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Lofty CRM

Manages customer relationships, sales pipelines, and marketing workflows efficiently.

Our take: Lofty (rebranded from Chime in late 2023) is a purpose-built real estate stack: IDX website, AI Copilot for 24/7 lead follow-up, 3-line power dialer, social studio, and transaction management in one subscription.

Best forReal‑estate agents
ReviewedPricing: Free Trial
6.7 out of 105 criteria · see breakdown
Try LoftyFrom $299/mo (Agent plan, 2 seats)
The bottom line

The most comprehensive all-in-one real estate CRM on the market, but the price floor and learning curve rule out budget-conscious solo agents.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.3 out of 5
390+ reviews
Capterra
3.9 out of 5
120+ reviews

4.2 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isLofty CRM — all-in-one real estate platform combining CRM, IDX websites, AI lead nurturing, power dialer, and marketing automation (formerly Chime Technologies, rebranded 2023).
Our takeLofty (rebranded from Chime in late 2023) is a purpose-built real estate stack: IDX website, AI Copilot for 24/7 lead follow-up, 3-line power dialer, social studio, and transaction management in one subscription.
Entry pricing starts at $299/mo for the Agent plan (2 seats). This is an enterprise-grade platform in real-estate clothing, not a simple CRM.
Why we rate itFew real estate platforms match Lofty's depth: a fully hosted IDX website, AI lead scoring and follow-up, power dialer, MLS-fed social posts, and CMA tools all under one login — eliminating four or five point solutions at once.
The catchSteep price floor ($299/mo minimum), a significant onboarding investment, and add-on lead-gen programs can push total monthly spend well above the base subscription — new or solo agents will rarely justify the cost.

Best / not good for

Best for
  • High-volume real estate teams needing leads-to-close in one platform
  • Brokerages running paid social or Google Ads lead generation at scale
  • Teams replacing multiple point solutions (CRM + website + dialer + social) with one stack
Not good for
  • New or solo agents with tight budgets — $299/mo minimum is hard to justify early on
  • Teams wanting a lightweight, no-frills CRM without IDX or website overhead
  • Any industry outside residential real estate
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: IDX configuration, lead-source integration, AI copilot training, and team onboarding typically take weeks before workflows run smoothly.
  2. Scale breakpoint
    Per-seat add-on costs and lead-gen program fees climb steeply once a team surpasses 15 agents; ROI depends heavily on ad budget discipline.
  3. Walled garden
    High: proprietary IDX, AI automation logic, and built-in dialer create deep platform dependency — migrating workflows and lead history out is non-trivial.
Still a fit?
If none of these block you, try it on the official site.
Try Lofty

Frequently Asked Questions

Does this phone system support call recording and transcription?

Phone systems support call recording and transcription for compliance and review.

Can real estate agents manage leads, transactions, and commissions with this CRM?

Yes, real estate agents can manage leads, transactions, commissions, and client communications through specialized CRM software.

How does Lofty CRM help real estate professionals manage leads, automate tasks, and nurture client relationships?

Lofty CRM helps real estate professionals manage leads, automate follow-ups, and nurture client relationships efficiently.

How does this CRM platform help real estate teams manage leads, clients, and sales pipelines effectively?

CRM platforms help real estate teams manage leads, clients, and sales pipelines by centralizing contact data, automating follow-ups, and tracking deals.

What CRM features does this platform offer for managing client relationships and sales pipelines?

CRM features include lead management, client tracking, sales pipeline visualization, and automated follow-ups for relationship building.

Alternatives

  • Step up

    Lofty Enterprise for white-label branding, SSO, and a dedicated customer success manager.

  • Lighter alternative

    Follow Up Boss or RealtyJuggler for lighter-weight real estate CRM at a fraction of the price.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#RealEstate#CRM

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