Alternatives · Analytics & Data

Supermetrics alternatives

Supermetrics moves marketing data into the reporting tools you already use, but there is no free plan and caps on sources, users and accounts per source push costs up quickly. These are the alternatives our reviews name, each with the reason it made the list.

ReviewedOct 4, 20264 alternatives1 with a free plan

Ranked below against Supermetrics as the baseline · no sponsored placements

Top Supermetrics alternatives

Ranked by our editorial score.

Base

SupermetricsThe tool you’re replacing

There is no free plan, only a 14-day trial.

See pricing7.1

DataboxOur pick · Lighter option
Dashboards with a free plan that covers a few sources, for small teams that don't need raw data exports.Marketing agencies building white-labeled client reporting dashboards
$64/moFreemium
7.7
Try Databox
Source: our Supermetrics reviewLighter alternative: “Databox for a free dashboard plan with a few sources.”
vs SupermetricsBetter value (7 vs 5) · Easier to use (8 vs 7)
Analytics & Data · Free plan: Yes
Read review Databox
AgencyAnalyticsHead-to-head
Client reporting software priced per client, with white-label dashboards, for agencies that would rather give clients a portal than build reports in spreadsheets.Marketing agencies with retainer clients
$20/moFree Trial
7.6
Try AgencyAnalytics
Source: our Supermetrics reviewComparison: “vs AgencyAnalytics: per-client agency dashboards versus Supermetrics' per-source data feeds.”
vs SupermetricsBetter value (7 vs 5) · Easier to use (8 vs 7)
Analytics & Data · Free plan: No
Read review AgencyAnalytics
Agency360Head-to-head
A white-label dashboard and reporting platform built for agencies, for teams that want finished client reports rather than raw data feeds.Digital marketing agencies with multiple client accounts
$79/moPaid
6.8
Try Agency360
Source: our Supermetrics reviewAlternatives list: “A white-label performance dashboard and reporting platform for agencies.”
vs SupermetricsBetter value (7 vs 5) · Fewer integrations (6 vs 9)
Analytics & Data · Free plan: No
Read review Agency360
DomoMore powerful
A full business intelligence platform with its own dashboards, for companies that want to report on more than marketing data.Mid-market and enterprise analytics teams needing one platform for ETL, dashboards, and AI insights
~$20K/yrCustom
6.2
Try Domo
Source: our Supermetrics reviewStep-up alternative: “Domo for a full BI platform with its own dashboards.”
vs SupermetricsHarder to use (5 vs 7)
Analytics & Data · Free plan: No
Read review Domo

* “Lower listed price” compares the entry prices in our reviews. Where the two tools price differently (per seat, per contact, per email sent), the cheaper option depends on your list size and sending volume.

Decision tool

How they compare

Supermetrics first as the baseline; pick what matters most.

BASELINE

SupermetricsOur score 7.1

8.0

5.0

7.0

9.0

7.0

See pricing

Current tool

Best for featuresBest for valueBest for ease of useBest for ecosystemBest for support

DataboxOur score 7.7

8.0

7.0

8.0

7.0

$64/mo

Yes

Try Databox

AgencyAnalyticsOur score 7.6

8.0

7.0

8.0

6.0

$20/mo

Try AgencyAnalytics

Agency360Our score 6.8

7.0

6.0

$79/mo

Try Agency360

DomoOur score 6.2

8.0

4.0

5.0

8.0

6.0

~$20K/yr

Try Domo

Best of the alternatives shown on that criterionOur five sub-scores, out of 10Framed: the best of the alternatives shown on the highlighted criterion (ties go to the higher overall score)

Choose by what you need

The same reviewed relationship as the list above — not a new comparison.

Highest rated

Databox7.7

Best with a free plan

DataboxFree plan · 7.7

Lowest listed starting price

AgencyAnalyticsFrom $20/mo

Easier to use than Supermetrics

Databoxease 8 vs 7

Choose Databox for something lighter

Dashboards with a free plan that covers a few sources, for small teams that don't need raw data exports.

Choose AgencyAnalytics for a direct swap

Client reporting software priced per client, with white-label dashboards, for agencies that would rather give clients a portal than build reports in spreadsheets.

Choose Domo for more power

A full business intelligence platform with its own dashboards, for companies that want to report on more than marketing data.

Free alternatives to Supermetrics

1 of the 4 alternatives have a free plan.

DataboxFree plan7.7

What each free plan includes

DataboxFree (3 sources); paid from $64/moReview Databox

How we picked them

Named in our reviews

Every alternative here is named in one of our own reviews — either in the Supermetrics review (as a lighter or more powerful option, or in a head-to-head comparison) or in the other tool's review.

Checked by hand

Each relationship was then checked by hand: would someone replacing Supermetrics reasonably consider this tool?

Ranked by our score

Rankings follow our editorial score only; no tool pays to be listed or ranked.

Each entry quotes the review it came from, checked on 4 October 2026.

1 tools our reviews mention alongside Supermetrics that we left out, and why

Optmyzr — Optmyzr's review names Supermetrics, but says Optmyzr works inside ad accounts to apply changes, which is a different job from moving marketing data into reports.

Questions about Supermetrics alternatives

What is the best alternative to Supermetrics?Which Supermetrics alternative has the lowest listed starting price?Is Supermetrics free?How much does Supermetrics cost?

What is the best alternative to Supermetrics?

By our editorial score, Databox (7.7/10) is the highest-rated alternative here. The better fit depends on why you are leaving Supermetrics: the relationship label on each alternative (lighter, head-to-head or more powerful) and its reason are the quickest way to narrow it down.

Which Supermetrics alternative has the lowest listed starting price?

AgencyAnalytics, listed from $20/mo in our review. Marketing reporting tools price by data sources, users, ad accounts or clients managed, so count what you need to connect before comparing list prices.

Is Supermetrics free?

No. Supermetrics has no free plan, but every plan can be tried free for 14 days without a credit card. After that, Starter costs EUR 39 a month billed yearly or EUR 49 billed monthly (checked 4 October 2026).

How much does Supermetrics cost?

Starter is EUR 39, Growth EUR 159 and Pro EUR 399 per month billed yearly, or EUR 49, 199 and 499 billed monthly. Enterprise is quote-based. Extra users, sources, destinations and ad accounts cost more (checked 4 October 2026).

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