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Gravity Forms

Paid WordPress form plugin for contact, payment, survey and registration forms, with licenses from $59 a year for one site.

Our take: Gravity Forms has been a default choice for serious WordPress forms for years, and the feature list shows why: conditional logic, calculations, payments, and 500+ hooks for developers.

Best forAdvanced WordPress forms
ReviewedPricing: Paid
7.9 out of 105 criteria · see breakdown
Try Gravity$59/yr for 1 site

Gravity Forms is a paid WordPress form plugin for contact, payment, survey and registration forms, made by Rocketgenius. Licenses cost $59 a year for 1 site, $159 for 3 sites or $259 for unlimited sites. There is no free version or trial, only an online demo and a 30-day refund window.

The bottom line

Worth it for WordPress sites that need logic, payments or integrations; overkill for one contact form.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Trustpilot
4.5 out of 5
100+ reviews

4.5 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA paid WordPress plugin for building forms, with add-ons for payments, CRMs and registrations.
Our takeGravity Forms has been a default choice for serious WordPress forms for years, and the feature list shows why: conditional logic, calculations, payments, and 500+ hooks for developers.
The pricing is simple, but the add-on split matters. Basic covers email marketing tools only, so most stores and booking sites will need Pro. There is no free tier to test on a live site, only a demo.
Why we rate itIt combines a visual builder with conditional logic, payments and a deep developer API inside WordPress.
The catchNo free version or trial, and payment add-ons start at the $159 Pro license.

Best / not good for

Best for
  • WordPress agencies
  • Sites that take payments or registrations
  • Developers who want hooks and an API
Not good for
  • Sites not on WordPress
  • Anyone who wants a free form builder
  • One simple contact form
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Low: install the plugin, enter the license key and build in the visual editor.
  2. Scale breakpoint
    More than 3 sites or Elite-only add-ons push you to the $259 license.
  3. Walled garden
    Low: entries stay in your WordPress database and export; API and webhooks available.
Still a fit?
If none of these block you, try it on the official site.
Try Gravity

Gravity Forms licenses

LicensePriceSitesSupportAdd-ons included
Basic$59/year1StandardBasic: email marketing and CRM tools such as Mailchimp, HubSpot, ActiveCampaign
Pro$159/year3StandardBasic + Pro: Stripe, Square, PayPal Checkout, Zapier, Slack, Dropbox
Elite$259/yearUnlimitedPriorityAll add-ons, including User Registration, Signature, Survey, Quiz, Salesforce

From Gravity Forms' pricing page, checked 4 October 2026.

Frequently Asked Questions

How much does Gravity Forms cost per year?

Basic is $59 a year for 1 site, Pro is $159 a year for 3 sites, and Elite is $259 a year for unlimited sites with priority support and every add-on (checked 4 October 2026).

Is there a free version of Gravity Forms?

No. Gravity Forms says it has no trial version. It offers documentation and a fully working online demo instead, plus a 30-day refund window (checked 4 October 2026).

Is there a free license key for Gravity Forms?

No. Every Gravity Forms license is paid, and the vendor offers no trial. You can test the product in its online demo before buying.

Who owns Gravity Forms?

Rocketgenius Inc. makes Gravity Forms, according to the footer on gravityforms.com.

Which is better, Jotform or Gravity Forms?

Pick Gravity Forms if your site runs on WordPress and you want entries and logic inside it. Pick Jotform if you need hosted forms that work on any site or a free starting plan.

Which Gravity Forms license includes Stripe?

Stripe is a Pro add-on, so you need Pro ($159 a year) or Elite. Basic covers email marketing add-ons such as Mailchimp and HubSpot.

Gravity Forms alternatives

Other form builders in our directory:

Showing 1–3 of 4
Sources checked October 4, 2026: Gravity Forms pricing, Gravity Forms features, Gravity Forms refund policy.

Conversion Gems independently reviews every tool.

Tags

#WordPress#FormBuilder#Plugins

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