it takes leads from many sources, routes them to agents, and keeps follow-up on schedule with calling, texting, Smart Lists and action plans.
The 250+ integrations and open API mean it fits around the lead sources a team already pays for. The price is the hurdle for small teams, and the 7-day trial is short for testing lead flow.
Why we rate itLead routing, communication and accountability reporting live in one real estate specific tool with an open API.
The catchPer-user Grow pricing, a paid calling add-on on Grow, and only a 7-day trial.

Best / not good for

Best for
  • Real estate teams with several lead sources
  • Team leaders who need agent accountability
  • Inside sales agents working call lists
Not good for
  • Non-real-estate sales teams
  • Agents on a tight budget with few leads
  • Brokerages wanting lead generation and CRM from one vendor
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast for basic use; connecting lead sources and building action plans takes setup.
  2. Scale breakpoint
    At 8 users, Grow at $69 each ($552 a month) already costs more than the $499 Pro bundle for 10.
  3. Walled garden
    Low: 250+ integrations and an open API, and the vendor says customer data stays the customer's.
Still a fit?
If none of these block you, try it on the official site.
Try Follow

Follow Up Boss pricing

PlanMonthly billingBilled annuallyUsersExtra user
Grow$69/user/mo$58/user/moPer userCalling add-on $39/user ($33 annual)
Pro$499/mo$416/mo10 included$49/mo ($41 annual)
Platform$1,000/mo$833/mo30 included$20/mo ($17 annual)

From Follow Up Boss's pricing page, checked 4 October 2026. 7-day free trial, no contract.

Frequently Asked Questions

How much is Follow Up Boss per month?

On monthly billing, Grow is $69 per user per month, Pro is $499 per month with 10 users included ($49 per extra user), and Platform is $1,000 per month with 30 users ($20 per extra user). Annual billing lowers these to $58, $416 and $833. Calling on Grow is a $39 per user add-on (checked 4 October 2026).

Is Follow Up Boss owned by Zillow?

Yes. Zillow Group announced the purchase on 1 November 2023 and closed it on 8 December 2023. Follow Up Boss says it still runs as an independent brand, works with other lead sources, and that customer data stays the customer's property.

Does Follow Up Boss have a free trial?

Yes, a 7-day free trial on all three plans. The pricing page also says there is no contract and you can cancel any time (checked 4 October 2026).

What are the cons of Follow Up Boss?

The main ones are cost and scope. Grow is priced per user, calling is extra on that plan, unlimited calling and team inboxes need the $499 Pro plan, and the product is built only for real estate.

Where do I log in to Follow Up Boss?

Conversion Gems is an independent review site, not Follow Up Boss. The official sign-in page is app.followupboss.com/login, which the vendor links from its own site.

Follow Up Boss alternatives

Other real estate CRMs and lead tools in our directory:

Showing 1–3 of 4
Sources checked October 4, 2026: Follow Up Boss pricing, Follow Up Boss homepage, Follow Up Boss blog: acquired by Zillow Group.

Conversion Gems independently reviews every tool.

Tags

#RealEstateCRM#FollowUpBoss#LeadManagement

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