
Clearbit
Clearbit is a leading data enrichment and sales intelligence platform designed to help B2B companies identify, understand, and engage their customers and prospects more effectively.
Our take: Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at Inbound 2024.
The gold standard for HubSpot-native B2B enrichment — but no longer standalone, and volume costs scale steeply.
Our score
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Community ratings
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4.4 / 5 aggregate · across 2 sources
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it is, and why we rate it
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Our takeClearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at Inbound 2024.
The catchNo standalone access — requires a paid HubSpot subscription.
Best / not good for
- HubSpot-native B2B sales and marketing teams doing ABM
- Real-time website visitor deanonymization and lead scoring
- Teams needing deep firmographic enrichment directly in their CRM
- Teams not on HubSpot — no standalone access exists post-acquisition
- Consumer-facing or B2C businesses (B2B data only)
- Small teams or startups with tight budgets — volume costs escalate fast
Friction report
Trade-offs to know before signing up.
- Time to valueModerate: seamless if already on HubSpot, but onboarding assumes existing HubSpot setup and credit configuration; enrichment flows run fast once connected.
- Scale breakpointCredit costs spiral at 10,000+ enrichments/month; buyer intent and smart properties require HubSpot Professional or Enterprise, adding significant base cost.
- Walled gardenHigh: fully embedded in the HubSpot ecosystem with no standalone option; migrating enriched CRM data is possible but switching costs are significant.
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