Marketing · CRM & Sales

Clearbit

Clearbit is a leading data enrichment and sales intelligence platform designed to help B2B companies identify, understand, and engage their customers and prospects more effectively.

Our take: Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at Inbound 2024.

Best forB2B sales, marketing, and operations teams, particularly those focused on inbound lead generation, account-based marketing (ABM), and enhancing customer relationship management (CRM) data accuracy
ReviewedPricing: Paid
Try ClearbitFrom ~$75/mo (HubSpot + credits)
The bottom line

The gold standard for HubSpot-native B2B enrichment — but no longer standalone, and volume costs scale steeply.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.4 out of 5
620+ reviews
Capterra
4.5 out of 5
30+ reviews

4.4 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isClearbit (now HubSpot Breeze Intelligence) — B2B data enrichment and buyer intent platform, fully integrated into HubSpot.
Our takeClearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at Inbound 2024.
Clearbit no longer exists as an independent product; the discontinued standalone version was priced at $499/mo. Today it operates as a credit-based add-on inside HubSpot, with enrichment starting around $75/mo (HubSpot Starter + 100 credits). All standalone free tools were shut down in 2024–2025. For teams already on HubSpot, the data quality and native CRM sync remain best-in-class; for everyone else, it is simply unavailable as a standalone option.
Why we rate itDeepest firmographic coverage in the HubSpot ecosystem, real-time IP-based Reveal for deanonymizing traffic, and tight native CRM sync make it the default enrichment layer for HubSpot power users.
The catchNo standalone access — requires a paid HubSpot subscription.
Credits expire monthly with no rollover, so costs spike quickly at enrichment volume. Buyer intent features locked to Professional tier ($800+/mo) and above.

Best / not good for

Best for
  • HubSpot-native B2B sales and marketing teams doing ABM
  • Real-time website visitor deanonymization and lead scoring
  • Teams needing deep firmographic enrichment directly in their CRM
Not good for
  • Teams not on HubSpot — no standalone access exists post-acquisition
  • Consumer-facing or B2C businesses (B2B data only)
  • Small teams or startups with tight budgets — volume costs escalate fast
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: seamless if already on HubSpot, but onboarding assumes existing HubSpot setup and credit configuration; enrichment flows run fast once connected.
  2. Scale breakpoint
    Credit costs spiral at 10,000+ enrichments/month; buyer intent and smart properties require HubSpot Professional or Enterprise, adding significant base cost.
  3. Walled garden
    High: fully embedded in the HubSpot ecosystem with no standalone option; migrating enriched CRM data is possible but switching costs are significant.

A look inside

Clearbit product screenshot

Frequently Asked Questions

What is Glarity and what does it offer?

Glarity is an AI-powered summarization and knowledge management tool that helps users extract key insights from articles, documents, and web content. It simplifies information processing for faster decision-making.

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Who should use Glarity and what are the benefits?

Glarity is ideal for students, researchers, professionals, and content creators. Benefits include time-saving through automated summarization, better information organization, faster insights, and improved productivity.

Alternatives

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Tags

#LeadEnrichment#CRM#Sales