All benchmarks
Published figures across 5 subjects — email marketing, advertising, ecommerce, SaaS & customer, and sales & conversion — each source shown side by side, so you can compare your own number with the right one.
Metrics
Email Marketing Benchmarks · 2 metrics
Advertising Benchmarks · 3 metrics
Ecommerce Benchmarks · 4 metrics
SaaS & Customer Benchmarks · 4 metrics
SaaS Churn Rate3 sources compared. Checked Oct 1, 2026.3.22%–7%Customer Retention Rate4 sources compared. Checked Sep 30, 2026.49%–108%CSAT (Customer Satisfaction Score)2 sources compared, 2 more linked. Checked Oct 1, 2026.72%–83%Customer Acquisition Cost (CAC)3 sources compared. Checked Oct 1, 2026.$64–$1,143
Sales & Conversion Benchmarks · 5 metrics
Cost Per Lead (CPL)3 sources compared, 2 more linked. Checked Oct 1, 2026.$84Lead Conversion Rate1 source compared, 3 more linked. Checked Oct 1, 2026.1.8%–4.1%Sales Close Rate (Win Rate)2 sources compared, 1 more linked. Checked Oct 1, 2026.15%–22%Landing Page Conversion Rate2 sources compared, 1 more linked. Checked Sep 30, 2026.3.8%–14.9%Website Conversion Rate2 sources compared. Checked Sep 30, 2026.0.7%–7.9%
How these pages work
One number, one sourceEvery figure is shown with the publisher, sample and data window it came from.
No blended averagesSources count different things, so we never merge them into one "industry average".
Definitions firstEach figure says what it counts, so you can compare it with the number your own platform reports.