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Demandbase

Account-based marketing and sales platform for B2B teams: intent data, account ads and sales intelligence, sold by custom quote.

Our take: Demandbase is built for B2B companies that already sell to defined target accounts and have the people to run an ABM program.

Best forB2B account-based marketing
ReviewedPricing: Paid
6.4 out of 105 criteria · see breakdown
Try DemandbaseQuote-based; platform fee plus per-user fee

Demandbase is an account-based marketing and sales platform that combines B2B intent data, account advertising and sales intelligence for teams selling to target accounts. It is built for mid-size and enterprise B2B companies. Prices are not published: you get a quote made of a platform fee plus a flat fee per user, and there is no free trial.

The bottom line

A solid ABM choice for mid-size and enterprise B2B teams; heavy for small sales teams.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isAn account-based marketing and sales platform that joins intent data, account ads and sales intelligence for B2B teams.
Our takeDemandbase is built for B2B companies that already sell to defined target accounts and have the people to run an ABM program.
The breadth is real: data, advertising, sales intelligence and an AI layer with 50+ integrations. The trade-off is opacity and effort: no public prices, no trial, and a platform that rewards trained operators.
Why we rate itBroad ABM coverage across data, ads and sales intelligence with strong CRM and marketing automation links.
The catchNo public prices or trial, and value depends on staff who can run the program.

Best / not good for

Best for
  • Mid-size and enterprise B2B companies
  • Teams running account-based programs
  • Salesforce, HubSpot or Marketo shops
Not good for
  • Small teams wanting a self-serve contact database
  • Buyers who need published prices
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Weeks: sales process, integration setup and program configuration; Demandbase offers professional services and Academy courses.
  2. Scale breakpoint
    Each added user adds a per-user fee on top of the platform fee.
  3. Walled garden
    Low: REST APIs and 50+ integrations, including CRM, marketing automation and data warehouses.
Still a fit?
If none of these block you, try it on the official site.
Try Demandbase

How Demandbase is sold

OfferPriceHow it is billed
Demandbase for Sales and MarketingQuotePlatform fee covering software and services, plus a flat fee per user
AdvertisingQuoteOffered as a starting place
Data solutionsQuoteCan be bought on their own to feed existing systems

From Demandbase's pricing page, checked 4 October 2026. No prices are published and the Sales and Marketing platform is not split into standalone tools.

Frequently Asked Questions

How much does Demandbase cost?

Demandbase does not publish prices. Its pricing page says the Sales and Marketing platform has a platform fee covering software and services plus a flat fee per user, and you get a tailored quote after filling in a form (checked 4 October 2026).

What exactly is Demandbase?

Demandbase is an account-based go-to-market platform for B2B companies. It combines intent data, account identification, account-based advertising, sales intelligence and B2B data so marketing and sales can focus on the same target accounts.

What is an ABM platform?

An account-based marketing (ABM) platform helps B2B teams pick a list of target companies, see which of them are showing buying signals, reach them with ads and outreach, and measure engagement by account rather than by single lead. Demandbase is one example.

Does Demandbase have a free trial?

No free trial is listed (checked 4 October 2026). Demandbase offers meetings, on-demand demos and product tours, plus a 'Try Our B2B Intent Data' page.

Does Demandbase integrate with Salesforce and HubSpot?

Yes. Demandbase's support docs cover Salesforce, HubSpot Marketing Hub and Marketo integrations, and its marketplace lists 50+ integrations plus REST APIs.

Demandbase alternatives

Other B2B data and account-based tools to compare:

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Sources checked October 4, 2026: Demandbase pricing and packaging, Demandbase products, About Demandbase (history and acquisitions), Demandbase marketplace integrations, Integrate HubSpot MAS and Demandbase, Demandbase API overview.

Conversion Gems independently reviews every tool.

Tags

#Demandbase#ABM#B2BMarketing

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