Marketing · Marketing Automation

Optmyzr

PPC management and automation for agencies and in-house teams on Google, Microsoft, Amazon, Meta and LinkedIn Ads, from $209/mo billed yearly.

Our take: Optmyzr is built by search-ads veterans and it shows in the depth: audits, query and bid tools, budget pacing and a Rule Engine that lets agencies codify their own playbooks.

Best forPPC agencies and teams

ReviewedOct 2026Free Trial

7.65 criteria · see breakdown

Try OptmyzrFrom $209/mo billed yearly ($299 monthly)

Optmyzr is PPC management software that audits, optimizes and automates Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan ad accounts, built for agencies and in-house search teams. Essentials starts at $209 a month billed yearly ($299 monthly) for up to $25K in monthly ad spend, and prices rise with spend. There is a 14-day free trial with no credit card.

The bottom line

Worth it for agencies and teams managing serious spend; costly for small accounts.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.7

140+ reviews

Capterra

4.7

180+ reviews

4.7 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA PPC optimization and automation suite for search, shopping, Amazon and social ad accounts, priced by connected ad spend.

Our takeOptmyzr is built by search-ads veterans and it shows in the depth: audits, query and bid tools, budget pacing and a Rule Engine that lets agencies codify their own playbooks.

Premium is the real agency plan, adding cross-account budgets, dashboards and shopping tools. The catch is cost growth: prices follow your ad spend, overages can trigger an automatic upgrade, and the AI Overview still shows outdated prices, so read the live tier table.

Why we rate itDeep optimization tools and custom automation across six ad platforms.

The catchSpend-based pricing that climbs with your budget, possible overage charges, and no refunds for unused time.

Best / not good for

Best for

PPC agencies
In-house search teams
Shopping and PMax advertisers

Not good for

Small advertisers spending a few thousand a month
Teams that only need client reporting

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Hours: connect ad accounts and run audits during the 14-day trial; rule building takes longer.
Scale breakpoint
Ad spend above $150K forces Premium; above $500K needs Enterprise.
Walled garden
Low: Slack, Teams, Zapier, Google Sheets and MCP connections; custom API on Enterprise.

Still a fit?

If none of these block you, try it on the official site.

Try Optmyzr

Optmyzr prices by monthly ad spend

Monthly ad spend	Essentials (annual / monthly)	Premium (annual / monthly)
Up to $25K	$209 / $299	$272 / $389
Up to $50K	$244 / $349	$318 / $454
Up to $75K	$279 / $399	$363 / $519
Up to $150K	$314 / $449	$409 / $584
Up to $250K	Not available	$419 / $599
Up to $350K	Not available	$545 / $779
Up to $500K	Not available	$629 / $899
Over $500K	Enterprise (custom)	Enterprise (custom)

Per month, from Optmyzr's pricing page and the price data it loads, checked 4 October 2026. Annual prices are per month billed yearly. Essentials covers up to 25 accounts; Premium allows unlimited accounts under a fair usage policy. The page also showed a pre-Black Friday offer of up to 45% off the first year for sign-ups by 30 September (offer, not the regular price).

Which Optmyzr plan fits

	Essentials	Premium	Enterprise
Ad accounts	Up to 25	Unlimited (fair use)	Unlimited (fair use)
Rule Engine automations	Weekly / monthly	Daily / weekly / monthly	Adds hourly and annual
Meta and LinkedIn tools	Single account	Full portfolio	Full portfolio
Cross-account dashboards and budgets	No	Yes	Yes
Email support turnaround	24 hours	6 hours	4 hours
Onboarding	One Q&A session	Two 30-minute sessions	Three 1-hour sessions

From Optmyzr's plan comparison on its pricing page, checked 4 October 2026.

Frequently Asked Questions

How much does Optmyzr cost per month?

Essentials starts at $209 a month billed annually or $299 billed monthly for up to $25K in monthly ad spend. Premium starts at $272 a month annually or $389 monthly. Prices rise with ad spend, and accounts above $500K get a custom Enterprise quote (checked 4 October 2026).

Does Optmyzr have a free trial?

Yes, a 14-day free trial with no credit card. First-time subscribers also get a 30-day money-back guarantee (checked 4 October 2026).

Is there an Optmyzr discount?

Annual billing saves 30% compared with monthly. The pricing page also showed a pre-Black Friday offer of up to 45% off the first year for sign-ups by 30 September; that is a limited-time offer, not the regular price. Startups under three years old and non-profits can ask for discounts.

What does Optmyzr do?

It audits and optimizes paid ad accounts: it suggests keyword, query, bid and budget changes, automates them with custom rules, sends KPI alerts and builds reports across Google, Microsoft, Amazon, Meta, LinkedIn and Yahoo Japan Ads.

Who is the CEO of Optmyzr?

Frederick Vallaeys, a co-founder who spent 10 years at Google and was its AdWords Evangelist. He founded Optmyzr in 2013 with Geetanjali Tyagi and Manas Garg.

What happens if my ad spend goes over my plan?

Overage charges may apply. If you exceed the limit two months in a row and the overage costs more than upgrading, Optmyzr may move you to the next plan after a 7-day email notice.

Optmyzr alternatives

Other paid search and marketing data tools to compare:

Showing 1–3 of 4

Sources checked October 4, 2026: Optmyzr pricing, Optmyzr homepage, About Optmyzr.

Conversion Gems independently reviews every tool.