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Marketing · Marketing Automation

SharpSpring

Power your entire funnel with a single platform where every feature works together to drive sales.

Our take: SharpSpring was acquired by Constant Contact in September 2021 for ~$240M and rebranded as 'Constant Contact Lead Gen & CRM' in March 2023; sharpspring.com now redirects to constantcontact.com/lead-gen-crm.

Best forAgencies
ReviewedPricing: Paid
6.4 out of 105 criteria · see breakdown
Try SharpSpringFrom $449/mo (1,000 contacts)
The bottom line

Capable all-in-one marketing automation for agencies, but pricing starts at $449/mo.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.3 out of 5
270+ reviews
Capterra
4.6 out of 5
760+ reviews
Trustpilot
2.2 out of 5
5+ reviews

4.5 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isSharpSpring (now Constant Contact Lead Gen & CRM) — full-funnel marketing automation and CRM platform for agencies and SMBs.
Our takeSharpSpring was acquired by Constant Contact in September 2021 for ~$240M and rebranded as 'Constant Contact Lead Gen & CRM' in March 2023; sharpspring.com now redirects to constantcontact.com/lead-gen-crm.
Pricing starts at $449/mo for 1,000 contacts, with no free trial. The platform remains a strong all-in-one option combining CRM, email automation, behavioral analytics, landing pages, and white-label agency tools under a single subscription.
Why we rate itConsolidates CRM, email marketing, automation workflows, landing pages, and behavioral analytics in one platform — a genuine multi-tool replacement with strong agency white-labeling features.
The catchNo free trial and a steep $449/mo entry price make it hard to evaluate before committing; onboarding fees add to the initial cost, and the UI lags behind HubSpot in polish.

Best / not good for

Best for
  • Marketing agencies needing white-label client portals
  • Mid-market B2B teams wanting CRM + automation without HubSpot pricing
  • Businesses replacing 3–4 point tools with one integrated platform
Not good for
  • Startups or solopreneurs — $449/mo entry is prohibitive
  • Teams wanting a free trial before committing
  • E-commerce brands needing deep native cart/product analytics
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: onboarding typically requires a paid setup engagement ($1,800+) and a learning curve on automation workflows before meaningful ROI.
  2. Scale breakpoint
    Contact-tier jumps (1K to 10K to 20K+) create sharp cost cliffs; agency multi-client management can strain plan limits quickly.
  3. Walled garden
    Moderate: data is exportable but complex automations and CRM history are tightly coupled to the platform, making migrations non-trivial.
Still a fit?
If none of these block you, try it on the official site.
Try SharpSpring

A look inside

SharpSpring product screenshot

Frequently Asked Questions

What is SharpSpring and what does it do?

SharpSpring is a marketing automation and CRM platform that helps businesses manage email campaigns, lead nurturing, analytics, and customer engagement in one system.

Who should use SharpSpring?

Digital marketers, agencies, and small to medium businesses can benefit. It’s ideal for anyone who wants to automate marketing workflows and manage leads effectively.

How does SharpSpring simplify marketing automation?

Users can create automated campaigns, segment contacts, score leads, and track engagement, reducing manual tasks and improving marketing efficiency.

Can SharpSpring integrate with other business tools?

Yes. SharpSpring integrates with CRM systems, e-commerce platforms, analytics tools, and third-party apps, allowing seamless workflow and data management.

Why choose SharpSpring over other marketing automation platforms?

Unlike basic tools, SharpSpring offers flexible automation, built-in CRM, detailed reporting, and agency-friendly features, making it suitable for growing businesses and marketing teams.

Alternatives

  • Step up

    HubSpot Marketing Hub for deeper reporting, a larger native app marketplace, and more polished UI at comparable price points.

  • Lighter alternative

    ActiveCampaign for teams wanting strong email automation + CRM at a lower entry price with a free trial.

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Tags

#Marketing_automation

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