Website & Development · WordPress Kit

WPML

Paid WordPress plugin for building multilingual sites, with AI and human translation, WooCommerce support and multilingual SEO controls.

Our take: If your site runs on WordPress and needs real translated pages rather than a browser-style overlay, WPML covers the job, including WooCommerce and the big page builders.

Best forMultilingual WordPress

ReviewedOct 2026Paid

7.85 criteria · see breakdown

Try WPMLEUR 39/yr (Blog); EUR 99/yr (CMS)

WPML is a paid WordPress plugin that makes a site multilingual, translating pages, menus, theme text and WooCommerce products by hand, by translators or with AI. It suits WordPress site owners and agencies. Plans cost EUR 39, EUR 99 or EUR 199 a year, with a 30-day money-back guarantee and no free version of the core plugin.

The bottom line

Mature WordPress translation plugin; most business sites need the EUR 99 CMS plan.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Trustpilot

4.1

150+ reviews

4.1 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA paid WordPress plugin, sold as a yearly account, that turns one WordPress install into a multilingual site.

Our takeIf your site runs on WordPress and needs real translated pages rather than a browser-style overlay, WPML covers the job, including WooCommerce and the big page builders.

Budget for the CMS plan: the Blog plan is cheap because it leaves out page builders, string translation and store support. Leave auto-renewal on unless you are happy running an un-updated plugin.

Why we rate itCovers content, strings, menus, WooCommerce and SEO URLs in one plugin with wide theme and builder compatibility.

The catchNo free core plugin, the Blog plan is heavily cut down, and a lapsed account means no updates or support.

Best / not good for

Best for

WooCommerce stores selling in several languages
Agencies building multilingual client sites
Sites built with Elementor, Divi or WPBakery

Not good for

Non-WordPress sites
Owners who want a free translation plugin

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Install the OTGS Installer, register a site key and run the setup wizard; the guide lists five steps.
Scale breakpoint
Past three production sites you move from CMS to the Agency plan; heavy AI translation uses up the included words.
Walled garden
Medium: translations are stored as WordPress content, but switching plugins later means migrating them.

Still a fit?

If none of these block you, try it on the official site.

Try WPML

WPML plans and prices

Plan	Price	Sites	AI translation included
Multilingual Blog	EUR 39 a year	1 production, 3 development	None
Multilingual CMS	EUR 99 a year	3 production, 9 development	22,500 words
Multilingual Agency	EUR 199 a year	Unlimited	45,000 words

From WPML's pricing page, checked 4 October 2026. Prices were shown in euros and include a year of support and updates; accounts renew automatically by default.

What the Blog plan leaves out

Feature	Blog	CMS and Agency
Page builder support (Elementor, Divi, WPBakery)	No	Yes
E-commerce (WooCommerce) support	No	Yes
String Translation	No	Yes
Menu translation	No	Yes
Translation Management	No	Yes
Advanced Translation Editor	No	Yes

From WPML's plan comparison, checked 4 October 2026.

Frequently Asked Questions

Is WPML free or paid?

Paid. WPML sells three yearly plans: Multilingual Blog at EUR 39, Multilingual CMS at EUR 99 and Multilingual Agency at EUR 199, each with a 30-day money-back guarantee (checked 4 October 2026). Only the WooCommerce add-on is free on WordPress.org, and translating products with it still needs the CMS or Agency plan.

How much does WPML cost?

EUR 39 a year for one site on Multilingual Blog, EUR 99 for three sites on Multilingual CMS and EUR 199 for unlimited sites on Multilingual Agency. The purchase page shows prices in euros (checked 4 October 2026).

What happens if I don't renew WPML?

Accounts renew automatically by default. If yours expires, WPML keeps running on sites already registered, but you stop getting updates and support, and you cannot register it on a new site or re-register a site whose URL changes.

Which WPML plan do I need for Elementor or WooCommerce?

Multilingual CMS or higher. The Blog plan does not include page builder support, e-commerce support, menu translation or String Translation.

Does WPML translate automatically?

Yes. WPML 5 uses its own Private Translation Cloud engine by default, and DeepL, Google and Microsoft can still be selected. The CMS plan includes 22,500 words of AI translation and Agency includes 45,000.

What does WPML stand for?

WPML stands for WordPress Multilingual. It is a plugin that adds languages to an existing WordPress site.

WPML alternatives

Other translation tools from our reviews:

Showing 1–3 of 3

Sources checked October 4, 2026: WPML pricing, WPML terms and conditions, WPML features, WPML getting started guide, WPML translation engines, WooCommerce add-on on WordPress.org, Lokalise pricing, Smartling.

Conversion Gems independently reviews every tool.