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Reviewed · Updated 2026-06-19

Clearbit

Clearbit is a leading data enrichment and sales intelligence platform designed to help B2B companies identify, understand, and engage their customers and prospects more effectively.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Paid
Best for
B2B sales, marketing, and operations teams, particularly those focused on inbound lead generation, account-based marketing (ABM), and enhancing customer relationship management (CRM) data accuracy
Category
CRM & Sales
The bottom line

The gold standard for HubSpot-native B2B enrichment — but no longer standalone, and volume costs scale steeply.

6.9
Our score
6.9 / 10
Conversion Gems editorial verdict
From ~$75/mo (HubSpot + credits)
Features8/10
8 - exceptional breadth: 200+ firmographic attributes, real-time Reveal, buyer intent, form shortening, and LLM-powered data standardization.
Value5/10
5 - credit costs on top of a required HubSpot subscription add up fast; monthly expiry means waste at lower enrichment volumes.
Ease of use6/10
6 - frictionless for HubSpot veterans but zero standalone access; onboarding requires prior HubSpot familiarity.
Ecosystem9/10
9 - native HubSpot CRM sync, public API, workflow triggers, and deep integration with Marketing and Sales Hubs.
Support7/10
7 - backed by HubSpot support infrastructure with solid docs, but Breeze Intelligence-specific guidance is still maturing.

Community ratings

4.4/ 5 aggregate · across 2 sources
G2
4.4620+ reviews
Capterra
4.530+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Clearbit (now HubSpot Breeze Intelligence) — B2B data enrichment and buyer intent platform, fully integrated into HubSpot.

Our take

Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence at Inbound 2024. The DB price of $499/mo reflects the discontinued standalone model — Clearbit no longer exists as an independent product. Today it operates as a credit-based add-on inside HubSpot, with enrichment starting around $75/mo (HubSpot Starter + 100 credits). All standalone free tools were shut down in 2024–2025. For teams already on HubSpot, the data quality and native CRM sync remain best-in-class; for everyone else, it is simply unavailable as a standalone option.

Why we rate it

Deepest firmographic coverage in the HubSpot ecosystem, real-time IP-based Reveal for deanonymizing traffic, and tight native CRM sync make it the default enrichment layer for HubSpot power users.

The catch

No standalone access — requires a paid HubSpot subscription. Credits expire monthly with no rollover, so costs spike quickly at enrichment volume. Buyer intent features locked to Professional tier ($800+/mo) and above.

Best for
HubSpot-native B2B sales and marketing teams doing ABM
Real-time website visitor deanonymization and lead scoring
Teams needing deep firmographic enrichment directly in their CRM
Not good for
Teams not on HubSpot — no standalone access exists post-acquisition
Consumer-facing or B2C businesses (B2B data only)
Small teams or startups with tight budgets — volume costs escalate fast
Friction report
Time to value
Moderate: seamless if already on HubSpot, but onboarding assumes existing HubSpot setup and credit configuration; enrichment flows run fast once connected.
Scale breakpoint
Credit costs spiral at 10,000+ enrichments/month; buyer intent and smart properties require HubSpot Professional or Enterprise, adding significant base cost.
Walled garden
High: fully embedded in the HubSpot ecosystem with no standalone option; migrating enriched CRM data is possible but switching costs are significant.

A look inside

Clearbit product screenshot

Frequently Asked Questions

Alternatives

Step up

ZoomInfo or Apollo.io for enterprise-grade standalone sales intelligence without HubSpot lock-in.

Lighter alternative

HubSpot's native basic enrichment (bundled with paid seats) for simple contact data without purchasing additional credit packs.

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Tags

#LeadEnrichment#CRM#Sales

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