SEO & Growth · Analytics & Data

Supermetrics

Supermetrics pulls marketing and ad data into Google Sheets, Looker Studio, Excel, Power BI or a warehouse, for marketers and agencies who report.

Our take: Supermetrics solves a dull but costly problem: exporting numbers from many ad and analytics tools by hand.

Best forMarketing data into Sheets

ReviewedOct 2026Free Trial

7.15 criteria · see breakdown

Try SupermetricsEUR 39/mo billed yearly

Supermetrics moves data from ad, analytics, ecommerce and SEO platforms into Google Sheets, Looker Studio, Excel, Power BI or AI assistants, for marketers and agencies who build reports. There is no free plan: a 14-day trial, then Starter from EUR 39 a month billed yearly.

The bottom line

Strong for teams that report in Sheets or Looker Studio; check how many sources and accounts you need first.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra

4.4

100+ reviews

Trustpilot

1.5

20+ reviews

3.8 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA paid connector service that moves marketing platform data into spreadsheets, BI tools, AI assistants and warehouses.

Our takeSupermetrics solves a dull but costly problem: exporting numbers from many ad and analytics tools by hand.

The connector list and destinations are broad, and standard support runs 24/7. The pricing model is the thing to study. You pay by data sources, users and accounts per source, and one core destination is included, so an agency with many client ad accounts can outgrow Starter fast. Run the 14-day trial with your real accounts before committing.

Why we rate itBroad connectors and destinations with scheduled refresh remove manual reporting work.

The catchNo free plan, and caps on sources, users and accounts per source push costs up quickly.

Best / not good for

Best for

Looker Studio and Google Sheets reporting
Multi-channel ad reporting
Analysts feeding Power BI or Excel

Not good for

Teams wanting a free tool
One-source reporting on a tight budget
Warehouse pipelines without an Enterprise budget

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Short: start a trial, connect a source and pull data into Sheets or Looker Studio.
Scale breakpoint
A fourth data source, second user or fourth account per source moves you off Starter or into paid extras.
Walled garden
Low: data lands in your own Sheets, Excel, BI tool or warehouse.

Still a fit?

If none of these block you, try it on the official site.

Try Supermetrics

Supermetrics plans and pricing

Plan	Billed yearly	Billed monthly	Sources / users / accounts per source	AI credits per month
Starter	EUR 39/mo	EUR 49/mo	3 / 1 / 3	4,000
Growth	EUR 159/mo	EUR 199/mo	7 / 2 / 7	12,000
Pro	EUR 399/mo	EUR 499/mo	10 / 3 / 10	18,000
Enterprise	Quote	Quote	Custom; adds warehouses, API, SAML SSO	Custom

From Supermetrics' pricing page, checked 4 October 2026. Prices were shown in EUR. Each plan includes 1 core destination; extra destinations, users, sources and ad accounts cost more. 14-day free trial, no credit card.

Frequently Asked Questions

Is Supermetrics free?

No. Supermetrics has no free plan, but every plan can be tried free for 14 days without a credit card. After that, Starter costs EUR 39 a month billed yearly or EUR 49 billed monthly (checked 4 October 2026).

How much does Supermetrics cost?

Starter is EUR 39, Growth EUR 159 and Pro EUR 399 per month billed yearly, or EUR 49, 199 and 499 billed monthly. Enterprise is quote-based. Extra users, sources, destinations and ad accounts cost more (checked 4 October 2026).

What does Supermetrics do?

It connects marketing platforms such as Google Ads, Facebook Ads, GA4, Shopify and HubSpot to reporting tools like Google Sheets, Looker Studio, Excel and Power BI, and refreshes the data on a schedule so reports stay current.

Who owns Supermetrics?

Supermetrics Oy is a private Finnish company founded in Helsinki in 2013 by Mikael Thuneberg. Its investors include OpenOcean, Highland Europe and IVP.

Is Supermetrics legit?

Yes. It is an established company that says 200,000+ companies in 120 countries use it, and it is listed on the Google Workspace Marketplace and Shopify App Store.

What are the main Supermetrics alternatives?

AgencyAnalytics suits agencies that want per-client white-label dashboards, and Databox has a free dashboard plan. Domo and Agency360 are other reporting options in our directory.