Conversion GemsConversion Gems
Submit a tool
Marketing · CRM & Sales

eleads crm

Centralizes lead management, sales tracking, and customer relationship workflows seamlessly.

Our take: It's the default CRM path for CDK DMS dealers: ILM (internet lead management), tablet-first showroom tools, marketing automation, and the industry's only CRM-native virtual BDC service.

Best forCar dealerships
ReviewedPricing: Freemium
7.0 out of 105 criteria · see breakdown
Try eleadsEnterprise (custom quote; est. $500-3k+/mo)
The bottom line

The enterprise automotive CRM for dealerships, especially CDK shops; industry-leading but expensive and quote-only.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really iseLead CRM (now CDK CRM) - the automotive-industry CRM for car dealerships, managing internet leads, sales pipelines, BDC workflows and service marketing (acquired by CDK Global in 2018).
Our takeIt's the default CRM path for CDK DMS dealers: ILM (internet lead management), tablet-first showroom tools, marketing automation, and the industry's only CRM-native virtual BDC service.
Powerful and deeply automotive-specific, but pricing is entirely custom (often estimated $500-3,000+/rooftop/mo), no free trial, and it's irrelevant outside auto retail.

Best / not good for

Best for
  • Auto dealerships needing ILM and sales pipeline management
  • CDK DMS customers wanting native CRM integration
  • Dealer groups wanting outsourced BDC via eLead's virtual BDC
Not good for
  • Non-automotive businesses (vertical-specific)
  • Small dealers wanting transparent, cheap CRM pricing
  • Anyone wanting self-serve signup
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: CDK sales process, DMS integration and staff training over weeks.
  2. Scale breakpoint
    Custom enterprise pricing, long contracts and deep CDK ecosystem lock-in.
  3. Walled garden
    High: deeply tied to CDK DMS and dealership workflows.
Still a fit?
If none of these block you, start on the free plan.
Try eleads

A look inside

eleads crm product screenshot

Frequently Asked Questions

How does this customer relationship management system generate and nurture leads for automotive dealerships?

It tracks leads, manages customer interactions, and automates follow-ups to increase sales and retention in automotive dealerships.

Does this automotive CRM track leads from dealership websites and manage follow-ups?

Yes, this automotive CRM captures dealership leads, automates follow-ups, tracks customer interactions, and provides pipeline reporting to increase sales conversions.

How can eLeads CRM help automotive dealers manage sales leads and customer relationships?

eLeads CRM helps automotive dealers manage sales leads, track customers, and optimize follow-ups for higher conversion.

How does this CRM help sales teams manage leads, track opportunities, and improve conversions?

CRMs help sales teams manage leads, track opportunities, and improve conversions through pipeline visualization, automated follow-ups, and performance reporting.

What features does this CRM provide for managing leads and sales pipelines?

The CRM offers lead management, pipeline visualization, automated follow-ups, and sales tracking features.

Alternatives

  • Step up

    VinSolutions or DealerSocket for alternative dealer CRMs.

  • Lighter alternative

    A generic CRM (HubSpot) for tiny independent dealers.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#CRM#Automotive

Explore related categories

Compare CRM & Sales softwareCRM & Sales