E-Commerce · E-commerce Platforms

commercetools

Headless, API-first commerce platform for large B2C and B2B brands, sold on quote-based, order-based pricing with a 60-day free trial.

Our take: commercetools makes sense when you have developers and a reason to own the storefront, such as several brands, regions or B2B price lists on one catalog.

Best forEnterprise headless commerce

ReviewedOct 2026Free Trial

6.45 criteria · see breakdown

Try commercetoolsQuote-based; 60-day free trial

commercetools is an API-first, headless commerce platform for enterprise B2C and B2B brands, with a Merchant Center for business users and hosting on Google Cloud and AWS. Prices are not published: it is quote-based on an order-based model. A 60-day free trial needs no credit card.

The bottom line

Strong enterprise headless engine; budget for a quote and a build team.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.6

15+ reviews

4.6 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isAn API-first commerce back end for enterprises, sold through sales on order-based contracts.

Our takecommercetools makes sense when you have developers and a reason to own the storefront, such as several brands, regions or B2B price lists on one catalog.

The 60-day trial without a card is long enough to build a real proof of concept. If you need a store live this month without engineers, start with a hosted platform.

Why we rate itCovers catalog, cart, order, pricing, promotions and B2B business units through REST and GraphQL APIs in five cloud regions.

The catchOpaque pricing and real build effort: the storefront, integrations and several extras are yours to add.

Best / not good for

Best for

Enterprise retailers replacing a monolithic platform
B2B sellers with account-specific pricing
Multi-brand or multi-region catalogs

Not good for

Small shops without developers
Teams that need a published monthly price

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Trial access is immediate, but a production storefront needs developer work or a partner build.
Scale breakpoint
Extra regions, Premium Support and Advanced B2B APIs are add-ons that change the quote.
Walled garden
Medium: data is reachable through APIs and the Import API, but storefront code is written against its API model.

Still a fit?

If none of these block you, try it on the official site.

Try commercetools

commercetools pricing at a glance

Item	What commercetools publishes
Plan prices	Not published; contact sales for a quote
Pricing model	Order-based, not a share of GMV
Add-ons	Premium Support, Audit Log Premium, Advanced B2B APIs, extra regions and connectors, Checkout
Premium package only	Performance testing, HIPAA compliance
Free trial	60 days, no credit card, all core commerce APIs and the Merchant Center
Not in the trial	InStore, Frontend and agentic capabilities

From commercetools' pricing and free-trial pages, checked 4 October 2026.

Where commercetools is hosted

Region	Cloud	Location
North America	Google Cloud	Iowa
North America	AWS	Ohio
Europe	Google Cloud	Belgium
Europe	AWS	Frankfurt
Australia	Google Cloud	Sydney

From the commercetools API documentation, checked 4 October 2026.

Frequently Asked Questions

How much does commercetools cost?

commercetools does not publish prices. Its pricing page describes customizable packages on an order-based model rather than a share of GMV and asks you to contact sales for a quote (checked 4 October 2026). Add-ons include Premium Support, Advanced B2B APIs, extra regions, connectors and Checkout.

Is there a commercetools free trial?

Yes. The trial lasts 60 days, includes all core B2C, B2B and B2X commerce APIs and the Merchant Center, and needs no credit card. InStore, Frontend and agentic features are excluded, and the trial does not turn into a paid account on its own.

What does commercetools do?

It provides the back end of an online store as APIs: products, carts, orders, pricing, promotions, customers and inventory. Developers connect those APIs to a storefront, apps or in-store systems, and business users manage the catalog in the Merchant Center.

Who owns commercetools?

commercetools was founded in Munich by Dirk Hoerig and Denis Werner. REWE Digital bought it in 2014; in 2019 Insight Partners invested $145 million and the company was spun out, with REWE staying a significant shareholder. Accel led a $140 million Series C in 2021.

Who uses commercetools?

commercetools says more than 500 global enterprises use it. It is aimed at large retailers, brands, manufacturers and B2B sellers rather than small shops.

Is commercetools headless?

Yes. Everything runs through APIs and the front end is separate. You build your own storefront or add commercetools Frontend, which is sold separately and is not part of the free trial.

commercetools alternatives

Other commerce platforms from our reviews:

Showing 1–3 of 3

Sources checked October 4, 2026: commercetools pricing, commercetools free trial, About commercetools, B2X Commerce offering (docs), API regions (docs), Shopify Plus pricing, BigCommerce pricing, Next Commerce pricing.

Conversion Gems independently reviews every tool.