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Lusha

B2B sales intelligence platform giving revenue teams verified contact data, buying signals, and AI-ready prospecting at scale.

Our take: Lusha offers a freemium model with credit-based paid plans, providing access to a vast database of verified contacts and company profiles.

Best forSDRs, account executives, and marketing teams that depend on high-volume, accurate B2B contact data to fuel outbound outreach and account-based campaigns
ReviewedPricing: Freemium
7.7 out of 105 criteria · see breakdown
Try LushaFree tier; paid plans from $29/mo
The bottom line

Effective for teams needing accurate B2B contact data, but credit limitations can increase costs for heavy users.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.3 out of 5
1,600+ reviews
Capterra
4.3 out of 5
390+ reviews
Trustpilot
1.2 out of 5
760+ reviews

3.5 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isLusha — B2B sales intelligence platform providing verified contact data and prospecting tools.
Our takeLusha offers a freemium model with credit-based paid plans, providing access to a vast database of verified contacts and company profiles.
While the free tier is suitable for light users, higher-volume teams may find credit limits restrictive, leading to additional costs.
Why we rate itLusha provides a comprehensive B2B contact database with flexible access options, though credit limitations may lead to higher costs for heavy users.
The catchCredit limits can be restrictive for high-volume users, potentially leading to additional costs.

Best / not good for

Best for
  • Sales development representatives
  • Account executives
  • Marketing teams
Not good for
  • Teams requiring unlimited data access
  • Organizations with limited budgets
  • Users needing transparent data sourcing methods
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: Quick setup with immediate access to contact data.
  2. Scale breakpoint
    Credit limitations may hinder scalability for high-volume users.
  3. Walled garden
    Moderate: Integrations available, but reliance on Lusha's platform for data access.
Still a fit?
If none of these block you, start on the free plan.
Try Lusha

Frequently Asked Questions

Does Lusha offer a free plan?

Yes. Lusha provides a free tier that includes a monthly credit allowance, access to the browser extension, and basic CRM integrations — enough to evaluate the platform or support occasional prospecting without a paid commitment.

How does Lusha's credit system work?

Each action consumes credits: revealing an email address costs fewer credits than revealing a phone number. Credits from monthly plans reset each billing cycle, while annual plans issue the full year's credits upfront. Unused credits can roll over up to double your plan's monthly limit.

What integrations does Lusha support?

Lusha integrates natively with Salesforce, HubSpot, Zoho CRM, Zapier, Make, and n8n. It also offers a Chrome browser extension, a REST API, MCP support, and webhooks for building custom data workflows or connecting to AI agents.

How accurate is Lusha's contact data?

Lusha claims approximately 98% accuracy for verified email addresses. Phone number accuracy is somewhat lower. The database is refreshed with over a billion data points daily to minimise stale records.

Is Lusha suitable for enterprise teams, and is it privacy-compliant?

Yes. Lusha serves enterprise customers and holds GDPR, CCPA, ISO 27001, and SOC 2 Type II certifications. Custom plans and dedicated support are available for larger teams that outgrow the standard tiers.

Alternatives

  • Step up

    ZoomInfo for more extensive data and features.

  • Lighter alternative

    Hunter.io for basic email finding needs.

Showing 1–2 of 2

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Tags

#sales intelligence#lead generation#contact data

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