Marketing · CRM & Sales

Better Proposals

Better Proposals is proposal software for agencies and service firms to send trackable, e-signable proposals, from $13 per user a month billed annually.

Our take: Better Proposals covers the core of proposal work, from templates to signature to payment, on even its cheapest plan.

Best forAgency and service proposals
ReviewedPricing: Free Trial
Try Better$13/user/mo billed annually; 14-day free trial

Better Proposals is proposal software for agencies and service businesses: you build proposals, quotes and contracts from templates, track what clients read, and collect e-signatures and payments on the same page. Plans cost $13, $21 or $42 per user a month billed annually ($19, $29 or $49 monthly), after a 14-day free trial with no card.

The bottom line

Good value for small agencies; watch the monthly send caps.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isWeb-based proposal and quote software with e-signatures, payments and read tracking.
Our takeBetter Proposals covers the core of proposal work, from templates to signature to payment, on even its cheapest plan.
The monthly document caps are the thing to check: a busy agency will outgrow Starter's 10 sends and Premium's 50. Annual billing is much cheaper than monthly, so trial it first, then commit.
Why we rate itSignatures, payments and tracking on every plan at a low per-user price.
The catchMonthly document caps on Starter and Premium, and CRM integrations start on Premium.

Best / not good for

Best for
  • Agencies and freelancers
  • Service businesses sending quotes
  • Teams that want paid-on-sign proposals
Not good for
  • High-volume senders on a tight budget
  • Teams needing a free plan
  • Complex CPQ and RFP workflows
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Short: start the trial, pick a template and send a first proposal the same day.
  2. Scale breakpoint
    Going past 10 or 50 documents a month, or needing CRM sync on Starter.
  3. Walled garden
    Low: payments, CRM integrations, Zapier and an API on Premium and above.

Better Proposals plans and pricing

PlanAnnual billingMonthly billingUsers and sendsAdds
Starter$13/user/mo$19/user/mo1 user, 10 documents/monthE-signatures, pricing tables, payments, analytics
Premium$21/user/mo$29/user/moUnlimited users, 50 documents/monthCustom domain, CRM integrations, API/Zapier, forms
Enterprise$42/user/mo$49/user/moUnlimited users and documentsApprovals, content locking, simultaneous editing

From Better Proposals' pricing page, checked 4 October 2026. 14-day free trial, no credit card. Nudge follow-ups cost $10 per user a month; custom template design starts at $1,495.

Frequently Asked Questions

How much does Better Proposals cost?

Per user per month: Starter is $13 billed annually or $19 monthly, Premium $21 or $29, and Enterprise $42 or $49. Starter allows 1 user and 10 documents a month, Premium 50 documents, and Enterprise unlimited. Nudge follow-ups are $10 per user a month extra (checked 4 October 2026).

Is Better Proposals free?

No, there is no free plan. There is a 14-day free trial with no credit card required, and you can test any plan during it (checked 4 October 2026).

What can I send with Better Proposals?

Proposals, quotes, contracts, statements of work, job offers, brochures and client sign-offs. Each document can include pricing tables, e-signatures and a payment step.

Which payment and CRM tools does Better Proposals connect to?

Payments run through Stripe, PayPal or GoCardless on every plan. CRM integrations such as Salesforce and HubSpot, plus API and Zapier access, start on the Premium plan.

How do I log in to Better Proposals?

Conversion Gems is a review site, not Better Proposals. The official sign-in page linked from the Better Proposals homepage is betterproposals.io/2/login/.

Better Proposals alternatives

Other proposal tools to compare:

Conversion Gems independently reviews every tool.

Tags

#Proposals#ESignature#SalesTools